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All Journal Media Wisata Jurnal Ilmiah Satyagraha
Dessy Aliandrina
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Humanities Economics, Econometrics & Finance Education Environmental Science Social Sciences Transportation Other

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Pengaruh Perceived Value dan Trust terhadap Revisit Intention dengan Word of Mouth sebagai Mediasi di Desa Wisata Kampung Tua Bakau Serip Batam Yellys; Ratih Anggraini; Dessy Aliandrina
Media Wisata Vol. 22 No. 1 (2024): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v22i1.643

Abstract

Tourist villages are interesting destinations for many people because tourist villages have their own culture and character. Tourist villages can attract more tourists because they have natural tourism with a diversity of flora and fauna as well as education about tourist villages which have their own characteristics. The Kampung Tua Bakau Serip Tourism Village in Batam is one of the tourist villages that is recognized by the world of tourism and was awarded 3rd place in the ADWI (Anugerah Desa Wisata Indonesia) event. The Kampung Tua Bakau Serip Tourism Village has been developed for the last five years and continues to experience development. The researcher's aim is to analyze the influence of revisit intention in the Kampung Tua Bakau Serip Tourism Village by using perceived value and trust which act as independent variables with word of mouth as mediation. This research analyzes how each variable has an influence, related, and provides a positive impact on each other. This research took samples from people who had visited the Kampung Tua Bakau Serip Tourism Village. The sampling method used non-probability sampling and intentional sampling, and the total sample was 294 respondents. As a survey method, data collection is carried out by distributing questionnaires in the form of Google forms. SEM (Structural Equation Modeling) is a data analysis method using the PLS (Partial Least Squares) technique using computer software, namely SmartPLS. The research results show that perceived value and trust have a positive effect on revisit intention with word of mouth as mediation. Therefore, the Kampung Tua Bakau Serip Tourism Village must be maintained and preserved so that revisit intention can be realized continuously.
PENGARUH ENTREPRENEURIAL PASSION TERHADAP KEINGINAN BERWIRAUSAHA DI INDONESIA Rizqi Anantia; Edy Yulianto Putra; Dessy Aliandrina
Jurnal Ilmiah Satyagraha Vol. 5 No. 1 (2022): Jurnal Ilmiah Satyagraha
Publisher : Universitas Mahendradatta

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Abstract

Theory of planned behavior (TPB) consisting of personal attitude,subjective norms and perceived behaviour control are the model study about therelation of intention and behaviour. In order to expand TPB, entrepreneurial passionvariabel is inserted, which is emotion effected to entrepreneur behaviour. In thisresearch by adding predictor variabel in TPB, it is expected to enrich theexplanation of entrepreneurial intention.The object of this research is entrepreneur in Indonesia. The sampling techniqueused is purposive sampling methode. This research uses primary data, the result ofdata collection using a questionnaire. The collected data had been processed using SPSS software version 24.0. Hypothesis testing analysis uses linear regression andpath analysis.The result of the research is entrepreneurial passion significantly and positevelyaffected entrepreneurial intention. In TPB, each construc effects entrepreneurialintention differently. Personal attitude and perceived behavioral control effectentrepreneurial intention significantly and positevely, while subjective norm affectsignificantly and negatively. Regarding intervening variable, personal attitude andperceived behavioral control has succesfully became intervenig variable betweenentrepreneurial passion and entrepreneurial intention.
Co-Authors Edy Yulianto Putra Ratih Anggraini Rizqi Anantia Yellys