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All Journal JOURNAL OF SCIENCE AND SOCIAL RESEARCH Jurnal Ekonomika Dan Bisnis Jurnal Pemberdayaan: Publikasi Hasil Pengabdian kepada Masyarakat (JPM ITTC )
Zulstra, Jumadil Dwi
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Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

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Sosialisasi Penerapan Pemasaran Digital Pada Cafe Uni Zulstra, Jumadil Dwi; Dianti, Muthia Rahma; Dianti, Hamidah Rahim
Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2023): Juli - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpmittc.v2i2.1043

Abstract

Community Service is a form of the Tridharma of Higher Education. This program is proposed to carry out activities that are socialized to cafe partners in the city of Padang. This community service is made with the aim of increasing the knowledge and skills of Cafe Owners in maximizing digital marketing that is more effective and efficient. The service method used is in the form of socialization. The training stages are divided into 4 (four) stages, namely the preparation stage, the implementation stage, the program evaluation stage, and the reporting stage. The benefits of this PKM program were felt by partners who were initially ignorant of technology, and after socializing the partners' knowledge increased about the importance of digital marketing for business development.
Dampak Inovasi Produk, Strategi Harga, Dan Iklan Digital Terhadap Minat Beli Helm NHK di Kalangan Remaja Pengendara Motor Dianti , Muthia Rahma; Zulstra, Jumadil Dwi; Rahim, Hamidah
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 5 No. 4 (2025): Juli-Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v5i4.3300

Abstract

This study is motivated by a gap between NHK helmet product innovation and consumer expectations, a pricing strategy perceived as less competitive compared to rival brands, and digital advertising that has not effectively influenced consumer purchase intention. These issues highlight the need to evaluate the effectiveness of the marketing strategies implemented by the company. The purpose of this research is to analyze the influence of product innovation, pricing strategy, and digital advertising on consumer purchase intention toward NHK helmets. The study seeks to identify the most dominant factor affecting purchase decisions, providing a foundation for developing more effective marketing strategies. This research employs descriptive statistics and multiple linear regression analysis. Data were collected through questionnaires distributed to 100 respondents, specifically teenagers who use NHK helmets. The questionnaire was developed based on the indicators of the key variables: product innovation, pricing strategy, digital advertising, and purchase intention. This method was chosen to obtain primary data directly from respondents relevant to the research object. In addition, secondary data were sourced from company records, sales reports, and relevant literature to support the analysis. The results reveal that product innovation, pricing strategy, and digital advertising each have a significant effect on consumer purchase intention among teenage motorcycle users. Collectively, these variables contribute to shaping consumer interest in purchasing NHK helmets. The findings suggest that marketing strategies focusing on competitive pricing, improved product innovation, and targeted digital promotion through appropriate channels are more likely to enhance consumer interest and drive purchase behavior.  
DAMPAK LITERASI DIGITAL DAN DIGITAL MARKETING TERHADAP PELAKU UMKM DALAM PEMASARAN SYARI’AH Rahim, Hamidah; Dianti, Muthia Rahma; Zulstra, Jumadil Dwi
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 4 (2025): November 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i4.4898

Abstract

Abstract: This study aims to analyze the impact of digital literacy and digital marketing on MSME players in implementing sharia-based marketing practices within members of KSPPS BMT Parak Karakah Padang. The research employs a descriptive qualitative approach through in-depth interviews with five MSME actors across different business sectors. Data were analyzed using thematic analysis to identify key patterns and findings. The results indicate that digital literacy directly influences the ability of MSMEs to utilize digital platforms effectively, enhance promotional quality, and expand market reach. Digital marketing improves visibility and consumer trust, yet requires adherence to sharia marketing principles such as honesty, transparency, and avoiding excessive or misleading promotion. The study concludes that the integration of digital literacy and sharia-compliant digital marketing practices can enhance MSME competitiveness while maintaining ethical and value-based business conduct. Keyword: Digital literacy; digital marketing; sharia marketing; SMEs, BMT. Abstrak: Penelitian ini bertujuan untuk menganalisis dampak literasi digital dan digital marketing terhadap pelaku UMKM dalam penerapan pemasaran syariah pada anggota KSPPS BMT Parak Karakah Kota Padang. Penelitian menggunakan pendekatan kualitatif deskriptif melalui wawancara mendalam dengan lima pelaku UMKM dari berbagai sektor. Data dianalisis menggunakan teknik analisis tematik untuk mengidentifikasi pola dan temuan utama. Hasil penelitian menunjukkan bahwa literasi digital berpengaruh langsung terhadap kemampuan pelaku UMKM dalam memanfaatkan media digital secara efektif, meningkatkan kualitas promosi, serta memperluas jangkauan pasar. Digital marketing terbukti mendukung peningkatan visibilitas dan kepercayaan konsumen, namun tetap menuntut kepatuhan terhadap prinsip-prinsip pemasaran syariah seperti kejujuran, transparansi, dan menghindari promosi berlebihan. Simpulan penelitian ini menegaskan bahwa integrasi literasi digital dan praktik pemasaran digital yang sesuai syariah dapat meningkatkan daya saing UMKM sekaligus menjaga nilai keberkahan usaha. Kata kunci: Literasi digital; digital marketing; pemasaran syariah; UMKM, BMT 
Co-Authors Dianti , Muthia Rahma Dianti, Hamidah Rahim Dianti, Muthia Rahma Rahim, Hamidah