Damayanti, Mahmudah Widya
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Pengaruh Penggunaan Instagram terhadap Perubahan Perilaku Keagamaan dan Sosial pada Generasi Z Ar'robby, Muzdalifah; Faradila, Faja; Damayanti, Mahmudah Widya; Ridho, Kholis
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 14 No 1 (2025): Maret 2025
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v14i1.4060

Abstract

The objective of this research is to examine the influence of Instagram use on religious and social behavior changes among Generation Z. A quantitative approach with a descriptive correlational design was applied using a questionnaire as the main instrument. Data analysis included Pearson correlation and multiple linear regression. Results indicated that Instagram usage duration significantly affects changes in religious behavior (r=0.334; p<0.01) and social behavior (r=0.521; p<0.01), while frequency and intensity showed weaker effects. Longer usage duration increases the risk of neglecting religious activities and decreases face-to-face interaction intensity. This study highlights the importance of managing social media usage time to maintain the balance of religious and social life among Generation Z.