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All Journal RABIT: Jurnal Teknologi dan Sistem Informasi Univrab Indonesian Journal of Multidisciplinary on Social and Technology
Afifah Afifah
STMIK KHARISMA Makassar
Computer Science & IT Economics, Econometrics & Finance Engineering Social Sciences

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ANALISIS DAN DESAIN SISTEM PENJUALAN KONSINYASI MENGGUNAKAN PENDEKATAN BERORIENTASI OBJEK LIGHTWEIGHT RATIONAL UNIFIED PROCESS: ANALYSIS AND DESIGN OF CONSIGNMENT SALES SYSTEM USING AN OBJECT ORIENTED LIGHTWEIGHT RATIONAL UNIFIED PROCESS APPROACH Mohammad Fajar; Richla Rahmatika; Afifah Afifah
Rabit : Jurnal Teknologi dan Sistem Informasi Univrab Vol 9 No 2 (2024): Juli
Publisher : LPPM Universitas Abdurrab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36341/rabit.v9i2.4735

Abstract

The aim of this study is to apply Lightweight Rational Unified Process (RUP) approach in modeling consignment sales information systems. Data collection is performed through literature studies, interviews and evaluation of modeling results systems. The application of the Lightweight RUP method in this research is carried out by following each stage of the approach, starting from requirements stage, analysis stage, then design stage, and the implementation stage where the connection between one stage and another can be maintained through the artifacts produced. In the requirements stage, usecase is made based on the requirements table which contains system features based on literature studies related to sales information systems and through interviews of the potential users. Furthermore, the usecase is the basis for making a number of diagrams at the analysis stage, namely activity diagrams and sequence diagrams. At the design stage, platform selection needs to be done first, so that the class diagram that will be designed to adjust to the platform chosen. In addition, at the final stage of the design, the author adds the evaluation process to the completeness of the class diagram before translated them into program code. Evaluation at the final stage of the design shows that the created class diagram has fulfilled all aspects of completeness so that it is possible to be mapped to the final target platform selected, namely the Java programming language. While the evaluation of generated program code on the Java platform shows that the cashier will able to use the desktop application to make sales transactions. As for the Android platform-based application can be used by the consignor to see the information on the status of the sold items (cakes).
Pengaruh Digital Marketing dan Inovasi Produk terhadap Keputusan Pembelian Konsumen pada UMKM Kuliner dengan Electronic Word of Mouth sebagai Variabel Moderasi Renny Renny; Afifah Afifah
Indonesian Journal of Multidisciplinary on Social and Technology Vol. 4 No. 3 (2026): Juli - Oktober
Publisher : PT Ilmu Data Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijmst.v4i3.12163

Abstract

Penelitian ini bertujuan menganalisis pengaruh digital marketing dan inovasi produk terhadap keputusan pembelian konsumen pada UMKM kuliner serta menguji electronic word of mouth (E-WOM) sebagai variabel moderasi. Penelitian menggunakan pendekatan kuantitatif eksplanatori melalui survei terhadap konsumen yang pernah membeli produk UMKM kuliner, memperoleh informasi produk melalui kanal digital, dan membaca ulasan pelanggan. Model dianalisis menggunakan Partial Least Squares-Structural Equation Modeling (PLS-SEM) dengan memasukkan pengaruh langsung digital marketing, inovasi produk, dan E-WOM, serta interaksi digital marketing dengan E-WOM dan inovasi produk dengan E-WOM. Simulasi data terhadap 250 responden menghasilkan nilai R² keputusan pembelian sebesar 0,580. Digital marketing berpengaruh positif terhadap keputusan pembelian dengan koefisien 0,323, inovasi produk sebesar 0,401, dan E-WOM sebesar 0,233. Interaksi digital marketing dan E-WOM menghasilkan koefisien 0,155, sedangkan interaksi inovasi produk dan E-WOM menghasilkan koefisien 0,201. Hasil tersebut menunjukkan bahwa E-WOM yang positif dan kredibel memperkuat pengaruh digital marketing maupun inovasi produk terhadap keputusan pembelian, dengan efek moderasi yang lebih kuat pada hubungan inovasi produk. Penelitian ini mengintegrasikan komunikasi pemasaran, penciptaan nilai produk, dan validasi sosial dalam satu model. Pendekatan tersebut juga menempatkan ulasan konsumen sebagai sumber informasi pasar bagi perbaikan produk. Secara praktis, UMKM kuliner perlu menyelaraskan pengembangan produk, komunikasi digital, pengalaman konsumen, pengelolaan ulasan, dan pemantauan kinerja untuk meningkatkan konversi pembelian dan pembelian ulang.
Co-Authors Mohammad Fajar, Mohammad Renny Richla Rahmatika