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Susanti, Pesi
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Influence of Job Insecurity, Job Stress and Salary Satisfaction on the Loyalty of Contract Employees in the Regional Government of Kepahiang Regency Susanti, Pesi; Pareke, Fahrudin Js.; Nasution, Nasution
The Manager Review Vol. 6 No. 1 (2024)
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/tmr.v6i1.33526

Abstract

Organizations need a loyalty increase plan to avoid negative impacts that can occur due to low HR loyalty. This research aims to determine the influence of job insecurity, job stress and salary satisfaction on the loyalty of contract employees in the Kepahiang district government. The research method used was a quantitative approach with multiple linear regression analysis techniques, involving 290 contract employees in the Kepahiang district regional government as participants. The results of the research show that job insecurity has a significant effect on contract employee loyalty, work stress has no significant effect on contract employee loyalty, salary satisfaction has a significant effect on contract employee loyalty and simultaneously the variables of job insecurity, job stress and salary satisfaction have an effect on contract employee loyalty. contract employee in the local government of Kepahiang district.
Pengaruh Media Promosi Melalui Tiktokshop Terhadap Minat Beli Mahasiswa Pendidikan Ekonomi Universitas Muhammadiyah Bengkulu Susanti, Pesi; Suharmi, Suharmi; Selviani, Ayudho
Jurnal Multidisiplin Dehasen (MUDE) Vol 4 No 4 (2025): Oktober
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v4i4.9213

Abstract

This study aims to 1.) determine the effect of promotional media through TikTok on the purchasing interest of Economics Education Students at the University of Muhammadiyah Bengkulu 2.) to determine the purchasing interest of Economics Education students at the University of Muhammadiyah Bengkulu and to determine the effect of promotional media through TikTok on purchasing interest of Economics Education students at the University of Muhammadiyah Bengkulu. The type of research used is quantitative research. The population in this study was 115 students. The research sample consisted of 34 respondents. The sample used was purposive sampling. Data collection techniques were observation, questionnaires, and documentation. The results of this study, promotional media through TikTok on Economics Education students at the University of Muhammadiyah Bengkulu based on the results of the calculations above are included in the Good category with an average of 36.5 in the interval range (35-42). Purchasing interest in Economics Education students at the University of Muhammadiyah Bengkulu based on the results of the calculations above is included in the interested category with an average of 37.00 in the interval range (35-42). Based on these results, Fsig 0.000 is greater than 0.05 and F count of 57.063 is greater than F table of 3.30, which means HO is rejected and Ha is accepted. Thus, there is a significant influence between online shopping on student spending priorities.
Co-Authors Ayudho Selviani Nasution Nasution Pareke, Fahrudin Js. suharmi, Suharmi