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All Journal Journal of Social Science Asian Journal of Social and Humanities
Christian Haposan Pangaribuan
Universitas Bunda Mulia
Decision Sciences, Operations Research & Management Earth & Planetary Sciences Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Sugar-Related Claims, Perceived Healthfulness, and Brand Trust: Predicting Ready-to-Drink Tea Purchase Jevica Jevica; Christian Haposan Pangaribuan
Asian Journal of Social and Humanities Vol. 2 No. 12 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i12.403

Abstract

The purpose of this study is to understand how claims related to sugar content in products affect consumer perception of product health (perceived healthfulness), brand trust, and intention to buy the product (likelihood to purchase). The method used in this study is to use an experimental research design with hypothesis testing. The research method used was a survey with a questionnaire distributed to respondents in Jabodetabek who had bought and consumed ready to drink tea in the last three months. The analysis was carried out by the SEM method using the Smart PLS program. The results of this study show that claims related to sugar content in products have a positive and significant influence on perceived healthfulness and consumer trust in brands (brand trust). Claims that the product has a healthier sugar content can directly increase consumer purchase interest (likelihood to purchase). In addition to direct influence, these claims influence buying interest through a mediation mechanism of health perception and brand trust, strengthening the overall effect on consumers’ purchasing decisions. This study emphasizes the importance of considering the role of mediation in understanding how product claims affect consumer behavior.   
Unraveling The Factors Influencing Impulsive Buying Behavior Among Gen Z Using Shopee Paylater: A Quantitative Analysis Cindy Laurinda; Christian Haposan Pangaribuan; Danial Thaib
Asian Journal of Social and Humanities Vol. 2 No. 12 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i12.411

Abstract

This study aims to analyze the influence of psychological factors, external factors, financial literacy, hedonic motivation, and utilitarian motivation on impulsive buying behavior using Shopee PayLater in generation Z employees at Private Banks in South Tangerang, South Tangerang. Impulsive buying is a spontaneous and unplanned buying behavior, which is often triggered by a variety of internal and external factors. This study uses a quantitative approach with a survey method to collect data from respondents who are employees of generation Z. Data analysis is carried out using multiple linear regression techniques to determine the influence of each independent variable on impulsive buying behavior. The results showed that psychological factors and hedonic motivation had a significant positive influence on impulsive buying behavior. In contrast, financial literacy had a negative effect, while external factors and utilitarian motivation did not show a significant influence. These findings provide insights for companies to develop effective marketing strategies by considering factors that influence impulsive consumer behavior.
The Effect of Career, Work Environment, and Organisation Culture on Employee Performance Dimediated by Job Satisfaction (Empirical Study: Employees of Loading and Unloading Transportation Companies in Jakarta) Fachmy Erdiman; Christian Haposan Pangaribuan
Journal Of Social Science (JoSS) Vol 4 No 2 (2025): JOSS: Journal of Social science
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/joss.v4i2.438

Abstract

This study aims to analyze the effect of career, work environment, and organizational culture on employee performance mediated by job satisfaction, especially in freight transport companies in Jakarta. In a competitive environment, understanding these factors is critical to improving employee performance. This study uses a quantitative approach with data collection through questionnaires. The sample consisted of 132 respondents who worked in freight transportation companies and had a minimum of five years of work experience. Data were analyzed using Smart-PLS 3.0 to test the relationship model between variables. The results of the analysis show that organizational culture has no significant effect on job satisfaction and employee performance. Career has a significant positive effect on job satisfaction, but has no direct effect on performance. The work environment is proven to have a positive and significant effect on job satisfaction and employee performance. In addition, job satisfaction has a significant positive effect on employee performance. This finding suggests that although the company has experienced an increase in profits, attention to career development and organizational culture still needs to be improved. A good work environment and high job satisfaction can drive better performance. This study concludes that to improve employee performance in freight transportation companies, it is important to focus on improving the work environment and job satisfaction. Although career has a positive effect on job satisfaction, greater attention needs to be paid to developing a supportive organizational culture.
Purchase Intention in Online Travel Agents Influenced by Service Quality, Online Reviews, and Perceived Ease of Use Mediated by Brand Trust Andriya Prabaja Putra; Christian Haposan Pangaribuan
Journal Of Social Science (JoSS) Vol 4 No 2 (2025): JOSS: Journal of Social science
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/joss.v4i2.439

Abstract

This study aims to analyze the effect of service quality, online reviews, and ease of use on purchase intention on online travel agents (OTAs), with brand trust as a mediating variable. The focus of this research is on Traveloka as the main subject. Quantitative methods are used in this research, with data collection through questionnaires distributed to 150 respondents who are active OTA users. The data was processed using SmartPLS 3 for statistical analysis. The results showed that service quality has a significant positive effect on purchase intention, both directly and indirectly through brand trust. Ease of use has a positive impact on brand trust, but has no direct effect on purchase intention. Online reviews showed no significant effect on purchase intention or brand trust. This finding confirms that brand trust plays an important role in consumer decision-making when booking accommodation online. Service quality is a key factor that must be considered by OTA service providers to increase customer loyalty. This study confirms that service quality and ease of use have a positive effect on brand trust, which in turn increases purchase intention. In contrast, online reviews did not contribute significantly to the model. Recommendations for OTA providers are to improve service quality and user experience to build customer trust, while future research is recommended to explore other factors that might influence purchase intention in the context of OTAs.
Co-Authors Andriya Prabaja Putra Cindy Laurinda Danial Thaib Fachmy Erdiman Jevica Jevica