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All Journal Al-Muaddib : Jurnal Ilmu-Ilmu Sosial & Keislaman Jurnal Sains Sosio Humaniora Journal of Humanities and Social Studies Reformasi : Jurnal Ilmiah Ilmu Sosial dan Ilmu Politik Academy of Education Journal Ideas: Jurnal Pendidikan, Sosial dan Budaya INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE eScience Humanity Journal Journal Of Human And Education (JAHE) Siwayang Journal: Publikasi Ilmiah Bidang Pariwisata, Kebudayaan, dan Antropologi Jurnal el-Huda: Jurnal Pendidikan, Sosial, dan Keagamaan Riwayat: Educational Journal of History and Humanities
Syahminan, Mhd
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Religion Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Journal : eScience Humanity Journal

 1 
IMPLEMENTASI KOMUNIKASI MEDIA DALAM TINDAK TUTUR IKLAN PRODUK INDOMIE DI YOUTUBE Andini Dwi Jayani; Syahminan, Mhd
eScience Humanity Journal Vol 4 No 1 (2023): eScience Humanity Journal Volume 4 Number 1 November 2023
Publisher : Asosiasi Ide Bahasa Kepri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/esci.v4i1.142

Abstract

Researchers use this research on speech acts to find out how a person's speech conveys a meaning. Researchers use locutionary, illocutionary and perlocutionary speech acts to analyze the problems that exist in instant noodle advertisements on television which are currently very popular with the public. This research is considered important because language is an important object in product marketing. In addition, this research can help expand our knowledge about speech acts in advertising. Here the researcher uses a qualitative descriptive method with pragmatic strategies and advertising analysis which applies a lot of advertising language to Indomie instant noodle products. Researchers obtained this data by observing, listening and recording the content in the advertisement for immediate analysis. The results examined by researchers are about how important it is to use locutionary, illocutionary and perlocutionary speech acts in the world of advertising to express the aims and objectives of making the advertisement.
Co-Authors ., Katimin Abdul Rasyid Alfitrah, Nur Aulia Andini Dwi Jayani Andini, Andini Arrasyid, Khainur Azzahara, Aisyah Lutiza Efendi, Alhusna Ekowati, Endang Hajijah, Humairah Hasibuan, Anisah Ismail Lesmana, Cindy Satika Mahendra, Ramadhan Masdiana Medvi, Alya Muary, Rholand Muharrani, Wan Kesturi Anisa Pratiwi Pratiwi Sembayang, Farruddin Sukiman Sukiman Tamasyiah, Tamasyiah Wahyudi Pohan, Diki Yasmin, Nabila Zalukhu, Devrichan Syahputra Zalukhu