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Analisis Risiko Bisnis Dari Pt. Indofood Sukses Makmur Dalam Memasuki Pasar Internasional Eva Awaliya, Nindi Suhendri, Goharwin, Tiara Plorist Sibarani, Wildani, Feby Safa Zabrina,; Edy Yulianto Putra
Jurnal Mirai Management Vol 8, No 2 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i2.4650

Penelitian ini mengkaji pendekatan PT Indofood untuk memasuki pasar global yang membahas tentang mengapa Indofood Sukses Makmur memutuskan untuk masuk ke pasar global, tantangan apa yang dihadapi, bagaimana proses Indofood Sukses Makmur memasuki pasar global dan strategi apa yang digunakan. Penelitian yang digunakan yaitu kualitatif dimana cabang ilmu yang menggunakan komunikasi dan interaksi mendalam antara peneliti dan subjek yang diteliti untuk mencoba memahaminya dalam latar sosial alaminya. Sumber datanya adalah data sekunder karena disitulah fokus penelitian. Selain itu, tinjauan literatur dan pencarian internet digunakan sebagai strategi untuk mengumpulkan data. Hasil penelitian ini menunjukkan bahwa tujuan Indofood Sukses Makmur memasuki pasar global adalah untuk meningkatkan pendapatan, akses ke sumber daya, dan akses ke konsumen, yang semuanya merupakan penanda tingkat keberhasilan suatu perusahaan. Kata Kunci: Pasar Internasional, PT Indofood Sukses Makmur TBK.

Pengolahan Bahan Organik Menjadi Produk Makanan Kucing “MiMeow” Wirren Chang; Edy Yulianto Putra; Agnes Doraresta Khatarina Tokan; Delfina Muthia Sabella; Dewi Dewi; Mardiana Ng; Serina Serina
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 1 No. 3 (2023): JULI: JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Stray cats are usually easily infected with disease because they don't have owners to take care of them, wild cats generally take food in the trash which is definitely not suitable for consumption because it's not only dirty but the food in the trash doesn't contain enough nutrients. This is what made the researchers come up with the idea to produce a healthy and nutritious food for wild cats and domestic cats named "MiMeow". The food produced by the researchers is in the form of wet food. The purpose of this researcher's idea is to do an innovative food business dan also invite people who have bought and used MiMeow products to participate in donating and caring for stray cats. The method used in carrying out cat food production activities is by distributing questionnaires. The results of this study will explain the plans and concepts of MiMeow.

Implementasi Strategi Pemasaran Melalui Social Media Marketing Pada UMKM Sugarbelly_id Edy Yulianto Putra; Tasya Gebee Hasvia; Natasya Sapitri; Nisa Ardhany Damanik; Yeffy Yeffy
NUSANTARA Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 1 (2023): Februari : Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v3i1.924

This research discusses how to optimize marketing through social media at Sugarbelly_id SMEs. Currently Sugarbelly_id is facing fierce competition from other MSMEs selling similar products. This obstacle was factored in by the owner's lack of understanding of the latest business strategy developments which caused sugarbelly_id to have little engagement from target consumers and a brand image that had not yet been formed. So this study aims to provide an understanding regarding good Social Media Marketing strategies for sugarbelly_id SMEs and help optimize the use of social media and online platforms to build a more effective and attractive Brand Image and increase promotion using digital tools that guarantee increased engagement. The method used is descriptive qualitative analysis which is collected through interviews with the owner, surveys through questionnaires and observations which then analyze the appropriate strategy. The results obtained are that Sugarbelly_id SMEs already have a good brand image and the number of followers on the Sugarbelly_id Instagram account has increased from before, which was 350 followers. In addition, the number of Profile Visits on the Sugarbelly Instagram account has also increased, reaching 1,801 visitors in the last 6 days.

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI CUSTOMER LOYALTY PENGGUNA PAY LATER DENGAN MEDIASI CUSTOMER SATISFACTION PADA MASYARAKAT PROVINSI KEPULAUAN RIAU Sherina, Sherina; Edy Yulianto Putra
JWM (JURNAL WAWASAN MANAJEMEN) Vol. 11 No. 3 (2023)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jwm.v11i3.240

ABSTRACT Pay Later is a credit payment method facility, which is buy now and pay later. With the convenience and advantages that can be obtained from Pay Later services to consumers, many Indonesian companies see the potential for develop and also participate in competing in the BNPL (Buy Now Pay Later) industry. Reviewed from the number of companies that provide Pay Later facilities with various features,its quite challenging in this industry. In order to remain competitive in the market, apart from prospect to new customers, companies must also maintain customer loyalty. Because of that, this study was implemented for knowing the variable that influence customer loyalty in Pay Later through Brand Image, Trust, Experience Quality, Service Quality, Corporate Social Responsibility with the mediation of Customer Satisfaction. This analysis using Smart PLS 3 software for statistical result and SPSS for descriptive analysis result.The study was conducted on 468 respondents of Pay Later users in the Riau Islands Province. This study proven that Trust, Brand Image and Customer Satisfaction had positive and significant results in encouraging customer loyalty of PayLater users. ABSTRAK Pay Later adalah sebuah fasilitas metode pembayaran secara kredit. Artinya, membeli sekarang dan membayarnya kemudian. Dengan kemudahan dan keunggulan yang dapat diperoleh dari layanan Pay Later kepada konsumen, banyak perusahaan Indonesia yang melihat potensi perkembangan dan juga ikut berpartisipasi untuk bersaing di industri BNPL (Buy Now Pay Later). Ditinjau dari banyaknya perusahaan yang menyediakan fasilitas Pay Later dengan berbagai fitur-fiturnya, tidak mudah bagi perusahaan untuk memperoleh pangsa pasar yang baik, untuk dapat tetap bersaing di pasar tersebut, selain dari melakukan pemasaran kepada pelanggan baru, perusahaan juga harus mempertahankan loyalitas dari pelanggan. Oleh sebab itu, studi ni diterapkan untuk mengetahui variabel yang berpengaruh terhadap kesetiaan pelanggan Pay Later melalui variabel Brand Image, Trust, Experience Quality, Service Quality, Corporate Social Responsibility dengan mediasi Customer Satisfaction. Analisis ini menggunakan perangkat lunak Smart PLS 3 untuk pengujian statistik dan SPSS untuk pengujian analisis deskriptif. Penelitian dilakukan kepada 468 responden pengguna Pay Later di Provinsi Kepulauan Riau. Hasil penelitian menunjukkan bahwa Brand Image, Customer Satisfaction dan Trust memiliki hasil yang positif dan signifikan dalam mendorong loyalitas pelanggan pengguna PayLater.

ANALISA PEMBELIAN ALAT KESEHATAN DIMASA PANDEMI COVID-19 MELALUI PLATFORM E-COMMERCE UNTUK KONSUMEN DI KOTA BATAM Edy Yulianto Putra; Pulung Peranginangin; Meikel Meikel
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 2 No. 2 (2022): Juli: Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaem.v2i2.264

This study aims to analyze what are the factors that cause the purchase of medical devices during the COVID-19 pandemic through several e-commerce platforms in Batam City. In this study, the sample of participants was 293 respondents who had made transactions through one of the e-commerce platforms which were distributed through online questionnaires using the judgmental sampling method and the data were processed using the Statistical Package and Service Solutions (SPSS) program. The results of this study indicate that the Hedonic Value variable has a significant effect on the Shopping Well-Being variable, while the Utilitarian Value variable has no significant effect on the Shopping Well-Being variable. Hedonic Value and Shopping Well-Being have a significant effect on the Online Purchase Intention variable, while the Utilitarian Value variable has no significant effect on the Online Purchase Intention variable. This research is expected to be a reference for some people who want to open a business on an e-commerce platform. So that it can add information and knowledge to compete with other competitors.

PENINGKATAN RUANG LINGKUP PENJUALAN DAN BRAND KERUPUK ATOM KHAS ANAMBAS Edy Yulianto Putra; Nevi Ariyu De Utami; Gita Aulia; Yeffy Yeffy; Wikandriya Pradinang; Joy Happy Jones
MANAJEMEN Vol 2 No 1 (2022): MEI : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/manajemen.v2i1.143

Anambas which has local specialties whose ingredients are made from fresh tuna and then processed into atomic crackers as a typical Anambas souvenir. There is limited distribution so that the product is only known in certain areas without being promoted outside the city. The business development is due to a lack of marketing and the appropriate management has not been applied. This activity aims to help introduce the Atomic Cracker brand so that it is known to the wider community and increase sales. The method of implementing this activity uses qualitative methods. With data collection techniques observation, documentation and interviews. The results of this activity are updating the logo and product packaging, as well as creating Instagram social media accounts. The conclusion of this activity is that the use of marketing using digital media is a new hope for MSMEs Atomic Crackers Typical Anambas to expand marketing by utilizing digital media and directly. The advice that can be given is to pay more attention to social media by regularly uploading content to attract the attention of consumers and looking for more gift shops to maximize sales.

ANALISA FAKTOR-FAKTOR YANG MEMPENGARUHI KONSUMEN TERHADAP PEMBELIAN SEPATU BERMEREK DI KOTA BATAM Alex Alex; Edy Yulianto Putra
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 1 (2024): Edisi Januari - April 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i1.3640

Tujuan dari penelitian ini adalah untuk menguji berbagai faktor yang mempengaruhi keputusan konsumen untuk membeli sepatu bermerek. Variabel independen yang dipertimbangkan dalam penelitian ini meliputi kepuasan merek, persepsi kualitas, pengalaman merek, reputasi merek, dan citra merek, sedangkan variabel dependennya adalah loyalitas merek, dengan kepercayaan merek sebagai variabel mediasi. Untuk mengumpulkan data, pendekatan penelitian kuantitatif digunakan dengan menggunakan teknik purposive sampling. Besar sampel terdiri dari 384 atau lebih responden yang merupakan konsumen sepatu branded di Kota Batam. Sistem smart PLS digunakan sebagai metode analisis untuk penelitian ini. Temuan penelitian ini menghasilkan hasil yang beragam, menunjukkan korelasi yang kuat dan positif antara berbagai variabel. Misalnya, terdapat hubungan yang signifikan antara kepuasan merek dan kepercayaan merek, persepsi kualitas dan kepercayaan merek, pengalaman merek dan kepercayaan merek, serta reputasi merek dan kepercayaan merek. Namun tidak ditemukan hubungan signifikan antara citra merek dan kepercayaan merek. Selain itu, kepercayaan merek ditemukan memiliki dampak signifikan terhadap loyalitas merek.

PENINGKATAN RUANG LINGKUP PENJUALAN DAN BRAND KERUPUK ATOM KHAS ANAMBAS Edy Yulianto Putra; Nevi Ariyu De Utami; Gita Aulia; Yeffy Yeffy; Wikandriya Pradinang; Joy Happy Jones
MANAJEMEN Vol. 2 No. 1 (2022): MEI : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/manajemen.v2i1.143

Anambas which has local specialties whose ingredients are made from fresh tuna and then processed into atomic crackers as a typical Anambas souvenir. There is limited distribution so that the product is only known in certain areas without being promoted outside the city. The business development is due to a lack of marketing and the appropriate management has not been applied. This activity aims to help introduce the Atomic Cracker brand so that it is known to the wider community and increase sales. The method of implementing this activity uses qualitative methods. With data collection techniques observation, documentation and interviews. The results of this activity are updating the logo and product packaging, as well as creating Instagram social media accounts. The conclusion of this activity is that the use of marketing using digital media is a new hope for MSMEs Atomic Crackers Typical Anambas to expand marketing by utilizing digital media and directly. The advice that can be given is to pay more attention to social media by regularly uploading content to attract the attention of consumers and looking for more gift shops to maximize sales.

The Influence of Social Media Marketing Activities on Consumer Purchase Interest in Bottled Drinking Water Brands (AMDK) Christiarini, Renny; William; Edy Yulianto Putra
Journal of Global Business and Management Review Vol. 6 No. 2 (2024): Journal of Global Business and Management Review
Publisher : Program Sarjana Manajemen Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/jgbmr.v6i2.9995

The objective of this study is to examine the purchase intention of bottled drinking water (AMDK) in Batam. The sample gathered consists of 400 social media user and consumers of AMDK brand in Batam. The main data was collected via an online surveys using Google Forms. The method of sampling utilized is non-probability sampling. This research uses quantitative analysis methods with the Partial Least Squares (PLS) and data processing and testing using SPSS Statistic. The research findings indicate that elements including entertainment, engagement, current fashion, customization, and e-WOM have a significant positive impact on brand awareness and brand image. However, interaction does not show a significant positive impact on brand awareness. Brand awareness and brand image significantly impact on purchase intention.

Analisa Bisnis Internasional Pada Perusahaan Wings Group Edy Yulianto Putra; Wirren Chang; Agnes Doraresta Khatarina Tokan; Dewi; Mardiana Ng; Serina Serina
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 1 No. 3 (2023): Juli : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v1i3.388

International business ventures require people to communicate and cross cultural and national boundaries. Along with the trend towards a global economy, there is now greater recognition among specialists that cultural differences affect all aspects of international business. The resulting phenomenon means increased business links between markets and individual territories, which as a consequence often brings about the need to confront existing cultural differences. Therefore, it becomes important to include cultural aspects by entities involved in international business and able to overcome challenges caused by cultural differences. The method used in this research is a literature study.

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