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Sugar-Related Claims, Perceived Healthfulness, and Brand Trust: Predicting Ready-to-Drink Tea Purchase Jevica Jevica; Christian Haposan Pangaribuan
Asian Journal of Social and Humanities Vol. 2 No. 12 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i12.403

The purpose of this study is to understand how claims related to sugar content in products affect consumer perception of product health (perceived healthfulness), brand trust, and intention to buy the product (likelihood to purchase). The method used in this study is to use an experimental research design with hypothesis testing. The research method used was a survey with a questionnaire distributed to respondents in Jabodetabek who had bought and consumed ready to drink tea in the last three months. The analysis was carried out by the SEM method using the Smart PLS program. The results of this study show that claims related to sugar content in products have a positive and significant influence on perceived healthfulness and consumer trust in brands (brand trust). Claims that the product has a healthier sugar content can directly increase consumer purchase interest (likelihood to purchase). In addition to direct influence, these claims influence buying interest through a mediation mechanism of health perception and brand trust, strengthening the overall effect on consumers’ purchasing decisions. This study emphasizes the importance of considering the role of mediation in understanding how product claims affect consumer behavior.

Unraveling The Factors Influencing Impulsive Buying Behavior Among Gen Z Using Shopee Paylater: A Quantitative Analysis Cindy Laurinda; Christian Haposan Pangaribuan; Danial Thaib
Asian Journal of Social and Humanities Vol. 2 No. 12 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i12.411

This study aims to analyze the influence of psychological factors, external factors, financial literacy, hedonic motivation, and utilitarian motivation on impulsive buying behavior using Shopee PayLater in generation Z employees at Private Banks in South Tangerang, South Tangerang. Impulsive buying is a spontaneous and unplanned buying behavior, which is often triggered by a variety of internal and external factors. This study uses a quantitative approach with a survey method to collect data from respondents who are employees of generation Z. Data analysis is carried out using multiple linear regression techniques to determine the influence of each independent variable on impulsive buying behavior. The results showed that psychological factors and hedonic motivation had a significant positive influence on impulsive buying behavior. In contrast, financial literacy had a negative effect, while external factors and utilitarian motivation did not show a significant influence. These findings provide insights for companies to develop effective marketing strategies by considering factors that influence impulsive consumer behavior.

The Effect of Career, Work Environment, and Organisation Culture on Employee Performance Dimediated by Job Satisfaction (Empirical Study: Employees of Loading and Unloading Transportation Companies in Jakarta) Fachmy Erdiman; Christian Haposan Pangaribuan
Journal Of Social Science (JoSS) Vol 4 No 2 (2025): JOSS: Journal of Social science
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/joss.v4i2.438

This study aims to analyze the effect of career, work environment, and organizational culture on employee performance mediated by job satisfaction, especially in freight transport companies in Jakarta. In a competitive environment, understanding these factors is critical to improving employee performance. This study uses a quantitative approach with data collection through questionnaires. The sample consisted of 132 respondents who worked in freight transportation companies and had a minimum of five years of work experience. Data were analyzed using Smart-PLS 3.0 to test the relationship model between variables. The results of the analysis show that organizational culture has no significant effect on job satisfaction and employee performance. Career has a significant positive effect on job satisfaction, but has no direct effect on performance. The work environment is proven to have a positive and significant effect on job satisfaction and employee performance. In addition, job satisfaction has a significant positive effect on employee performance. This finding suggests that although the company has experienced an increase in profits, attention to career development and organizational culture still needs to be improved. A good work environment and high job satisfaction can drive better performance. This study concludes that to improve employee performance in freight transportation companies, it is important to focus on improving the work environment and job satisfaction. Although career has a positive effect on job satisfaction, greater attention needs to be paid to developing a supportive organizational culture.

Purchase Intention in Online Travel Agents Influenced by Service Quality, Online Reviews, and Perceived Ease of Use Mediated by Brand Trust Andriya Prabaja Putra; Christian Haposan Pangaribuan
Journal Of Social Science (JoSS) Vol 4 No 2 (2025): JOSS: Journal of Social science
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/joss.v4i2.439

This study aims to analyze the effect of service quality, online reviews, and ease of use on purchase intention on online travel agents (OTAs), with brand trust as a mediating variable. The focus of this research is on Traveloka as the main subject. Quantitative methods are used in this research, with data collection through questionnaires distributed to 150 respondents who are active OTA users. The data was processed using SmartPLS 3 for statistical analysis. The results showed that service quality has a significant positive effect on purchase intention, both directly and indirectly through brand trust. Ease of use has a positive impact on brand trust, but has no direct effect on purchase intention. Online reviews showed no significant effect on purchase intention or brand trust. This finding confirms that brand trust plays an important role in consumer decision-making when booking accommodation online. Service quality is a key factor that must be considered by OTA service providers to increase customer loyalty. This study confirms that service quality and ease of use have a positive effect on brand trust, which in turn increases purchase intention. In contrast, online reviews did not contribute significantly to the model. Recommendations for OTA providers are to improve service quality and user experience to build customer trust, while future research is recommended to explore other factors that might influence purchase intention in the context of OTAs.

The Effect of Transformational Leadership Style and Job Satisfaction on Employee Performance Mediated by Intrinsic Motivation (Study on Employees of PT Bisma Aero Sejahtera) Frankie Franciscus Mamahit; Christian Haposan Pangaribuan
Return : Study of Management, Economic and Bussines Vol. 3 No. 9 (2024): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v3i9.272

The application of transformational leadership style in an organisation is one of the strategies to improve employee performance. Leaders with transformational leadership style are able to bring the organisation to a better direction by inspiring and supporting the development of employee potential to achieve the vision. One of the other important factors that can affect employee performance is job satisfaction. Job satisfaction is the general attitude of an individual towards their work. However, the relationship between transformational leadership, job satisfaction, and employee performance sometimes looks ambiguous and inconsistent, so mediating variables are needed to strengthen and clarify the relationship between transformational leadership style, job satisfaction, and employee performance. Intrinsic motivation in this case can act as a mediator that connects between transformational leadership style, job satisfaction and employee performance. The purpose of this research is to see and analyse the influence between one variable to another that affects the performance of employees. The variables to be examined in this study are transformational leadership, job satisfaction, employee performance and intrinsic motivation as a mediating variable. The research method used in this research is quantitative. This study uses a questionnaire approach as a data collection tool that is distributed via an online questionnaire to employees of PT Bisma Aero Sejahtera. The research limitations in this study are that the survey was only conducted on employees of PT Bisma Aero Sejahtera located at the Garuda Maintenance Facility (GMF) Cengkareng, Soekarno-Hatta airport area and the period of this survey was only conducted within a span of one month.

The Effect of Career, Work Environment, and Organisation Culture on Employee Performance Dimediated by Job Satisfaction (Empirical Study: Employees of Loading and Unloading Transportation Companies in Jakarta) Fachmy Erdiman; Christian Haposan Pangaribuan
Journal Of Social Science (JoSS) Vol 4 No 2 (2025): JOSS: Journal of Social science
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/joss.v4i2.438

This study aims to analyze the effect of career, work environment, and organizational culture on employee performance mediated by job satisfaction, especially in freight transport companies in Jakarta. In a competitive environment, understanding these factors is critical to improving employee performance. This study uses a quantitative approach with data collection through questionnaires. The sample consisted of 132 respondents who worked in freight transportation companies and had a minimum of five years of work experience. Data were analyzed using Smart-PLS 3.0 to test the relationship model between variables. The results of the analysis show that organizational culture has no significant effect on job satisfaction and employee performance. Career has a significant positive effect on job satisfaction, but has no direct effect on performance. The work environment is proven to have a positive and significant effect on job satisfaction and employee performance. In addition, job satisfaction has a significant positive effect on employee performance. This finding suggests that although the company has experienced an increase in profits, attention to career development and organizational culture still needs to be improved. A good work environment and high job satisfaction can drive better performance. This study concludes that to improve employee performance in freight transportation companies, it is important to focus on improving the work environment and job satisfaction. Although career has a positive effect on job satisfaction, greater attention needs to be paid to developing a supportive organizational culture.

Purchase Intention in Online Travel Agents Influenced by Service Quality, Online Reviews, and Perceived Ease of Use Mediated by Brand Trust Andriya Prabaja Putra; Christian Haposan Pangaribuan
Journal Of Social Science (JoSS) Vol 4 No 2 (2025): JOSS: Journal of Social science
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/joss.v4i2.439

This study aims to analyze the effect of service quality, online reviews, and ease of use on purchase intention on online travel agents (OTAs), with brand trust as a mediating variable. The focus of this research is on Traveloka as the main subject. Quantitative methods are used in this research, with data collection through questionnaires distributed to 150 respondents who are active OTA users. The data was processed using SmartPLS 3 for statistical analysis. The results showed that service quality has a significant positive effect on purchase intention, both directly and indirectly through brand trust. Ease of use has a positive impact on brand trust, but has no direct effect on purchase intention. Online reviews showed no significant effect on purchase intention or brand trust. This finding confirms that brand trust plays an important role in consumer decision-making when booking accommodation online. Service quality is a key factor that must be considered by OTA service providers to increase customer loyalty. This study confirms that service quality and ease of use have a positive effect on brand trust, which in turn increases purchase intention. In contrast, online reviews did not contribute significantly to the model. Recommendations for OTA providers are to improve service quality and user experience to build customer trust, while future research is recommended to explore other factors that might influence purchase intention in the context of OTAs.

Can Virtual Influencers Be Trusted Like Humans? A Social-Psychological Study in Indonesia Agung Stefanus Kembau; Christian Haposan Pangaribuan; Devi Yurisca Bernanda; Fidelia Novena Doa
Jurnal Ilmu Perilaku Vol. 9 No. 2 (2025): Jurnal Ilmu Perilaku
Publisher : Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jip.9.2.149-171.2025

. In Indonesia’s collectivistic yet mobile first marketplace, virtual influencers have evolved from eye catching avatars into algorithmic peers whose persuasive power rests on a blend of social conformity and personal enjoyment. Leveraging the Artificial Intelligence Device Use Acceptance (AIDUA) model, this study isolates primary (cognitive) and secondary (affective) appraisals to explain why users embrace—or recoil from—synthetic personae. A cross sectional online survey of 286 Indonesian social media users (aged 18 35) tested a structural model linking social influence and hedonic motivation to performance expectancy, anthropomorphism to effort expectancy, and both cognitions to discrete positive and negative emotions. Variance based SEM (SmartPLS 4) produced robust psychometrics and significant pathways: social influence (β = .34) and hedonic motivation (β = .46) jointly explained 45 % of performance expectancy, while anthropomorphism sharply reduced perceived effort (β = .61; R² = .38). Performance expectancy amplified positive emotion (β = .48) and effort expectancy mitigated negative emotion (β = −.41), with the model accounting for 42 % of positive and 29 % of negative affect. These results uncover “utilitarian collectivism”—a dual cognitive–affective engine wherein peer validation and hedonic thrill sustain utilitarian value—and position anthropomorphism as a usability heuristic rather than a mere novelty cue.

THE INFLUENCE OF WOMEN'S LEADERSHIP ON INNOVATION CAPABILITY AND PERCEIVED SUBORDINATE SUPPORT (A PRELIMINARY STUDY) Lelly Christin; Yenli Megawati; Christian Haposan Pangaribuan; Glisina Dwinoor Rembulan
Journal of Business And Entrepreneurship Vol. 13 No. 2 (2025): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (November 2025 Edition)
Publisher : Sampoerna University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46273/jobe.v13i2.545

This study investigates the relationships between women’s leadership, perceived subordinate support, and innovation capability within organizations in Jakarta, Indonesia. Despite a growing body of research on leadership and innovation, there remains a gap in understanding the specific contributions of women leaders and how subordinate support influences their effectiveness. Using a purposive sample of female leaders and employing a Structural Equation Modeling (SEM) approach with Partial Least Squares (PLS) analysis, the research tested three key hypotheses. The preliminary findings revealed a statistically significant positive relationship between women’s leadership and both innovation capability and perceived subordinate support. However, no direct, statistically significant relationship was found between perceived subordinate support and innovation capability. The results suggest that women leaders play a powerful and foundational role in an organization by fostering a supportive environment that, in turn, may indirectly influence innovation. This study contributes to the literature by highlighting the direct impact of women’s leadership on key organizational outcomes, while also serving as a preliminary basis for future research on the mediating role of subordinate support.

Performance or Pleasure: Which Counts More for Virtual-Influencer Adoption in Indonesia? Kinerja atau Kenikmatan: Mana yang Lebih Penting dalam Penerapan Influencer Virtual di Indonesia? Agung Stefanus Kembau; Christian Haposan Pangaribuan; Arief Perdana Kumaat; Devi Yurisca Bernanda; Fidelia Novena Doa
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol. 11 No. 2 (2025): September
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/jbmp.v11i2.2168

In mobile-first collectivistic markets such as Indonesia, research has not yet clarified how consumers respond to virtual influencers (VIs), AI-driven characters that sell, entertain, and chat in parasocial spaces. Filling this gap is important because Indonesia is projected to become Asia’s fastest-growing e-commerce arena, valued at roughly ninety-five billion US dollars. We adapted the Artificial Intelligence Device Use Acceptance (AIDUA) model and surveyed 235 Instagram users aged 18 to 35 years who follow at least one VI. After pretesting, the final PLS-SEM model satisfied all reliability (CR ≥ 0.89) and convergent validity (AVE ≥ 0.73) thresholds and explained 37 percent of the variance in willingness to accept VIs. Positive emotion emerged as the strongest driver (β = 0.51, p < 0.001). Performance expectancy showed both a direct effect (β = 0.12, p < 0.05) and an indirect effect through emotion, whereas effort expectancy influenced acceptance solely through emotion. Perceived risk and social influence were not significant, confirming that feeling rather than function guides VI persuasion among young Indonesians. Brands should therefore pair clear decision support cues with local humor, everyday Bahasa, and low-friction interfaces to spark joy and reduce novelty skepticism, a strategy likely to accelerate VI adoption in other collectivistic mobile-centric economies.

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