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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JURNAL VISIONIDA
Indah Mustika
Universitas Negeri Padang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Other

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PENGARUH CUSTOMER EXPERIENCE TERHADAP REVISIT INTENTION PADA SALAH SATU VILLA DI ALAHAN PANJANG Indah Mustika; Dwi Pratiwi Wulandari
Jurnal Visionida Vol. 9 No. 1 (2023): Juni
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jvs.v9i1.8521

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh customer experience terhadap revisit intention pada villa di alahan panjang, penelitian ini dilatar belakangi oleh rendahnya tingkat revisit intention tamu yang menginap pada Villa di Alahan Panjang. Penelitian ini digolongkan kepada penelitian assosiatif kausal dengan metode survey Data yang digunakan adalah data primer dan data sekunder, menggunakan teknik komunikasi tidak langsung dengan cara menyebarkan kuesioner kepada 98 responden menggunakan skala likert lalu data diolah dengan cara metabulasi data dan deskripsi data menggunakan program SPSS versi 22.00. Hasil penelitian menunjukkan variabel customer experience secara keseluruhan dikategorikan cukup baik dengan persentase 50%, variabel revisit intention secara keseluruhan dikategorikan cukup baik dengan persentase 37,8%. Terdapat pengaruh yang signifikan antara variabel customer experience dengan variabel revisit intention. Penelitian ini dapat bermanfaat sebagai saran dan pemahaman lebih untuk pengelola villa mengenai pengaruh customer experience terhadap revisit intention yang berguna dalam meningkatkan minat tamu menginap kembali.
Covid-19 Adaptive Tourism Attraction: Tourism Resilience Through Chse Certification For Visiting Decision Dwi Pratiwi Wulandari; Violintikha Harmawan; Yuke Permata Lisna; Sari Mustika; Indah Mustika
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 4 (2024): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i4.5742

Abstract

CHSE (Clean, Health, Safety, and Environment) certification is implemented by the Indonesian government to restore tourism conditions post-pandemic. The research aim is to analyze tourists' visiting decisions to visit COVID-19 adaptive tourist attractions after the implementation of the CHSE certification policy as a strategy to restore tourism conditions post-pandemic. The descriptive research was carried out with a causal-associative quantitative approach using 100 respondents. The result revealed that: (1) The implementation of CHSE in COVID-19 is in the quite good category with a percentage of 50%. (2) Visiting decisions are in the quite good category with a percentage of 37.8%. (3) CHSE as a strategy to restore tourism conditions has an impact of 13.4% on visiting decisions. So, it is concluded that tourists decide to visit a COVID-19 adaptive tourist attraction, not solely because the tourist attraction has been CHSE certified. But 86.8% are influenced by other factors.
Co-Authors Dwi Pratiwi Wulandari Dwi Pratiwi Wulandari Harmawan, Violintikha Sari Mustika Yuke Permata Lisna