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Rahim, Hamidah
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Religion Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Social Sciences Other

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ANALISIS PENGARUH PERSEPSI RESIKO, DAN KEPERCAYAAN TERHADAP MINAT TRANSAKSI PENGGUNAAN PAYTREN PADA PT. VERITRA SENTOSA INTERNASIONAL Rahim, Hamidah
Jurnal Ekobistek Vol 6, No 2 (2017): Jurnal Ekobistek UPI "YPTK" Padang Oktober 2017
Publisher : Universitas Putra Indonesia YPTK Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (584.276 KB)

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh persepsi resiko, dan kepercayaan terhadap minat bertransaksi dalam penggunaan aplikasi melalui persepsi kegunaan dan persepsi kemudahaan penggunaan PayTren. Metode penelitian yang digunakan adalah desain kausal yang bertujuan untuk menjelaskan hubungan sebab akibat dalam menganalisis hubungan atau pengaruh antara variabel faktor ?faktor yang mempengaruhi minat bertransaksi aplikasi PayTren. Teknik pengambilan sampel yakni dengan teknik purposive sampling. Pengambilan sampel kuisioner sebanyak 200 sampel disebar kepada responden, yaitu pengguna aplikasi PayTren. Metode analisis data yang digunakan adalah Stuctural Equation Modeling (SEM) pada program AMOS untuk menguji hubungan antar variabel. Pada hasil penelitian ini, persepsi resiko berpengaruh signifikan dengan kepercayaan sebesar -0,464 yang artinya jika persepsi resiko dari pengguna meningkat satu satuan, maka nilai kepercayaan akan menurun senilai 0,464. Hal ini menunjukkan pengaruh yang cukup kuat antar dua variabel ini. Kepercayaan juga berpengaruh signifikan terhadap persepsi kegunaan dan persepsi kemudahan penggunaan yang akhirnya juga mempengaruhi secara signifikan terhadap minat bertransaksi. Namun Persepsi resiko tidak berpengaruh secara signifikan terhadap persepsi kegunaan dan persepsi kemudahan penggunaan pada aplikasi PayTren.Kata kunci : e-commerce, persepsi resiko, kepercayaan, persepsi kegunaan, persepsi kemudahaan penggunaan , minat bertransaksi.
Pengaruh E-Trust Dan E-Satisfaction Terhadap Minat Pembelian Ulang Konsumen Shopee Dianti, Muthia Rahma; Rahim, Hamidah; Zulstra, Jum’adil Dwi; Rizalina, Rizalina
Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya Vol 3 No 1 (2024): Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya - JPPISB
Publisher : LPPM Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jppisb.v2i1.700

Abstract

Industrial revolution 4.0, the introduction of the internet, and smartphones have proven to be stimulants in changing online consumer behavior in the digital era. Demand for products through buying and selling online is increasing. This study aims to see (1) the effect of e-trust on the repurchase intention of Shopee consumers. (2) the effect of e-satisfaction on the repurchase intention of Shopee consumers. The questionnaire was developed for 123 Shopee consumers who had shopped at least once and registered on Shopee user accounts. Quantitative research methods used survey methods and analyzed using multiple regression analysis. The results of this study indicate that (1) E-trust had a significant effect on the repurchase intention of Shopee consumers. (2) e-satisfaction had a significant effect on the repurchase intention of Shopee consumers. Consumer e-trust and e-satisfaction are very important factors as determinants in retaining customers.
Pengaruh Kompetensi Dan Lingkungan Kerja Terhadap Kinerja Pegawai Pada Puskesmas Sialang Susanti, Elva; Masrizal, Masrizal; Rahim, Hamidah
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 1 No. 2 (2022): Juli - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

Performance is the level of individual success as a whole in a certain period when carrying out tasks, such as work standards, targets, or predetermined goals and criteria that have been mutually agreed upon. The purpose of this study was to determine the effect of competence and work environment on employee performance at the Sialang Lima Puluh Kota Health Center. This research consists of two independent variables (competence and work environment), and one dependent variable (employee performance). The data collection in this study used a questionnaire filled out by respondents, namely Sialang Health Center employees as many as 51 people. Data analysis used in this study was in the form of SPSS version 22 software. The results obtained based on SPSS data processing showed that there was a partially significant positive effect between competence on employee performance and a negative effect that was not significant between work environment on employee performance, and there was significant positive effect simultaneously between competence and work environment on employee performance at the Sialang Lima Puluh Kota health center.
Dampak Inovasi Produk, Strategi Harga, Dan Iklan Digital Terhadap Minat Beli Helm NHK di Kalangan Remaja Pengendara Motor Dianti , Muthia Rahma; Zulstra, Jumadil Dwi; Rahim, Hamidah
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 5 No. 4 (2025): Juli-Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v5i4.3300

Abstract

This study is motivated by a gap between NHK helmet product innovation and consumer expectations, a pricing strategy perceived as less competitive compared to rival brands, and digital advertising that has not effectively influenced consumer purchase intention. These issues highlight the need to evaluate the effectiveness of the marketing strategies implemented by the company. The purpose of this research is to analyze the influence of product innovation, pricing strategy, and digital advertising on consumer purchase intention toward NHK helmets. The study seeks to identify the most dominant factor affecting purchase decisions, providing a foundation for developing more effective marketing strategies. This research employs descriptive statistics and multiple linear regression analysis. Data were collected through questionnaires distributed to 100 respondents, specifically teenagers who use NHK helmets. The questionnaire was developed based on the indicators of the key variables: product innovation, pricing strategy, digital advertising, and purchase intention. This method was chosen to obtain primary data directly from respondents relevant to the research object. In addition, secondary data were sourced from company records, sales reports, and relevant literature to support the analysis. The results reveal that product innovation, pricing strategy, and digital advertising each have a significant effect on consumer purchase intention among teenage motorcycle users. Collectively, these variables contribute to shaping consumer interest in purchasing NHK helmets. The findings suggest that marketing strategies focusing on competitive pricing, improved product innovation, and targeted digital promotion through appropriate channels are more likely to enhance consumer interest and drive purchase behavior.  
Keefektifan Program Kampus Mengajar Terhadap Peningkatan Literasi dan Numerasi Siswa Kelas VIII SMP Negeri 40 Padang Rahim, Hamidah; Suryani, Nidia
Indonesian Research Journal on Education Vol. 2 No. 1 (2022): irje 2022
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (493.019 KB) | DOI: 10.31004/irje.v2i1.280

Abstract

The Teaching Campus Program is one of the Independent Learning programs from the Ministry of Education and Culture by targets elementary schools in the 3T area and affected by the COVID-19 pandemic. This program presents students as part of strengthening learning focused on student literacy and numeracy. This study aims to test the effectiveness of the campus teaching program. It focused on research class VIII in 10 students as the experimental class. This research uses an experimental method and this type of research uses a pre-experimental design. Data collection techniques using tests and documentation. Data analysis uses the N-gain test to see whether this program is effective. Based on the analysis results from the calculation of the N-gain score test, it shows that the average value of the N-gain score for experimentation in Indonesian subjects is 79.1389 or 79%, Mathematics is 68.6505 or 69%, and Science is 71.9307. From the results, it can be concluded that the achievement of increasing student literacy has an effective impact, while student numeracy only has a moderately effective impact, which as a whole can be interpreted that the campus teaching program at Junior high school 40 Padang has a fairly effective level of effectiveness.
Pengaruh Penerapan Sistem Informasi Akuntansi, Kualitas Sumber Daya Manusia, dan Pemanfaatan E-Commerce terhadap Kinerja UMKM di Batung Taba Padang Susanti, Elva; Handayani, Sari; Rahim, Hamidah
Jurnal Pendidikan Tambusai Vol. 9 No. 2 (2025): Agustus
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v9i2.26687

Abstract

Tujuan dari penelitian ini agar dapat mengetahui bagaimana kinerja UMKM pengrajin di Batung Taba Kota Padang dipengaruhi oleh pemanfaatan e-commerce, kualitas SDM, dan penerapan sistem informasi akuntansi. Penelitian ini bersifat kuantitatif dengan populasi penelitian adalah 151 UMKM yang menjadi pengrajin di Batung Taba Kota Padang. Penelitian ini menggunakan teknik pengambilan sampel Non-Probability Sampling melalui Simple Random Sampling dengan menggunakan rumus slovin sejumlah 110 responden. Data yang digunakan dalam penelitian berasal dari kuisioner yang disebarkan secara langsung kepada responden. Hasil penelitian ini menggunakan analisis regresi berganda menggunakan program SPSS Versi 25 yang menunjukkan bahwa (X1) Penerapan sistem informasi akuntansi berpengaruh positif dan tidak signifikan terhadap kinerja UMKM, (X2) kualitas sumber daya manusia berpengaruh positif signifikan terhadap kinerja UMKM, (X3) Pemanfaatan e-commerce berpangaruh positif signifikan terhadap kinerja UMKM.
DAMPAK LITERASI DIGITAL DAN DIGITAL MARKETING TERHADAP PELAKU UMKM DALAM PEMASARAN SYARI’AH Rahim, Hamidah; Dianti, Muthia Rahma; Zulstra, Jumadil Dwi
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 4 (2025): November 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i4.4898

Abstract

Abstract: This study aims to analyze the impact of digital literacy and digital marketing on MSME players in implementing sharia-based marketing practices within members of KSPPS BMT Parak Karakah Padang. The research employs a descriptive qualitative approach through in-depth interviews with five MSME actors across different business sectors. Data were analyzed using thematic analysis to identify key patterns and findings. The results indicate that digital literacy directly influences the ability of MSMEs to utilize digital platforms effectively, enhance promotional quality, and expand market reach. Digital marketing improves visibility and consumer trust, yet requires adherence to sharia marketing principles such as honesty, transparency, and avoiding excessive or misleading promotion. The study concludes that the integration of digital literacy and sharia-compliant digital marketing practices can enhance MSME competitiveness while maintaining ethical and value-based business conduct. Keyword: Digital literacy; digital marketing; sharia marketing; SMEs, BMT. Abstrak: Penelitian ini bertujuan untuk menganalisis dampak literasi digital dan digital marketing terhadap pelaku UMKM dalam penerapan pemasaran syariah pada anggota KSPPS BMT Parak Karakah Kota Padang. Penelitian menggunakan pendekatan kualitatif deskriptif melalui wawancara mendalam dengan lima pelaku UMKM dari berbagai sektor. Data dianalisis menggunakan teknik analisis tematik untuk mengidentifikasi pola dan temuan utama. Hasil penelitian menunjukkan bahwa literasi digital berpengaruh langsung terhadap kemampuan pelaku UMKM dalam memanfaatkan media digital secara efektif, meningkatkan kualitas promosi, serta memperluas jangkauan pasar. Digital marketing terbukti mendukung peningkatan visibilitas dan kepercayaan konsumen, namun tetap menuntut kepatuhan terhadap prinsip-prinsip pemasaran syariah seperti kejujuran, transparansi, dan menghindari promosi berlebihan. Simpulan penelitian ini menegaskan bahwa integrasi literasi digital dan praktik pemasaran digital yang sesuai syariah dapat meningkatkan daya saing UMKM sekaligus menjaga nilai keberkahan usaha. Kata kunci: Literasi digital; digital marketing; pemasaran syariah; UMKM, BMT 
Co-Authors Dianti , Muthia Rahma Dianti, Muthia Rahma Elva susanti Rizalina, Rizalina Sari Handayani Suryani, Nidia Zulstra, Jumadil Dwi Zulstra, Jum’adil Dwi