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Journal : OPINI: Journal of Communication and Social Science

COLLABORATIVE GOVERNANCE IN THE REVITALIZATION OF CADIKA PARK TO REALIZE PUBLIC OPEN SPACE IN MEDAN CITY Nuraisyah, Fitri; Saraan, Muhammad Imanuddin Kandias
OPINI: Journal of Communication and Social Science Vol. 2 No. 1 (2025): OPINI: Journal of Communication and Social Science
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/apax1w80

Abstract

This study aims to describe the implementation of Collaborative Governance in the revitalization of Cadika Park to realize public open space in Medan City. The revitalization of Cadika Park is a strategic effort that involves collaboration between the government, the private sector, and the community to enhance the quality of public open space that serves as a venue for social interaction and recreation. According to the data, this revitalization is funded through the Corporate Social Responsibility (CSR) of PT Tor Ganda, with a total budget of IDR 22.6 billion. This research refers to three indicators of successful Collaborative Governance according to Emerson, Nabatchi, and Balogh (2012), namely: collaboration dynamics, collaborative actions, and impact and adaptation. The results indicate that the collaboration between the Youth and Sports Office, Bappeda, and PT Tor Ganda has been effective, although challenges remain in terms of oversight and community participation. Community involvement in maintaining and caring for the upgraded facilities is key to the success of this revitalization. The method used in this research is descriptive with a qualitative approach, which describes the situation, conditions, and collaborative processes involving various stakeholders. The findings show that although the revitalization of Cadika Park has had positive impacts, such as an increase in visitor numbers and environmental quality, challenges regarding community awareness and compliance with regulations still need to be addressed to ensure the sustainability of the park as a beneficial public open space.
ANALYSIS OF THE IMPLEMENTATION OF GREEN TRANSPORTATION TO REALIZE A GREEN AND SUSTAINABLE CITY (STUDY ON THE RAPID TRANSIT BUS TRANSPORTATION MODE IN MEDAN CITY) Lubis, Annisa Aulia; Saraan, Muhammad Imanuddin Kandias
OPINI: Journal of Communication and Social Science Vol. 2 No. 1 (2025): OPINI: Journal of Communication and Social Science
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/xpv69c44

Abstract

The increase in the number of motor vehicles in Medan City has led to traffic congestion and higher carbon emissions, contributing to worsening air pollution. According to data from the Medan Environmental Agency, carbon emissions from the transportation sector increased from 1,575 tons in 2020 to 2,154 tons in 2022. In addition, data from Kumparan Tech (2019) showed that Medan recorded an Air Quality Index (AQI) score of 78, placing it among the five cities with the highest levels of air pollution in Indonesia. To address this issue, the Medan City Government implemented green transportation through an electric-based Bus Rapid Transit (BRT) system as part of its sustainable development efforts. However, its implementation has not been optimal due to limited bus stop facilities, insufficient fleets and infrastructure, a decline in passenger numbers caused by the digital payment system, and a lack of coordination among stakeholders. This research employed a descriptive method with a qualitative approach. Data were collected through interviews, observation, and documentation. The theory used in this study is Litman’s (2015) green transportation theory, which includes the indicators of safety, environmental impact, comfort, and land use. The findings indicate that the implementation of green transportation through the Bus Rapid Transit system in Medan City has not been optimal, as facilities do not yet meet green transportation standards, public outreach remains limited, and there is no full coordination among stakeholders. This study recommends strengthening regulations, enhancing coordination among stakeholders, and improving service quality as strategic efforts to support the vision of Medan City as a green and sustainable city.
IMPLEMENTATION OF SMALL, MICRO, AND MEDIUM ENTERPRISE (MSME) DEVELOPMENT PROGRAM IN CORPORATE SOCIAL RESPONSIBILITY (CSR) AT PT. PERKEBUNAN NUSANTARA IV REGIONAL 1 MEDAN Fauziah, Fathin; Saraan, Muhammad Imanuddin Kandias
OPINI: Journal of Communication and Social Science Vol. 2 No. 2 (2025): OPINI: Journal of Communication and Social Science
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/vyz5bv29

Abstract

This research analyzes the implementation of the Small Micro and Medium Enterprises (MSMEs) Development Program in the Corporate Social Responsibility (CSR) of PT Perkebunan Nusantara IV (PTPN IV) Regional 1 Medan. Using descriptive qualitative method, this research examines the effectiveness of the program through Matland's theory of implementation model, which is measured by four main indicators: policy accuracy, implementation, target, and environment. The research informants were selected by purposive sampling, including the Assistant of CSR MSME Funding, the Assistant of the CSR Sub-Division, the CSR Sub-Division Staff, and MSME actors. Data were collected through interviews, observation, and documentation. The results showed that the accuracy of PTPN IV's policy was considered strong, aligned with MSME issues and the company's mandate. In terms of implementation accuracy, the transfer of loan management to BRI is very effective, but the training program is still constrained by short duration and lack of assistance. In the aspect of target accuracy, the program succeeded in reaching MSMEs around the operational area, although challenges were found in the internal readiness of MSMEs to be intervened. The transfer of loans to BRI is an appropriate policy reform. Finally, in terms of environmental accuracy, PTPN IV utilizes authority and effective networking, but there is input for grouping training based on business type. In summary, the implementation of PTPN IV's CSR MSME program shows commitment and adaptation. However, its effectiveness can be optimized through reviewing the internal readiness of MSMEs and adjusting training and mentoring methods