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All Journal Journal of Educational Management Research Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Harry Setiawan
Universitas Tanjungpura, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Social Media Marketing dan Fomo terhadap Purchase Intention Produk Cicil Emas pada PT Pegadaian Pontianak dengan Brand Trust sebagai variabel Moderasi Gavin Satria Pangestu; Wendy Wendy; Harry Setiawan; Nur Afifah; Bintoro Bagus Purmono
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 3 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i3.11666

Abstract

The development of digital technology has driven changes in financial services marketing strategies, including for PT Pegadaian's Gold Installment product, which faces competition from digital investment platforms. This situation has prompted Pegadaian to optimize social media marketing and leverage the Fear of Missing Out to increase purchase intention, particularly among the younger generation. This study aims to analyze the influence of social media marketing and Fear of Missing Out on purchase intention for the Gold Installment product, with brand trust as a moderating variable. The study used a quantitative approach with explanatory research through online questionnaire data collection from respondents who met the research criteria. Data analysis was conducted using the Partial Least Squares Structural Equation Modeling method with WarpPLS 8.0. The results show that social media marketing and Fear of Missing Out have a positive and significant effect on purchase intention. Furthermore, brand trust has been shown to strengthen the influence of both variables on purchase intention. This research is expected to provide theoretical contributions to the development of consumer behavior studies and practical implications for PT Pegadaian in strengthening its digital marketing strategy and increasing purchase interest in the Gold Installment product.
The Effect of Compensation and Work-family conflict (WFC on Employee Retention: Job Satisfaction as a Mediating Variable for Female Employees Chen Wisan; Mazayatul Mufrihah; Harry Setiawan; Nurul Komari; Sulistiowati
Journal of Educational Management Research Vol. 5 No. 5 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i5.3168

Abstract

Employee retention is a critical concern in human resource management because organizations need to retain employees who possess valuable knowledge, experience, and competencies. For female employees, retention may be influenced by compensation, work-family conflict, and job satisfaction, which shape their willingness to remain in an organization. This study aims to analyze the effects of compensation and work-family conflict on employee retention and examine the mediating role of job satisfaction in these relationships. A quantitative approach with a causal research design was employed. Data were collected through Likert-scale questionnaires from 180 female employees selected using purposive sampling. The data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with SmartPLS 4.0. The findings indicate that compensation positively affects job satisfaction and employee retention, whereas work-family conflict negatively affects both outcomes. Job satisfaction positively affects employee retention and mediates the effects of compensation and work-family conflict on employee retention. These findings imply that organizations can strengthen employee retention by providing appropriate compensation, reducing work-family conflict, and fostering job satisfaction among female employees.
Co-Authors Bintoro Bagus Purmono Chen Wisan Gavin Satria Pangestu Mazayatul Mufrihah Nur Afifah Nurul Komari Sulistiowati Wendy