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All Journal Jurnal Manajemen Pendidikan Jurnal Dinamika Ekonomi dan Bisnis Jurnal Riset Ilmu Ekonomi dan Bisnis
Safitri, Anjar
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Economics, Econometrics & Finance Education Social Sciences

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MANAJEMEN EVALUASI PENDIDIKAN BERBASIS TEKNOLOGI UNTUK MENINGKATKAN PRESTASI DAN MOTIVASI BELAJAR MAHASISWA Safitri, Anjar; Indrawiani, Tri Oktianti; Widiyarti, Adela Octav; Qausarin, Faizan Nurunti; Riansyah, Gilang
Jurnal Manajemen Pendidikan Vol. 8 No. 2 (2023): JURNAL MANAJEMEN PENDIDIKAN
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v8i2.21

Abstract

Education is a determinant of the progress of the nation, creating quality future generations of the nation. Quality education can be created when learning is of good quality and in accordance with the needs of students and environmental conditions, including in the learning evaluation section. Evaluation of learning at this time still rarely uses a descriptive feedback model with technological collaboration. This can be seen from the low student scores and learning motivation. The purpose of this study is to improve the management of learning evaluation in the hope of increasing learning motivation and student achievement. This research model is a classroom action research model which is divided into several cycles, with research subjects being morning management students class of 2022. Based on the results of the research it shows that after cycle 2, descriptive evaluation management with integrated technology can increase student motivation and learning achievement.
Pengaruh Mediasi Sikap terhadap Niat Beli Halal: Studi tentang Halal Kesadaran, Pengetahuan, dan Religiusitas Gredenggo, Alfina Fauziah; Farisi, Herdian; Safitri, Anjar
Jurnal Riset Ilmu Ekonomi dan Bisnis Volume 4, No. 2, Desember 2024, Jurnal Riset Ilmu Ekonomi dan Bisnis (JRIEB)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrieb.v4i2.5450

Abstract

Abstrak. Penelitian ini menggunakan sikap terhadap halal sebagai variabel mediasi untuk menguji bagaimana religiusitas, kesadaran halal, dan pengetahuan halal memengaruhi Minat Generasi Z yang ingin membeli produk halal. Pengambilan sampel secara purposive digunakan memilih 100 responden untuk pendekatan penelitian kuantitatif. Kuesioner berbasis Likert digunakan untuk mengumpulkan data, dan pendekatan SEM-PLS digunakan untuk analisis. Temuan penelitian menunjukkan bahwa sikap terhadap halal berfungsi sebagai mediator yang kuat antara niat pembelian dan kesadaran halal. Di sisi lain, niat untuk membeli barang halal tidak dipengaruhi secara signifikan oleh pengetahuan halal atau agama, secara langsung maupun tidak langsung, melalui sikap terhadap halal. Elemen utama yang memengaruhi sikap dan niat konsumen Generasi Z untuk membeli barang halal, khususnya di situs e-commerce seperti Shopee, adalah kesadaran halal. Temuan penelitian ini mendukung pengembangan taktik pemasaran halal, seperti penggunaan duta merek, media sosial, dan bahasa daerah dalam iklan produk. Temuan ini memberikan produsen makanan halal, seperti Nongshim Korea, informasi penting tentang cara meningkatkan daya tarik konsumen dan minat beli dengan memanfaatkan strategi pemasaran yang lebih fokus dan sesuai. Abstract. This study uses attitude towards halal as a mediating variable to test how religiosity, halal awareness, and halal knowledge affect Generation Z's interest in purchasing halal products. Purposive sampling was used to select 100 respondents for the quantitative research approach. A Likert-based questionnaire was used to collect data, and SEM-PLS approach was used for analysis. The findings show that attitude towards halal serves as a strong mediator between purchase intention and halal awareness. On the other hand, intention to purchase halal goods is not significantly influenced by halal or religious knowledge, either directly or indirectly, through attitude towards halal. The main element that influences Generation Z consumers' attitudes and intention to purchase halal goods, particularly on e-commerce sites such as Shopee, is halal awareness. The findings of this study support the development of halal marketing tactics, such as the use of brand ambassadors, social media, and local language in product advertisements. The findings provide important information for halal food manufacturers, such as Nongshim Korea, on how to increase consumer appeal and purchase intention by using more focused and appropriate marketing strategies.
Pengaruh Kualitas Pelayanan Jasa Driver GrabFood Terhadap Kepuasan Pelanggan (Studi Di Kabupaten Banyumas) Afrianingsih, Fera; Farisi, Herdian; Safitri, Anjar
Jurnal Dinamika Ekonomi dan Bisnis Vol 21, No 2 (2024)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jdeb.v21i2.7128

Abstract

Technology and information use results in new habit in all aspects of life. The changing lifestyle in community today indicates a shift to modern one by utilizing technology. This requires business actors to change how they run their business to get advantage and to be competitive in marketplace. PT Grab Technology Indonesia is one of corporations following technology development today. One of its features, GrabFood, facilitates food order as it can be done anytime and anywhere through mobile service provided. This research aims to analyze the effect of service quality dimension provided by GrabFood driver on customer satisfaction in Banyumas Regency. The variable tested includes five dimensions of SERVQUAL: tangible, reliability, responsiveness, assurance, and empathy. Data were collected through distributing questionnaire to 100 respondents constituting the users of GrabFood service in Banyumas Regency. Data analysis was carried out using validity, reliability and multiple linear regression tests. The result of research shows that reliability, responsiveness, and assurance have significant effect on customer satisfaction, while tangible and empathy do not have significant effect. Simultaneously, service quality evidently affects customer satisfaction
MANAJEMEN EVALUASI PENDIDIKAN BERBASIS TEKNOLOGI UNTUK MENINGKATKAN PRESTASI DAN MOTIVASI BELAJAR MAHASISWA Safitri, Anjar; Indrawiani, Tri Oktianti; Widiyarti, Adela Octav; Qausarin, Faizan Nurunti; Riansyah, Gilang
Jurnal Manajemen Pendidikan Vol. 8 No. 2 (2023): JURNAL MANAJEMEN PENDIDIKAN
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v8i2.21

Abstract

Education is a determinant of the progress of the nation, creating quality future generations of the nation. Quality education can be created when learning is of good quality and in accordance with the needs of students and environmental conditions, including in the learning evaluation section. Evaluation of learning at this time still rarely uses a descriptive feedback model with technological collaboration. This can be seen from the low student scores and learning motivation. The purpose of this study is to improve the management of learning evaluation in the hope of increasing learning motivation and student achievement. This research model is a classroom action research model which is divided into several cycles, with research subjects being morning management students class of 2022. Based on the results of the research it shows that after cycle 2, descriptive evaluation management with integrated technology can increase student motivation and learning achievement.
Co-Authors Afrianingsih, Fera Gredenggo, Alfina Fauziah Herdian Farisi Indrawiani, Tri Oktianti Qausarin, Faizan Nurunti Riansyah, Gilang Widiyarti, Adela Octav