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Journal : INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE

Communication Strategy Of Republic Of Indonesia Radio Broadcaster Medan In Attracting The Interest Of Listener Mahendra, Ramadhan; Syahminan, Mhd; Ismail
International Journal of Cultural and Social Science Vol. 3 No. 1 (2022): January
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v3i1.358

Abstract

This research begins with the existence of radio broadcasts which have begun to fade. But not with RRI Medan, which still exists by continuing to broadcast and having its own place in society. in Attracting Listeners' Interest. Informants in this study were KABID Broadcasting RRI Medan, Plh Administration, 6 broadcasters, and 2 listeners. The type of research used is qualitative research, using a descriptive approach. Data collection techniques use observation, interviews, and documentation. The communication strategy of the broadcaster of Radio Republik Indonesia Medan in attracting listeners is by doing several stages. First, the broadcasting process must run in accordance with the provisions that have been set. Second, the broadcaster's communication style based on educative, informative, and persuasive broadcasting techniques has its own differences and characteristics depending on what type of broadcast the broadcaster will bring. Third, the strategy of RRI Medan in formulating communicators (broadcasters), media, messages in attracting listeners. To attract listeners, broadcasters always insert motivating messages. Broadcasters also share radio broadcasts to social media such as Instagram, YouTube, and the RRIPlay Go application. The result, when viewed from the response of listeners to RRI Medan, the broadcaster's communication strategy of RRI Medan succeeded in attracting listeners. Listeners are attracted by the way broadcasters present broadcast programs. What makes listeners most comfortable is that the announcer can always get along with his listeners
Semiotic Analysis Of The Message Of Tolerance In The Film "Ajari Aku Islam" Charles Sanders Pierce Method Masdiana; Syahminan, Mhd; Rasyid, Abdul
International Journal of Cultural and Social Science Vol. 3 No. 2 (2022): June
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v3i2.409

Abstract

This study aims to find out what the meaning of the sign of tolerance and Islamic values ??in the film "Ajari Aku Islam" is. This research is a qualitative descriptive study. Data collection techniques using observation and documentation using the semiotic approach of Charles Sanders Pierce. The author is interested in using this semiotic theory to deepen the working pattern of the triangle meaning described in the Triadic and Trichotomy analysis to answer the formulation of the problem in the research. Pierce's semiotics uses the term representamen as a form of initial sign, then object as a sign reference, and interpretant as meaning. The object of research is the film "Teach Me Islam". This research then produces the meanings of religious tolerance and Islamic values ??which are seen in the film "Ajari Aku Islam". The conclusions of this study include the meaning of religious tolerance which is shown through 4 principles, namely respecting the differences in the beliefs of others, giving freedom in choosing religion, understanding mutual understanding between religions and not looking at physical and psychological differences in socializing. The Islamic values ??in the film "Ajari Aku Islam" include; human relationship with God, human relationship with oneself, human relationship with fellow human beings.