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All Journal Translitera : Jurnal Kajian Komunikasi dan Studi Media Jurnal Visi Komunikasi
Faradila, Faja
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Humanities Languange, Linguistic, Communication & Media Social Sciences

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The Effectiveness of Instagram @folkative Social Media as a Means of Information for the Young Generation Maharani, Nisa Aulia; Faradila, Faja
Jurnal Visi Komunikasi Vol 22, No 02 (2023): November 2023
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/visikom.v22i02.17573

Abstract

The internet, which is a new medium, is a sign of a new period, namely the existence of interactive technology and network communication, especially in cyberspace, which will change society (Littlejohn & Foss, 2014). With the internet, information is becoming easier to spread and get anytime and anywhere. One of the new mediums is Instagram. Instagram is a social media platform that is used to send information to the public quickly. One of the things uploaded on Instagram is information about the latest news on the @folkative account. This study aims to determine whether the @folkative Instagram account is effective as a means of information for the younger generation. The method used in this study is a qualitative one with data sources from questionnaires. The conclusion from the research results obtained is that the use of social media like Instagram as a means of information for the younger generation has been effective.
Pengaruh Penggunaan Instagram terhadap Perubahan Perilaku Keagamaan dan Sosial pada Generasi Z Ar'robby, Muzdalifah; Faradila, Faja; Damayanti, Mahmudah Widya; Ridho, Kholis
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 14 No 1 (2025): Maret 2025
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v14i1.4060

Abstract

The objective of this research is to examine the influence of Instagram use on religious and social behavior changes among Generation Z. A quantitative approach with a descriptive correlational design was applied using a questionnaire as the main instrument. Data analysis included Pearson correlation and multiple linear regression. Results indicated that Instagram usage duration significantly affects changes in religious behavior (r=0.334; p<0.01) and social behavior (r=0.521; p<0.01), while frequency and intensity showed weaker effects. Longer usage duration increases the risk of neglecting religious activities and decreases face-to-face interaction intensity. This study highlights the importance of managing social media usage time to maintain the balance of religious and social life among Generation Z.
Co-Authors Ar'robby, Muzdalifah Damayanti, Mahmudah Widya Kholis Ridho, Kholis Maharani, Nisa Aulia