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All Journal JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) LANCAH Jurnal Inovasi dan Tren
Juniarty, Mira
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Strategi Pengembangan Produk Untuk Meningkatkan Pendapatan UMKM Lasehan La Bagus Juniarty, Mira; Nuraulia; Khairunnisa; Dillah, Ubai
LANCAH: Jurnal Inovasi dan Tren Vol. 2 No. 1 (2024): Mei
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ljit.v2i1.2107

Abstract

Business development is the same as developing activities, developing products, sales, developing consumers, increasing profits, as well as developing product value, product benefits and product distribution. This research aims to analyze product development strategies to increase the income of MSMEs in Lasehan La Bagus. Data collection methods use interviews and observation. The key informants in this research were employees of MSME Lasehan La Bagus. This research uses qualitative analysis techniques. The survey results revealed that the product development strategy carried out by MSME Brownies Ayu Wulandari was to add or expand new product lines and also complementary product lines. Apart from that, external factors also play a role in encouraging the development of more effective products to increase MSME income
PENGARUH KEMAMPUAN KERJA DAN MOTIVASI KERJA TERHADAP KEPUASAN KERJA PEGAWAI PADA DINAS PEKERJAAN UMUM DAN PENATAAN RUANG KABUPATEN BIMA Juniarty, Mira; Jaenab; Mawar Hidayati
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 12 No 2 (2024): Volume 12 Nomor 2 Tahun 2024
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v12i2.8857

Abstract

This research aims to determine the influence of work ability and work motivation on job satisfaction at the Bima Regency Public Works and Spatial Planning Service. The research instrument used in this research was a Likert scale questionnaire. The population used in this research were all employees at the Public Works and Spatial Planning Department of Bima Regency, totaling 167 respondents, consisting of 122 employees with civil servant status and 45 honorary staff so that the sample for this study was 122 employees with civil servant status at the Public Works Department. and Bima Regency Spatial Planning. The sampling technique was carried out using the purposive sampling method. The data in this research were collected by means of observation, interviews, questionnaires and literature study, then the data obtained were analyzed using validity tests, reliability tests, classical assumption tests, multiple linear regression, multiple correlation coefficients, determination tests, t tests and f tests with SPSS version 26 assistance. The research results show thatwork ability and work motivation have a significant effect on job satisfaction at the Public Works and Spatial Planning Department of Bima Regency.
Co-Authors Jaenab Khairunnisa Mawar Hidayati Nuraulia Ubai Dillah