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All Journal Asian Journal of Management, Entrepreneurship and Social Science Smart Business Journal
Humaidi
Program Studi Administrasi Bisnis, Universitas Lambung Mangkurat, Indonesia
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Influence of Price and Product Quality on Brand Switching Behavior of Marcks Loose Face Powder in Banjarmasin M. Hasanur Arifin; Humaidi Humaidi; Puput Heranika; Setio Utomo
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 03 (2024): August Asian Journal of Management Entrepreneurship and Social Science ( AJMES
Publisher : Cita Konsultindo Research Center

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The aim of this research is to analyze the influence of price and product quality on Brand Switching Behavior of Marcks Loose Face Powder in Banjarmasin City. The specific objectives of this research are 1. Testing the influence of price on Brand Switching Behavior, 2. Analyzing the influence of product quality on Brand Switching Behavior, and 3. Analyzing the influence of price and product quality on Brand Switching Behavior The research method used is a quantitative approach with an explanatory type. The sample in this study was 100 users of Marcks Loose Face Powder. Data were collected using a questionnaire, data analysis was carried out using multiple linear regression analysis using the SmartPLS package computer program. The results of the research show that there is a partial and simultaneous influence of price and product quality on Brand Switching Behavior of Marcks Loose Face Powder in Banjarmasin City Keywords: Price, Product Quality, Brand Switching Behavior
Evaluation of Business Model Canvas on Business Performance of Lampit MSMEs in Hulu Sungai Utara Regency Setio Utomo; Saladin Ghalib; Irwansyah Irwansyah; M. Hasanur Arifin; Humaidi Humaidi; Farah Amalia; Rangga Novansyah; Adelia Citra Ifanka
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 03 (2024): August Asian Journal of Management Entrepreneurship and Social Science ( AJMES
Publisher : Cita Konsultindo Research Center

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The purpose of this study is to evaluate the Business Model Canvas on Business Performance at Lampit MSMEs in Hulu Sungai Utara Regency. The purpose of this research activity is to test and evaluate the Business Model Canvas on Business Performance and evaluate the Business Model Canvas on Lampit MSMEs in the Wetland Area of ​​Hulu Sungai Utara Regency. The model produced in this study is expected to be able to contribute to improving Lampit MSMEs in Hulu Sungai Utara Regency. The methods used are quantitative and qualitative. Quantitative research aims to test to determine the value of independent variables, either one or more variables (independent) without making comparisons, or connecting with other variables. While Qualitative aims to describe/construct in-depth interviews with research subjects so that they can provide a clear picture of the Business Model Canvas analysis in improving business performance at Lampit MSMEs in Hulu Sungai Utara Regency. The results of data processing using the Partial Least Square analysis model using the SmartPLS computer program, obtained the results that the Business Model Canvas (Customer Segment, Customer Relationship, Customer Channel, Revenue Structure, Value Proposition, Key Activities, Key Resources, Cost Structure, and Key Partners) has an effect on the business performance of Lampit MSMEs, while the results using SWOT analysis show that Lampit MSMEs have indirectly implemented the Business Model Canvas concept in carrying out their business and the application of the Business Model Canvas to Lampit MSME Products can help Lampit MSMEs survive and develop Keywords: Business Model Canvas, Business Performance, SWOT
The Influence of Store Atmosphere and Visual Merchandising on Impulse Buying at Uniqlo Store Duta Mall Banjarmasin Humaidi Humaidi; Syamsur Rahman
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 03 (2024): August Asian Journal of Management Entrepreneurship and Social Science ( AJMES
Publisher : Cita Konsultindo Research Center

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The purpose of this study is to test the partial and simultaneous influence of Store Atmosphere and Visual Merchandising variables on Impulse Buying at Uniqlo Store Duta Mall Banjarmasin. The method used is quantitative using a survey method research design with an explanatory research type. A sample of 100 respondents using the Incidental Sampling technique. Data analysis using multiple linear regression assisted by IBM SPSS Statistics Version 25. The results of this study prove that Store Atmosphere and Visual Merchandising have a significant partial and simultaneous influence on Impulse Buying at Uniqlo Store Duta Mall Banjarmasin. The dominant influence on Impulse Buying is store atmosphere. Keywords: Store Atmosphere, Visual Merchandising, Impulse Buying
PENGARUH HARGA DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN MEREK LIFEBUOY DI KOTA BANJARMASIN Nur Ghina Annisa Rahmah; M. Hasanur Arifin; Rizky Muslim Hidayat; Humaidi
Smart Business Journal (SBJ) Vol. 3 No. 2 (2023): Juli-Desember 2023
Publisher : Business Administration, FISIP ULM

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This study aims to investigate the effects of price and brand image on the purchase decision of the Lifebuoy brand in Banjarmasin City. The research method used in this study is a quantitative research method using a sample of 136 respondent of Lifebuoy Brand consumers. The data collection technique used in this study was to use a questionnaire and sampling using Acidental sampling. The analysis technique used in this research are multiple linear regression model, T test, F test and coefficient of determination test. The results of the T test for the price variable obtained a significance value of 0.000<0.05 and the brand image variable obtained a significance value of 0.000<0,05. Based on the results of the T test, it can be concluded that price and brand image affect purchasing decisions. The results of the F test has a significance value of 0.000 <0.05. The results showed that simultaneously price and brand image had an affect on purchasing decisions. The coefficient of determination (R2) is 0.522 or 52,2% consumer purchasing decisons are influenced by price and brand image. While 47,8% is influenced by other variables outside of this study.
PENGARUH POPULARITAS MEREK DAN CONTENT MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK UMKM LOTION RACCA BEAUTY MELALUI MEDIA SOSIAL DI KOTA BANJARMASIN Hairudinor; Fitriyadi; Humaidi; Siti Aulia Rahmawati
Smart Business Journal (SBJ) Vol. 4 No. 2 (2024): Juli - Desember 2024
Publisher : Business Administration, FISIP ULM

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The purpose of this study is to ascertain and evaluate the impact of content marketing and brand popularity on decisions made by consumers to buy MSME Lotion Racca Beauty items on social media in the city of Banjarmasin. This study employs a quantitative methodology, and up to 100 respondents who have purchased Racca Beauty Lotion items in Banjarmasin between the ages of 17 and older make up the sample. This technique is known as accidental sampling. A questionnaire is used for data collecting, and IBM SPSS Statistics version 25 is used for data analysis through multiple linear regression for hypothesis testing. The study's findings indicate that: (1) The decision to purchase Racca Beauty Lotion in the city of Banjarmasin is positively and significantly influenced by brand popularity; (2) The decision to purchase Racca Beauty Lotion in the city of Banjarmasin is positively and significantly influenced by content marketing; and (3) Product quality and content marketing have a simultaneous influence on decisions to purchase Racca Beauty Lotion in the city of Banjarmasin.
PENGARUH VARIASI PRODUK DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN PADA GLOW SUPERMARKET Fadhl Gibran; Noor Hidayati; Taharuddin; Humaidi
Smart Business Journal (SBJ) Vol. 5 No. 1 (2025): Januari - Juni 2025
Publisher : Business Administration, FISIP ULM

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Fadhl Gibran, 2010412210009, 2024. The Influence of Product Variations and Locations on Purchase Decisions at Glow Supermarket, under the guidance of: Noor Hidayati. This study was conducted to find out and test the influence of partial and simultaneous Product and Location Variations on Purchase Decisions at Glow Supermarket. The research approach used is a quantitative method. The chosen research location is Glow Supermarket. Using the accidental sampling technique as a sampling technique, there were 100 consumers who were 18 years old and older and had shopped at Glow Supermarket more than 5 times who were selected to be reunited. Data collection using questionnaires and hypothesis testing using Multiple Linear Regression Test with SPSS tool version 25. The results of the study prove that Product and Location Variations have a significant effect partially and simultaneously on Purchase Decisions at Glow Supermarket.
PENGARUH PERSEPSI NILAI DAN PERSEPSI RISIKO TERHADAP KEPUTUSAN PEMBELIAN LAYANAN STREAMING VIDEO ON DEMAND (VOD) NETFLIX DI KOTA BANJARMASIN Nazmira Shalima Zein; Noor Hidayati; M Hasanur Arifin; Humaidi
Smart Business Journal (SBJ) Vol. 5 No. 2 (2025): Juli- Desember 2025
Publisher : Business Administration, FISIP ULM

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Nazmira Shalima Zein, 2110412320051, 2025. Pengaruh Persepsi Nilai dan Persepsi Risiko terhadap Keputusan Pembelian Layanan Streaming Video on Demand (VOD) Netflix di Kota Banjarmasin. Di bawah bimbingan Ibu Noor Hidayati. Persepsi nilai dan persepsi risiko yang dimiliki pengguna Netflix di Kota Banjarmasin menjadi fakor pendukung dalam medorong terjadinya keputusan pembelian layanan Netflix. Penelitian ini bertujuan untuk mengetahui dan menguji pengaruh secara parsial serta simultan Persepsi Nilai dan Persepsi Risiko terhadap Keputusan Pembelian Layanan Streaming Video on Demand (VOD) Neflix di Kota Banjarmasin. Pendekatan penelitian yang digunakan adalah metode kuantitatif. Lokasi penelitian adalah Kota Banjarmasin. Menggunakan teknik accidental sampling sebagai teknik pengambilan sampel, terdapat 100 responden yang pernah menggunakan Netflix minimal sekali dalam dua bulan terakhir. Pengumpulan data menggunakan kuesioner dan pengujian hipotesis menggunakan Uji Regresi Linear Berganda dengan alat bantu SPSS versi 27. Hasil penelitian membuktikan Persepsi Nilai dan Persepsi Risiko berpengaruh positif dan signifikan secara parsial, dan berpengaruh secara simultan terhadap Keputusan Pembelian layanan streaming Video on Demand (VOD) Netflix di Kota Banjarmasin. Kata Kunci: persepsi nilai, persepsi risiko, keputusan pembelian
PENGARUH KESADARAN MEREK DAN KEPERCAYAAN MEREK TERHADAP LOYALITAS MEREK PADA KONSUMEN LE MINERALE DI BANJARMASIN Muhammad Rifsan Jani; Novia Nour Halisa; Saladin Ghalib; Humaidi
Smart Business Journal (SBJ) Vol. 5 No. 2 (2025): Juli- Desember 2025
Publisher : Business Administration, FISIP ULM

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This study was conducted to determine and examine the partial effect of Brand Awareness on Brand Loyalty among Le Minerale consumers in Banjarmasin; to determine and examine the partial effect of Brand Trust on Brand Loyalty among Le Minerale consumers in Banjarmasin; and to determine and examine the simultaneous effect of Brand Awareness and Brand Trust on Brand Loyalty among Le Minerale consumers in Banjarmasin. This research used a quantitative approach with an explanatory research design. The study was conducted in Banjarmasin. The population consisted of consumers who had consumed Le Minerale at least twice a month. A total of 100 respondents were selected using the accidental sampling technique. Data were collected using questionnaires and analyzed through multiple linear regression analysis with SPSS version 26. The results of the study indicate that Brand Awareness has a significant partial effect on Brand Loyalty among Le Minerale consumers in Banjarmasin. Brand Trust also has a significant partial effect on Brand Loyalty among Le Minerale consumers in Banjarmasin. Furthermore, Brand Awareness and Brand Trust simultaneously have a significant effect on Brand Loyalty among Le Minerale consumers in Banjarmasin
Pengaruh Kualitas Produk, Citra Merek dan Gaya Hidup Terhadap Keputusan Pembelian Merek Uniqlo Di Kota Banjarmasin Virna Dwi Elmiati; Rizki Muslim Hidayat; Humaidi; Novia Nour Halisa
Smart Business Journal (SBJ) Vol. 6 No. 1 (2026): Januari - Juni 2026
Publisher : Business Administration, FISIP ULM

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Penelitian ini dilakukan bertujuan mengetahui dan menguji pengaruh secara parsial dan simultan Variabel Kualitas Produk, Citra Merek dan Gaya Hidup Terhadap Keputusan Pembelian Merek Uniqlo Di Kota Banjarmasin. Penelitian ini menggunakan pendekatan kuantitatif, lokasi penelitian di Banjarmasin. Sampel sebanyak 97 responden yang pernah membeli produk Uniqlo dipilih secara acak melalui teknik accidental sampling. Analisis data menggunakan regresi linier berganda dibantu IBM SPSS Statistik Versi 31. Hasil penelitian ini membuktikan Kualitas Produk tidak berpengaruh signifikan secara parsial terhadap Keputusan Pembelian Merek Uniqlo Di Kota Banjarmasin. Citra merek berpengaruh signifikan secara parsial terhadap Keputusan Pembelian Merek Uniqlo Di Kota Banjarmasin. Gaya Hidup berpengaruh signifikan secara parsial terhadap Keputusan Pembelian Merek Uniqlo Di Kota Banjarmasin. Serta Kualitas Produk, Citra Merek dan Gaya Hidup berpengaruh signifikan secara simultan terhadap Keputusan Pembelian Merek Uniqlo Di Kota Banjarmasin.
PENGARUH COACHING DAN MONITORING TERHADAP KINERJA KARYAWAN PT. SIMPATIK BORNEO UTAMA KAPUAS Puspita Wulandari; Maryono; Taharuddin; Humaidi
Smart Business Journal (SBJ) Vol. 6 No. 1 (2026): Januari - Juni 2026
Publisher : Business Administration, FISIP ULM

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This study aims to examine the effect of coaching and monitoring on employee performance at PT. Simpatik Borneo Utama Kapuas. This study is motivated by a decline in employee performance, indicating issues in both the quantity and quality of work. This study uses a quantitative approach. The sample consists of 39 respondents. This study applies a non-probability sampling technique with a saturated sampling method. The researcher collects data using questionnaires and analyzes data using multiple linear regression. The results show that coaching (X1) has no significant effect on employee performance (Y). Monitoring (X2) has a positive and significant effect on employee performance (Y). Simultaneously, coaching (X1) and monitoring (X2) have a significant effect on employee performance (Y).
Co-Authors Adelia Citra Ifanka Devi Rusvitawati Fadhl Gibran Farah Amalia Fitriyadi Hairudinor Irwansyah Irwansyah M Hasanur Arifin M. Hasanur Arifin M. Hasanur Arifin M. Hasanur Arifin Maryono Muhammad Rifsan Jani Nazmira Shalima Zein Noor Hidayati Novia Nour Halisa Nur Asiyah Nur Ghina Annisa Rahmah Nurul Wahyuni Puput Heranika Puspita Wulandari Rangga Novansyah Rizki Muslim Hidayat Rizky Muslim Hidayat Saladin Ghalib Saladin Ghalib Setio Utomo Setio Utomo Siti Aulia Rahmawati Syamsur Rahman Taharuddin Virna Dwi Elmiati