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All Journal Bisman (Bisnis dan Manajemen): The Journal of Business and Management
Purbo Widodo, Agus
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Influence of Communication Technology and Internal Market Orientation on Entrepreneurial Marketing Bagus D, I Made; Asj’ari, Fachrudy; Pramudito, Bagus; Yudha Alam, Wira; Purbo Widodo, Agus
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 1 (2024): Februari 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v7i1.3131

Abstract

This examination was directed fully intent on noting the impact of correspondence innovation on inner market direction and enterprising promoting as well as the impact of inward market direction and pioneering showcasing on correspondence innovation at Artomoro store Surabaya. The philosophy of this exploration is illustrative quantitative utilizing speculation testing. This study involves 110 respondents as an example and utilizations the Nonprobability Sampling strategy. The example comprises of customers Artomoro store Surabaya then the information is taken utilizing a poll. The experimental outcomes got that correspondence innovation essentially affects interior market direction with a sig esteem. 0.000. Correspondence innovation and inward market direction fundamentally affect enterprising showcasing with a sig esteem. 0.000 and 0.001 . separately.
Co-Authors Asj’ari, Fachrudy Bagus D, I Made Pramudito, Bagus Yudha Alam, Wira