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All Journal Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Cakrawangsa Bisnis
Amallia, Bunga Alfausta
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH MERCHANDISING, ATMOSFER TOKO, DAN PROMOSI TERHADAP IMPULSE BUYING PADA PELANGGAN TOKO PROGO PALAGAN Afrianto, Wikri; Transistari, Ralina; Amallia, Bunga Alfausta
Jurnal Valuasi: Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 4 No. 2 (2024): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/vls.v4i2.300

Abstract

This research aims to analyze the influence of merchandising, store atmosphere, and promotions on impulse buying at the Progo Palagan Store. The development of the retail business in Indonesia continues to increase every year. The rapid development of modern retail is based on the company's desire to meet the needs of its customers. Merchandising activities and retail promotional activities can influence the occurrence of impulse buying, because unplanned purchasing behavior is unique and unpredictable consumer behavior in terms of shopping. This research used primary data and was carried out by distributing an online questionnaire using Google Form to 100 Progo Palagan Shop customers. Analysis of this research data uses multiple linear regression. This research uses model tests with goodness of fit, basic assumption tests, and classical assumption tests. The research results show that merchandising, store atmosphere, and promotions have a positive effect on impulse buying at the Progo Palagan Store. This research suggests examining the influence of personality factors and normative evaluation on impulse buying
Pengaruh Kualitas Pelayanan terhadap Kepuasan Pasien pada Puskesmas Tanjungsari di Gunungkidul, Daerah Istimewa Yogyakarta Saputra, Dimas Mastra Dewa; Partina, Anna; Amallia, Bunga Alfausta
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol 6, No 1 (2025): April
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v6i1.568

Abstract

Health services are one of the basic needs that must be met to improve the quality of life of the community. Patient satisfaction is the main factor that determines the quality of health services such as Community Health Centers. The purpose of this study was to study the effect of service quality on patient satisfaction. This study uses the SERVQUAL Model used as an approach in measuring service quality based on five dimensions: tangibles, reliability, responsiveness, assurance, and empathy. This study uses a quantitative method with a survey technique through a questionnaire distributed to outpatients of the Tanjungsari Community Health Center. The research sample consisted of 100 respondents selected using the purposive sampling method. Data analysis was carried out using multiple linear regression analysis. The results showed that tangentiality did not have a significant effect on patient satisfaction. Trust, responsiveness, confidence, and empathy had a positive and significant effect. Simultaneously, patient satisfaction at the Tanjungsari Community Health Center was influenced by the five dimensions of service quality. As a result, community health centers must improve service quality through more responsive interactions, increasing patient trust, and a more empathetic approach to providing health services.
Pengaruh Kualitas Pelayanan terhadap Kepuasan Pasien pada Puskesmas Tanjungsari di Gunungkidul, Daerah Istimewa Yogyakarta Saputra, Dimas Mastra Dewa; Partina, Anna; Amallia, Bunga Alfausta
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol. 6 No. 1 (2025): April
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v6i1.568

Abstract

Health services are one of the basic needs that must be met to improve the quality of life of the community. Patient satisfaction is the main factor that determines the quality of health services such as Community Health Centers. The purpose of this study was to study the effect of service quality on patient satisfaction. This study uses the SERVQUAL Model used as an approach in measuring service quality based on five dimensions: tangibles, reliability, responsiveness, assurance, and empathy. This study uses a quantitative method with a survey technique through a questionnaire distributed to outpatients of the Tanjungsari Community Health Center. The research sample consisted of 100 respondents selected using the purposive sampling method. Data analysis was carried out using multiple linear regression analysis. The results showed that tangentiality did not have a significant effect on patient satisfaction. Trust, responsiveness, confidence, and empathy had a positive and significant effect. Simultaneously, patient satisfaction at the Tanjungsari Community Health Center was influenced by the five dimensions of service quality. As a result, community health centers must improve service quality through more responsive interactions, increasing patient trust, and a more empathetic approach to providing health services.
Co-Authors Afrianto, Wikri Partina, Anna Saputra, Dimas Mastra Dewa Transistari, Ralina