Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Pemberdayaan: Publikasi Hasil Pengabdian kepada Masyarakat (JPM ITTC )
Damayanti, Affiva Lindi
Unknown Affiliation
Decision Sciences, Operations Research & Management Education Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Identifikasi Masalah Dan Potensi Desa Jarak Dalam Upaya Menjadikan Desa Jarak Sebagai Desa Wisata di Kabupaten Jombang Damayanti, Affiva Lindi; Rusdianto, R Yuniardi
Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2023): Juli - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpmittc.v2i2.1046

Abstract

Jarak Village is one of the villages in Wonosalam District, Jombang Regency. Jarak Village has the potential to become a Tourism Village because it has one of the aspects needed to become a Tourism Village namely the authenticity of its culture, customs, and natural tourism potentials. However, based on surveys and observations from researchers, Jarak Village still has problems or obstacles in developing it into a Tourism Village. Therefore, the purpose of this research is to plan strategies that can be applied to make the Jarak Village feasible to become a Tourism Village in Wonosalam District, Jombang Regency. In this study a qualitative descriptive method was used to get a complete picture of the village of the Distance. The data used is from primary and secondary data obtained through surveys, observations, interviews, documentation, as well as literature studies from previous related studies. The data that has been collected is processed and analyzed using a SWOT study to produce a strategic direction to develop the Distance Village into a Tourism Village. The results of this study are that there are several strategies and detailed descriptions that can be applied, namely in the form of competitive strategies, diversification strategies, overview strategies, and defensive strategies.
Pengaruh Persepsi Kemanfaatan, Kemudahan, Risiko, Dan Fitur Layanan Terhadap Minat Menggunakan Dompet Digital Shopeepay Sebagai Alat Pembayaran Di Aplikasi Shopee Damayanti, Affiva Lindi; Dwiridotjahjono, Jojok
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.4808

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh persepsi kemanfaatan (X1), persepsi kemudahan (X2), persepsi risiko (X3), dan fitur layanan (X4) terhadap minat menggunakan (Y) baik secara simultan maupun parsial. Jenis penelitian merupakan penelitian asosiatif dengan pendekatan kuantitatif. Populasi dalam penelitian ini merupakan pengguna ShopeePay yang berdomisili Surabaya. Jumlah sampel dalam penelitian ini adalah 155 responden. Teknik pengambilan sampel menggunakan teknik Non Probability Sampling dan teknik purposive sampling dengan menyebarkan kuesioner secara online melalui Google Form. Teknik analisis data menggunakan regresi linear berganda dengan bantuan program IBM SPPS Statistics 27. Hasil penelitian menunjukkan bahwa persepsi kemanfaatan, persepsi kemudahan, persepsi risiko, dan fitur layanan secara simultan berpengaruh positif signifikan terhadap minat menggunakan. Persepsi kemanfaatan (X1), persepsi kemudahan (X2), dan fitur layanan (X4) secara parsial berpengaruh positif signifikan terhadap minat menggunakan (Y). Sedangkan persepsi risiko (X3) secara parsial berpengaruh negatif signifikan terhadap minat menggunakan (Y).
Co-Authors Jojok Dwiridotjahjono R. Yuniardi Rusdianto