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All Journal Prima Ekonomika : Jurnal Ekonomi dan Bisnis Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Ilmu Ekonomi, Manajemen dan Bisnis
Ratna Ningrum, Natalia
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Kompensasi, Disiplin Kerja dan Kepuasan Kerja terhadap Kinerja Karyawan Rajaklana Resto dan SPA Hanum Indriati, Inayat; Ratna Ningrum, Natalia; Endra Saputra, Koko
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 6 No. 3 (2023): November 2023
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v6i3.2973

Abstract

This research aims to determine the effect of compensation, work discipline and job satisfaction on the performance of Rajaklana Resto and Spa employees. The research was carried out from October 2022 to March 2023. This research is quantitative research with a total of 65 respondents and the sampling technique used saturated sampling technique. Data collection was carried out by interviews and questionnaires. The analysis technique uses multiple linear regression analysis with the help of SPSS 22.0 for Windows. The results of this research show that all variables have a positive and significant influence on employee performance. Compensation, work discipline and job satisfaction simultaneously have a significant effect on performance as evidenced by the F test results which have a value of 0.598. Compensation, work discipline and job satisfaction on performance amounted to 59.8%, and the remaining 40.2% was influenced by other variables outside this research.
Employee Performance of PT Mensa Bina Sukses Yogyakarta Branch Dyah Herdiany, Hapsari; Ratna Ningrum, Natalia; Natia Afriany, Arista; Nurika Septiani, Vivi
Jurnal Ilmu Ekonomi, Manajemen dan Bisnis Vol. 4 No. 1 (2026): JANUARI
Publisher : P3M Universitas Aisyiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30787/jiembi.v4i1.2397

Abstract

Penelitian ini bertujuan untuk menganalisis dan menguji secara empiris pengaruh lingkungan kerja, beban kerja, dan motivasi kerja terhadap kinerja karyawan pada PT Mensa Bina Sukses Cabang Yogyakarta. Penelitian ini dilatarbelakangi oleh adanya fenomena permasalahan kinerja karyawan yang terjadi di perusahaan tersebut. Metode penelitian yang digunakan adalah kuantitatif dengan teknik sampel jenuh, sehingga seluruh populasi yang berjumlah 67 karyawan dijadikan sebagai responden penelitian. Teknik pengumpulan data dilakukan melalui penyebaran kuesioner kepada seluruh karyawan. Analisis data menggunakan regresi linier berganda dengan bantuan perangkat lunak SPSS, yang didukung oleh uji validitas, uji reliabilitas, uji t, uji F, dan uji koefisien determinasi. Hasil penelitian menunjukkan bahwa lingkungan kerja dan motivasi kerja berpengaruh positif dan signifikan terhadap kinerja karyawan, sedangkan beban kerja berpengaruh negatif dan signifikan terhadap kinerja karyawan. Secara simultan, lingkungan kerja, beban kerja, dan motivasi kerja berpengaruh signifikan terhadap kinerja karyawan dengan kontribusi sebesar 64 persen, sementara 36 persen lainnya dipengaruhi oleh faktor lain di luar model penelitian. Temuan ini menegaskan bahwa pengelolaan lingkungan kerja yang kondusif, pembagian beban kerja yang proporsional, serta peningkatan motivasi kerja merupakan faktor penting dalam meningkatkan kinerja karyawan.
PENGARUH FEAR OF MISSING OUT, ELECTRONIC WORD OF MOUTH, DAN BRAND IMAGE TERHADAP IMPULSIVE BUYING PRODUK SKINCARE Putri, Anggun Anggita Kinasih Sunowo; Hanum Indriati , Inayat; Ratna Ningrum, Natalia
PRIMA EKONOMIKA Vol. 17 No. 1 (2026): Jurnal Prima Ekonomika
Publisher : STIE "YKP" YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37330/prima.v17i1.378

Abstract

This study aims to examine the impact of Fear of Missing Out (FOMO), brand perception, and electronic word of mouth (eWOM) on impulse buying behavior among skincare product consumers. This phenomenon is becoming increasingly important as digital trends and virality of content on social media influence impulse buying decisions. This study employed a quantitative methodology using an online survey instrument administered to 130 participants who had acquired skincare products. The data were evaluated using SmartPLS 3.0. The results of the analysis revealed that brand perception and eWOM had a positive and significant influence on impulse buying, while FOMO showed no significant impact. Favorable brand perception stimulated consumer trust in the quality and safety of the product, thereby encouraging impulsive acquisition. Simultaneously, positive testimonials disseminated on social media (eWOM) were found to be a strong catalyst in inciting impulse buying decisions. These results reinforce the need for skincare companies to cultivate a strong brand image and strategically leverage eWOM to increase customer loyalty and purchase intention. This study pragmatically contributes to the formulation of more effective digital marketing strategies in promoting impulse buying, as well as addressing the research gap on the influence of FOMO, brand perception, and eWOM in the Indonesian skincare sector.
Co-Authors Dyah Herdiany, Hapsari Endra Saputra, Koko Hanum Indriati , Inayat Hanum Indriati, Inayat Natia Afriany, Arista Nurika Septiani, Vivi Putri, Anggun Anggita Kinasih Sunowo