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PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN MAHASISWI FAKULTAS EKONOMI DAN BISNIS ISLAM DALAM MEMBELI PRODUK KOSMETIK Jannah, Raudatul; Mardini, Yulida; Al-Mubarak, M. Adi Riswan; Zaini, Ahmad
Journal MISSY (Management and Business Strategy) Vol 3 No 2 (2022)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/missy.v3i2.2263

Abstract

Against the background of women's need for cosmetic and skin care products which are increasing and not infrequently, cosmetics are a primary need in every woman's monthly shopping. Therefore, with the increasing number of existing cosmetics. So cosmetic companies must be able to compete how to create a new innovation that can provide satisfaction for cosmetic users so that consumers can make their choices. In making these decisions, consumers will be influenced by product quality and price. Based on research results. Simultaneously there is a significant influence between product quality and price on purchasing decisions. This is obtained from the value of Fcount = 76.088 > Ftable = 2.40 with a significance value (˂0.01) less than α = 0.1 or a significance of 10%. While partially the product quality and price variables also have a significant effect on purchasing decisions. It is known that the product quality variable has a value of Tcount = 3.052 > Ttable = 1.674 with a significance value of 0.04 ˂ 0.1 Then H1 is accepted and H0 is rejected, meaning that there is a partial influence between the product quality variable (X1) on the purchase decision variable (Y). while the price variable has a Tcount = 4,449 > Ttable 1.674 with a significance value (˂0.01) less than 0.1. So it can be concluded that H1 is accepted and H0 is rejected, meaning that there is a partial influence between the price variable (X2) on the purchase decision (Y).
Strengthening Understanding of Sharia Finance and Dissemination of Sharia Bank Products for the Community of Tanjung Rema Darat Martapura Aisyah, Lisda; Mardini, Yulida; Dairobi
Amala Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 1 (2024): May 2024
Publisher : Faculty of Economics and Islamic Business State Islamic University of Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23971/amala.v3i1.90

Abstract

Community service activities are one of the efforts to carry out the Tri dharma of Higher Education, which includes education, research and community service. Therefore the Faculty of Islamic Economics and Business at the Martapura Darussalam Martapura Islamic Institute in 2023 has a community service program organized by lecturers in accordance with the Institute's Vision and Mission. In this program, we carry out community service activities entitled "Strengthening Islamic Financial Understanding and Dissemination of Islamic Bank Products for the people of Tanjung Rema Darat Martapura. The results of the implementation of the increase in financial literacy and inclusion indexes are the result of good cooperation between the OJK, related ministries/institutions, the financial services industry and various other parties, both within the National Financial Inclusive Council and the Team for the Acceleration of Regional Financial Access (TPAKD). increased from 171 in 2019 to 462 TPAKD in 2022.
ANALISIS TERHADAP STRATEGI PEMASARAN PRODUK UMRAH BAYAR KRIDIT PERSPEKTIF EKONOMI ISLAM (Studi Pada Risma Tour Banjarbaru) Mardini, Yulida
Jurnal Hadratul Madaniyah Vol. 10 No. 2 (2023): Jurnal Hadratul Madaniyah
Publisher : ​Institute for Researches and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/jhm.v10i2.6032

Abstract

This research was motivated by the  latest umrah service product from Risma Travel Banjarbaru which applies umrah packages with a credit (debt) system. While in Islam it is forbidden to perform Umrah in a state of debt. The product is interesting to be further researched and reviewed from the perspective of Islamic economics. The formulation of the problem in this study is: (1) How is the marketing strategy of umrah bayar kridit products  (2) How is the  Islamic economic review of the marketing strategy  of umrah bayar kridit products Islamic economic perspective. This type of research is qualitative descriptive field research. The subject in this study is the travel manager of Risma Tour. While the object is the implementation of the marketing strategy of Umrah products from an Islamic economic perspective. Data collection techniques use observation, interview and documentation methods and use interactive qualitative data analysis techniques. The results obtained from this study  are: (1) The marketing strategy  of Umrah bayar kridit  products is carried out by applying three things, namely: (a) Products, by providing safe and quality Umrah services, (b) Prices, by offering cheap and affordable prices, (c) Promotion, by advertising products through social media, (d) Places, by choosing locations that are easily accessible to prospective Umrah pilgrims. (2) The marketing strategy  of Umrah bayar kridit products according to Islamic economic reviews is correct, because it does not contradict the principles of Islamic teachings by using murabahah contracts in the concept of muamalah
Praktek Jual Beli Pedagang Sembako Di Pasar Tradisional Astambul dalam Perspektif Etika Bisnis Islam Hayati, Munika; Budiman, Muh. Arief; Mardini, Yulida
JURNAL EKONOMI DAN BISNIS (EKOBIS-DA) Vol. 5 No. 02 (2024): Jurnal Ekonomi dan Bisnis (Ekobis-DA)
Publisher : Fakultas Ekonomi dan Bisnis IAI Darussalam Martapura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58791/febi.v5i02.219

Abstract

Seiring perkembangan pengetahuan dan bertambahnya kebutuhan manusia terhadap transaksi jual beli. Oleh karena itu sangat diperlukan etika bisnis Islam oleh setiap individu dalam melakukan kegiatan ekonomi baik seoranga atau pembisnis agar tidak menimbulkan berbagai permasalahan dalam kegiatan perekonomian. Seperti, dalam praktek perdagangannya masih banyak para pedagang yang tidak sesuai dengan etika bisnis Islam. Penelitian ini bertujuan untuk untuk mengetahui bagaimana praktek jual beli pedagang sembako di pasar tradisional Astambul. Bagaimana tinjauan etika bisnis islam dalam peraktek jual beli pedagang sembako di pasar Trasdisional Astambul. Penelitian ini merupakan penelitian kualitatif dengan metode deskriptif. Dimana data yang dikemukakan kemudian dianalisis untuk mendapatkan kesimpulan yang benar dan akurat. Pendekatan yang dilakukan adalah pendekatan kualitatif, yaitu strategi meneliti yang lebih banyak mengumpulkan dan memanfaatkan informasi secara mendalam terhadap fenomena yang akan diteliti. Hasil penelitian ini menunjukkan bahwa praktek jual beli pedagang sembako dari 15 pedagang sembako yang menerapkan etika Bisnis Islam dalam praktek berdagang hanya ada 7 dari 15 pedagang sembako yang sesuai etika bisnis Islam. Hal ini dikarenakan tingkat kesadaran yang masih rendah. Mayoritas para pedagang melakukan kegiatan jual beli hanya untuk mencukupi keperluan sehari-hari saja. Tetapi saat penerapannya, beberapa dari pedagang belum sepenuhnya menerapkan etika bisnis Islam dengan baik dan benar saat melakukan kegiatan jual belinya.  
SUSTAINABLE FINANCE DALAM PERSPEKTIF HUKUM EKONOMI SYARIAH Mardini, Yulida
JURNAL EKONOMI DAN BISNIS (EKOBIS-DA) Vol. 6 No. 02 (2025): Juli- Agustus : Jurnal Ekonomi dan Bisnis (EKOBIS-DA)
Publisher : Fakultas Ekonomi dan Bisnis IAI Darussalam Martapura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58791/febi.v6i02.519

Abstract

Artikel ini membahas konsep, implementasi, serta peluang dan tantangan Sustainable Finance dalam perspektif hukum ekonomi syariah, dengan penekanan pada integrasi prinsip maqāṣid al-syarī‘ah ke dalam praktik keuangan berkelanjutan. Metode penelitian menggunakan pendekatan kualitatif berbasis studi pustaka (library research) dengan sumber data dari literatur klasik dan kontemporer, regulasi nasional, fatwa DSN-MUI, serta laporan industri perbankan syariah. Hasil kajian menunjukkan bahwa prinsip-prinsip maqāṣid al-syarī‘ah, seperti perlindungan agama (ḥifẓ al-dīn), jiwa (ḥifẓ al-nafs), akal (ḥifẓ al-‘aql), keturunan (ḥifẓ al-nasl), dan harta (ḥifẓ al-māl), selaras dengan tujuan pembangunan berkelanjutan yang mengedepankan keberlanjutan ekonomi, sosial, dan lingkungan. Implementasi Sustainable Finance di perbankan syariah Indonesia mulai terlihat melalui inovasi instrumen seperti green sukuk, pembiayaan energi terbarukan, dan program inklusi keuangan. Namun, masih terdapat tantangan, termasuk rendahnya literasi keuangan berkelanjutan, keterbatasan instrumen syariah untuk proyek ramah lingkungan, dan kebutuhan harmonisasi regulasi. Rekomendasi penelitian ini menekankan pentingnya edukasi, inovasi produk, integrasi pelaporan keberlanjutan berbasis syariah, serta kolaborasi lintas pemangku kepentingan untuk memperkuat kontribusi perbankan syariah dalam mencapai tujuan pembangunan berkelanjutan tanpa meninggalkan prinsip-prinsip syariah