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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS
Azizah Tu’sadiyah
Manajemen, STIE DR. KHEZ Muttaqien , Indonesia
Decision Sciences, Operations Research & Management

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Celebrity Worship Dan Materialism Serta Pengaruhnya Terhadap Compulsive Buying Merchandise Pada Generasi Milenial Di Purwakarta Ade Nurhayati Kusumadewi; Ropi Marlina; Amna Mawardi; Azizah Tu’sadiyah
Eqien - Jurnal Ekonomi dan Bisnis Vol 12 No 04 (2023): Eqien Journal Of Economics and Business
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v12i04.1506

Abstract

This study aims to determine the effect of Celebrity Worship and Materialism on Compulsive Buying Merchandise in the Millennial Generation in Purwakarta. The research method used is descriptive quantitative. The population of this study is the Millennial Generation in Purwakarta whose number is known by using a sampling technique, namely incidental sampling of 100 respondents. Methods of data collection using a questionnaire. The data analysis method used is instrument test, classic assumption test and hypothesis testing using SPSS version 25. The results of this study indicate that partially Celebrity Worship has a positive and significant effect on Compulsive Buying Merchandise in the Millennial Generation in Purwakarta, Materialism has a positive and significant effect on Compulsive Buying Merchandise in the Millennial Generation in Purwakarta. and simultaneously celebrity worship and materialism have a positive and significant effect on Compulsive Buying Merchandise in the Millennial Generation in Purwakarta Keywords: Celebrity Worship, Materialism, Compulsive Buying
Co-Authors Ade Nurhayati Kusumadewi Amna Mawardi Ropi Marlina