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All Journal JURNAL EKONOMI, BISNIS DAN TERAPAN (JESIT) IECON: International Economics and Business Conference Brilliant International Journal of Management and Tourism
Uli Urbanus Bubun
Unknown Affiliation
Economics, Econometrics & Finance

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Pengaruh Penggunaan Media Sosial Instagram Terhadap Keputusan Pembelian Kaum Millenial Di Restoran Gokana Ramen & Teppan Mall Ratu Indah Makassar Hany; Daniel Lallo Pakiding; Uli Urbanus Bubun; Westerini Lusdani
Jurnal Ekonomi, Bisnis dan Terapan (JESIT) Vol. 3 No. 2 (2022): Jurnal Ekonomi, Bisnis dan Terapan (JESIT)
Publisher : UKI Toraja Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (309.394 KB) | DOI: 10.47178/15v9se94

Abstract

Social media is an internet platform where it is possible for individuals to share directly and communicate continuously with their community. The use of social media has become part of the experience of growing up for teenagers to seek entertainment and the latest information. The purpose of this study is to analyze and examine the effect of using Instagram social media on millennial purchasing decisions at Gokana Ramen Restaurant & Teppan Mall Ratu Indah Makassar. The data collection technique was carried out with a quantitative approach with a sample size of 100 respondents. The data analysis method in this study used descriptive data analysis, simple linear regression analysis and hypothesis testing. The results of this study indicate that the use of Instagram social media has a significant and positive effect on millennial purchasing decisions at Gokana Ramen Restaurant & Teppan Mall Ratu Indah Makassar.
The Influence of Knowledge Management on Human Resource Development of Culinary SMEs in Makassar Ferdinandus Sampe; Nataniel Papalangi; Uli Urbanus Bubun; Abner Tahendrika; Wihalminus Sombolayuk
IECON: International Economics and Business Conference Vol. 3 No. 1 (2025): International Conference on Economics and Business (IECON-3)
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/4jfns529

Abstract

This study aims to investigate the influence of knowledge management practices on the human resources development within culinary Small and Medium Enterprises (SMEs) in Makassar, providing empirical insights into how the strategic acquisition, sharing, and application of knowledge can foster enhanced employee capabilities and organizational resilience. This research explores the specific mechanisms through which knowledge management initiatives, such as formal training programs, informal learning networks, and technological platforms, contribute to the upskilling and reskilling of the workforce in this dynamic sector. Using organizational learning approach, knowledge management and human resource development indicators were developed.  Data from this study obtained from questionnaires distributed directly to owner or manager of culinary SMEs in Makassar. Multiple regression was applied to analyze the data. The finding of this research show that knowledge management consists of knowledge development, knowledge sharing/distribution and utilization of knowledge were simultaneously have positive significant influence the development of human resources. The results offer practical insights, including policy recommendations for improving human resource development in culinary SMEs.
The Influence of Work-Life Balance on the Work Motivation of Millennial Employees in Makassar City Daniel Lallo Pakiding; Brilliant Halim; Uli Urbanus Bubun
Brilliant International Journal Of Management And Tourism Vol. 6 No. 1 (2026): Brilliant International Journal Of Management And Tourism
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v6i1.6675

Abstract

This study aims to analyze the influence of work-life balance on the work motivation of millennial employees in Makassar City. Work-life balance is an important factor that can affect employee well-being and motivation, especially for the millennial generation who have different expectations in the world of work. The research method used is quantitative with an associative approach, involving 100 millennial employee respondents who work in various companies in Makassar City. Data were collected through questionnaires and analyzed using simple linear regression. The results show that work-life balance has a positive and significant influence on the work motivation of millennial employees. Employees who have a balance between work and their personal lives tend to be more motivated and productive. In addition, a supportive work environment and flexible work policies contribute to improving employee engagement and job satisfaction. Therefore, companies in Makassar City are advised to implement policies that support work-life balance to improve employee motivation and well-being, as well as to enhance organizational performance and sustainability in the long term.
Co-Authors Abner Tahendrika Brilliant Halim Daniel L. Pakiding Ferdinandus Sampe Hany Nataniel Papalangi Westerini Lusdani Wihalminus Sombolayuk