Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Dan Bisnis Ekonomi International Journal of Economics and Management Research
Yasmina Diani Hanafiah
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Analyzing The Impact Of Media Relation Strategy, Internal Organizational Relations, And Reward And Punishment Strategy On Company Performance Yasmina Diani Hanafiah; Visda Fitri Wahidah; Vallery Imanuel
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 1 No. 4 (2023): October : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v1i4.1735

Abstract

This study aims to investigate the impact of media relations strategy, internal organizational relations, and reward & punishment strategy on company performance. Employing a qualitative approach, the research utilizes in-depth interviews and document analysis as primary data collection techniques. A purposive sampling method is employed to select participants from various organizational levels within the target companies. Data analysis involves thematic coding and constant comparison to identify patterns and relationships among the variables. Preliminary findings suggest that an integrated approach to media relations, fostering positive internal organizational relationships, and implementing balanced reward & punishment systems positively influence company performance. The study contributes to the understanding of how strategic communication and organizational dynamics intersect to shape organizational outcomes.
The Influence of K-Pop Idol Brand Ambassadors, FOMO Phenomenon, and Consumer Loyalty on Purchase Intention: A Case Study of the Barenbliss × Hearts2Hearts Collaboration Yasmina Diani Hanafiah; Tanti Sugiharti; Ria Wulandari
International Journal of Economics and Management Research Vol. 4 No. 3 (2025): December : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i3.677

Abstract

This study aims to analyze the influence of Brand Ambassador, the Fear of Missing Out (FOMO) phenomenon, and Consumer Loyalty on Purchase Intention toward Barenbliss x Hearts2Hearts collaborative products. The research adopts a quantitative approach using a survey method to obtain primary data. A total of 100 respondents were selected through purposive sampling, consisting of users or potential users of Barenbliss cosmetic products as well as fans of Hearts2Hearts who are familiar with the collaboration. Data were collected through structured questionnaires designed to measure perceptions of the Brand Ambassador, the level of FOMO experienced by consumers, consumer loyalty, and their intention to purchase the products. The collected data were analyzed using multiple linear regression analysis supported by classical assumption tests, including normality, multicollinearity, and heteroscedasticity tests, with the assistance of SPSS version 29. The results of the analysis reveal that Brand Ambassador (X1), FOMO Phenomenon (X2), and Consumer Loyalty (X3) each have a positive and significant effect on Purchase Intention (Y), indicating that all partial hypotheses are accepted. This finding suggests that the presence of an influential brand ambassador, consumers’ fear of missing out on popular products, and strong loyalty toward the brand play important roles in shaping purchase intention. Furthermore, the simultaneous test results demonstrate that the three independent variables collectively have a positive and significant effect on Purchase Intention toward Barenbliss x Hearts2Hearts products. Therefore, the simultaneous hypothesis is also accepted, confirming that the integration of these factors effectively drives consumer purchase intention.
Co-Authors Tanti Sugiharti Vallery Imanuel Visda Fitri Wahidah