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All Journal Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Ilmiah Manajemen dan Kewirausahaan
Hidayatullah, Syarifudin
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Kualitas Pelayanan, Kualitas Produk dan Harga terhadap Loyalitas Konsumen melalui Kepuasan Konsumen sebagai Variabel Intervening (Studi Kasus UMKM pada Soto Ayam Haji Karim) : (Studi Kasus UMKM pada Soto Ayam Haji Karim) Purnomo, Nanto; Hidayatullah, Syarifudin
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 2 (2024): Juli 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v7i2.3204

Abstract

This study aims to determine whether Service Quality, Product Quality, and Price affect consumer loyalty through consumer satisfaction as an intervening variable in Soto Ayam Haji Karim MSMEs and analyze the most dominant factors in influencing consumer loyalty and consumer satisfaction in the Soto Ayam Haji Karim Business. This study uses quantitative research methods with the population in this study being customers of Usaha Soto Ayam Haji Karim. The sample was taken as many as 100 respondents using the Non-Probability Sampling technique with a Purposive sampling approach, which is a sampling technique based on criteria, namely with the criteria of having bought Hajj Karim chicken disoto food 2 times. Data collection method using questionnaires or questionnaires. Data analysis techniques using SEM-PLS are processed with SmartPLS tool version 4.0. From the results of the study, it was found that Service Quality has a negative and significant effect on consumer loyalty, Product quality does not affect consumer loyalty, and price affects consumer loyalty, while Service Quality affects consumer loyalty through consumer satisfaction, Product quality does not affect consumer loyalty through consumer satisfaction, price does not affect consumer loyalty through consumer satisfaction. In the mediation test, it was found that the quality of service to consumer loyalty through customer satisfaction is called partial mediation, while the quality of service is called full mediation, and the price is called no mediation.
ANALISIS BUDAYA ORGANISASI DAN MOTIVASI KARYAWAN TERHADAP KEPUASAN KERJA PADA PT KARYA MASYARAKAT MANDIRI Hidayatullah, Syarifudin; Fatimah, Rina; Munadiyan, Aza El
JURNAL ILMIAH MANAJEMEN DAN KEWIRAUSAHAAN Vol. 4 No. 1 (2024): Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Sekolah Tinggi Ilmu Manajemen (STIM) Budi Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71277/qfv1nt41

Abstract

Penelitian ini bertujuan menganalisis budaya organisasi, motivasi karyawan, dan kepuasan kerja di PT Karya Masyarakat Mandiri. Data dikumpulkan melalui serangkaian wawancara dengan HRD, staff, dan karyawan. Budaya organisasi perusahaan mementingkan nilai-nilai jujur, disiplin, kerja keras, kerja cerdas, ikhlas, dan bertanggung jawab. Nilai-nilai ini tercermin dalam interaksi dan kolaborasi baik antar karyawan serta dukungan dari manajemen. Faktor-faktor motivasi seperti gaji yang cukup, kesempatan pengembangan pribadi, dan pencapaian karir juga mempengaruhi tingkat kepuasan kerja. Meskipun kebanyakan informan merasa puas dengan lingkungan kerja islami dan fasilitas memadai, beberapa aspek, seperti kedisiplinan dan kebijakan perusahaan, perlu ditingkatkan. Oleh karena itu, diberikan saran untuk meningkatkan disiplin, memperkuat kerjasama tim, dan memberikan kesempatan pengembangan keterampilan serta karir bagi karyawan. Dengan demikian, PT Karya Masyarakat Mandiri diharapkan dapat terus meningkatkan budaya organisasi dan menciptakan lingkungan kerja yang memotivasi dan memuaskan seluruh anggotanya.
Co-Authors Fatimah, Rina Munadiyan, Aza El Purnomo, Nanto