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Pengarahan Pengelolaan Sosial Media dan Pembuatan Konten TikTok di Desa Wisata Dieng Kulon Adhityawarman, Benediktus; Octavanny, Vitha; Zagita Sahra; Muhammad Fariz Arzad; Muhammad Dzaky Arrauf
Jurnal Abdimas Pariwisata Vol. 5 No. 2 (2024): Jurnal Abdimas Pariwisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/jap.v5i2.696

Abstract

Briefing on Social Media Management and Content Creation TikTok at Dieng Kulon Tourism Village The development of technology allows everyone to use it for various purposes, one of which is promotion. The use of social media for promotional media has a big influence on the products offered because of the wide reach of social media. Dieng Kulon Tourism Village, which does not yet have a special social media for the village, is an opportunity for the Pancasila University Tourism Faculty to carry out this service. The purpose of this activity is to provide assistance to tourism awareness groups and village youth groups on how to manage social media accounts and create content for village promotional media. The initial method is preparation and planning in the form of group discussions with Pokdarwis Dieng Kulon Tourism Village, social media practitioners, lecturers, and discussions between members. The implementation of this community service is to provide material exposure regarding social media management and TikTok content creation. And evaluation in the form of giving pre-test and post-test. The results obtained are in the form of increased understanding of social media account management and content creation, especially TikTok.
Analysis of Moment of Truth in Culinary Tourism Destination: A Case of Haitang Bay Houhai Fishing Village Hainan, China Adhityawarman, Benediktus; Yustisia Pasfatima Mbulu; Andaru Puan Bhanuwati; Nasywa Arafvianti; Rifa Tiara Zahra
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 9 No. 1 (2025)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v9i1.1889

Abstract

Moment of Truth is one way to market a tourist destination. The purpose of this research is to analyse the stages of Zero Moment of Truth, First Moment of Truth, Second Moment of Truth, and Ultimate Moment of Truth that tourists go through when deciding to visit Haitang Bay Houhai Fishing Village Hainan, China, for a culinary tour. This research uses a qualitative method, and the research data is obtained from interviews with tourists who come and direct observation to Haitang Bay Houhai Fishing Village Hainan, China, and the website. Based on the results of the study, it can be concluded that the series of Moment of Truth felt by tourists towards culinary tourism in Haitang Bay Houhai Fishing Village Hainan, China, has been passed and felt by tourists who visit there. The series of Moment of Truth that occurs is starting from the Zero Moment of Truth, First Moment of Truth, Second Moment of Truth, and Ultimate Moment of Truth stages, where tourists start looking for information related to the culinary available at Haitang Bay Houhai Fishing Village Hainan, China via mobile phones, then after seeing the available culinary tourism information, tourists decide to visit Haitang Bay Houhai Fishing Village based on the culinary information there that has been searched. Tourists directly taste and enjoy the culinary specialties at Haitang Bay Houhai Fishing Village. Finally, tourists give their reviews based on their experiences and the typical culinary they enjoy at Haitang Bay Houhai Fishing Village in Hainan, China, as well as recommending it to friends/family on social media. Based on the interview results, many tourists gave positive reviews and recommended to others about the culinary delights available. However, some tourists gave negative reviews and did not recommend Haitang Bay Houhai Fishing Village to come on a culinary tour there.