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PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN MAHASISWI FAKULTAS EKONOMI DAN BISNIS ISLAM DALAM MEMBELI PRODUK KOSMETIK Jannah, Raudatul; Mardini, Yulida; Al-Mubarak, M. Adi Riswan; Zaini, Ahmad
Journal MISSY (Management and Business Strategy) Vol 3 No 2 (2022)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/missy.v3i2.2263

Abstract

Against the background of women's need for cosmetic and skin care products which are increasing and not infrequently, cosmetics are a primary need in every woman's monthly shopping. Therefore, with the increasing number of existing cosmetics. So cosmetic companies must be able to compete how to create a new innovation that can provide satisfaction for cosmetic users so that consumers can make their choices. In making these decisions, consumers will be influenced by product quality and price. Based on research results. Simultaneously there is a significant influence between product quality and price on purchasing decisions. This is obtained from the value of Fcount = 76.088 > Ftable = 2.40 with a significance value (˂0.01) less than α = 0.1 or a significance of 10%. While partially the product quality and price variables also have a significant effect on purchasing decisions. It is known that the product quality variable has a value of Tcount = 3.052 > Ttable = 1.674 with a significance value of 0.04 ˂ 0.1 Then H1 is accepted and H0 is rejected, meaning that there is a partial influence between the product quality variable (X1) on the purchase decision variable (Y). while the price variable has a Tcount = 4,449 > Ttable 1.674 with a significance value (˂0.01) less than 0.1. So it can be concluded that H1 is accepted and H0 is rejected, meaning that there is a partial influence between the price variable (X2) on the purchase decision (Y).
Strengthening Understanding of Sharia Finance and Dissemination of Sharia Bank Products for the Community of Tanjung Rema Darat Martapura Aisyah, Lisda; Mardini, Yulida; Dairobi
AMALA Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 1 (2024): May 2024
Publisher : Faculty of Economics and Islamic Business State Islamic Institute of Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23971/amala.v3i1.90

Abstract

Community service activities are one of the efforts to carry out the Tri dharma of Higher Education, which includes education, research and community service. Therefore the Faculty of Islamic Economics and Business at the Martapura Darussalam Martapura Islamic Institute in 2023 has a community service program organized by lecturers in accordance with the Institute's Vision and Mission. In this program, we carry out community service activities entitled "Strengthening Islamic Financial Understanding and Dissemination of Islamic Bank Products for the people of Tanjung Rema Darat Martapura. The results of the implementation of the increase in financial literacy and inclusion indexes are the result of good cooperation between the OJK, related ministries/institutions, the financial services industry and various other parties, both within the National Financial Inclusive Council and the Team for the Acceleration of Regional Financial Access (TPAKD). increased from 171 in 2019 to 462 TPAKD in 2022.