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Loyalty Model In Umrah Religious Tourism Travel and Factors that Influence It (Study on Ajwa Tours Indonesia) Yuliani, Weni; Syafrizal , Syafrizal; Lenggogeni , Sari
eScience Humanity Journal Vol 4 No 2 (2024): eScience Humanity Journal Volume 4 Number 2 May 2024
Publisher : Asosiasi Ide Bahasa Kepri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/esci.v4i2.135

Abstract

Study This aim For analyze the model and influencing factors loyalty and satisfaction Ajwa Tours Indonesia Umrah congregation. Loyalty and satisfaction are crucial success a company in give service to customer. Population sample in study This is Umrah pilgrims who have use Ajwa Tours Indonesia services 2 years the latest (2022-2023) as many as 200 customers. Study This use analysis description through SmartPLS 4.0. The variable being measured are social media marketing, brand image, and service quality, satisfaction and loyalty. Research result show that the Social Media Marketing variable has an influence positive and not significant on satisfaction and loyalty. Brand Image has an influence on loyalty and satisfaction positive and significant. Satisfaction has an influence on loyalty positive However No significant. Service quality has an influence on satisfaction positive and significant. Service quality has an influence on loyalty positive No significant. And satisfaction has an influence on loyalty positive and significant.
UPAYA GURU BK DALAM MEMBENTUK KARAKTER SISWA DI SMP N 2 PAYAKUMBUH Najla Hana Rifasya; Hidayani Syam; Syafrizal , Syafrizal
JIP: Jurnal Ilmu Pendidikan Vol. 2 No. 1 (2024): Januari
Publisher : CV. Adiba Aisha Amira

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Abstract

Character education is the main focus in forming a generation that has strong moral and ethical values. In the context of secondary education, the role of Guidance and Counseling (BK) teachers has important significance in shaping the character of junior high school students. This research aims to describe the role of guidance and counseling teachers in supporting the character formation of junior high school students. The guidance and counseling teacher not only functions as an academic advisor, but also as a facilitator in developing student character. They play a role in providing guidance and counseling that helps students identify desired values, understand the consequences of their behavior, and develop necessary social and emotional skills. Through a holistic approach, guidance and counseling teachers can design counseling programs that suit students' needs, provide support when facing conflicts or challenges, and facilitate extracurricular activities that strengthen character values. Apart from that, guidance and counseling teachers also collaborate with parents and other subject teachers to create a learning environment that supports character formation. In this research, we used observation, interviews and documentation analysis methods to gain a comprehensive understanding of the role of guidance and counseling teachers in forming character. junior high school students. The research results show that guidance and counseling teachers have a positive impact in shaping students' character through counseling interventions, counseling and self-development activities. It is hoped that this research can contribute to further understanding of the important role of guidance and counseling teachers in character education at the secondary level. The practical implications of this research can be used as a basis for increasing the role of guidance and counseling teachers in supporting the character formation of junior high school students, so that they can become individuals with integrity, responsibility, and able to contribute positively to society.