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The Use Of Importance Performance Analysis To Evaluate The Satisfaction Level Of The User Of Trans Jogja Bus Ralina Transistari
Jurnal Ekonomi Vol. 22 No. 1 (2017): March 2017
Publisher : Fakultas Ekonom dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/je.v22i1.184

The purpose of this research is to evaluate the satisfaction level of the users towards the service quality of Trans Jogja which has been operating for 8 years since its launching. This research used the Importance-Performance Analysis (IPA) method to measure the attributes that are perceived as important by the users compared to the performance all this time. The analysis was illustrated in a scatter diagram with 4 quadrants which showed the position of each attribute of the observed service quality. The attributes of service quality used referred to the 5 dimensions of Service Quality, they are reliability, responsiveness, assurance, empathy, dan tangibles with some compliances to transportation service. The data were collected by using the convenience sampling method through the questionnaire containing 23 question items. From 130 questionnaires filled out by the users of Trans Jogja bus routes 2A and 2B, there were only 97 respondents who are feasible for the analysis. The results showed that in Quadrant I there are 4 attributes of service quality considered important by the users, however, the reality is still out of expectations. Meanwhile, in Quadrant II and III, the attributes and performance considered important by the users have met the expectations, so the management should maintain the performance of the attributes. In Quadrant III, there are 6 attributes considered less-important by the users and the performance are not special, so those are considered as less-prioritized to improve. Meanwhile, in Quadrant IV, there are only 2 attributes considered less-important by the users and perceived excessive for the performance, so that the management can allocate its resources on the other attributes. By these results, it is expected to the management of Trans Jogja bus to be able to concern on the important attributes as concerned by the users to satisfy them, so that the improvement on service quality can be more effective, both from the cost and other resources

The Effect of Online Customer Reviews, Online Customer Ratings, and Influencers on Purchase Decisions Sekar Ayu Agustina; Ralina Transistari
Telaah Bisnis Vol 24, No 1 (2023): July 2023
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/tb.v24i1.398

This study aims to determine the influence of online consumer reviews, online customer ratings, and influencers on purchase decisions among Shopee consumers. The sampling was conducted using a non-probability sampling technique with a purposive sampling approach. The study was carried out in November 2022, with a total sample size of 160 respondents. The criteria used to select respondents for this study were females who are Shopee account holders, have made fashion product purchases on the platform, and are aged between 18 to 25 years old. The data analysis technique used for this study was multiple linear regression. The results of this study indicates that: online consumer reviews have a positive effect on purchase decisions, online customer ratings also have a positive effect on purchase decisions, and Shopee influencers also have a positive effect on purchase decisions.

PENGARUH MERCHANDISING, ATMOSFER TOKO, DAN PROMOSI TERHADAP IMPULSE BUYING PADA PELANGGAN TOKO PROGO PALAGAN Afrianto, Wikri; Transistari, Ralina; Amallia, Bunga Alfausta
Jurnal Valuasi: Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 4 No. 2 (2024): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/vls.v4i2.300

This research aims to analyze the influence of merchandising, store atmosphere, and promotions on impulse buying at the Progo Palagan Store. The development of the retail business in Indonesia continues to increase every year. The rapid development of modern retail is based on the company's desire to meet the needs of its customers. Merchandising activities and retail promotional activities can influence the occurrence of impulse buying, because unplanned purchasing behavior is unique and unpredictable consumer behavior in terms of shopping. This research used primary data and was carried out by distributing an online questionnaire using Google Form to 100 Progo Palagan Shop customers. Analysis of this research data uses multiple linear regression. This research uses model tests with goodness of fit, basic assumption tests, and classical assumption tests. The research results show that merchandising, store atmosphere, and promotions have a positive effect on impulse buying at the Progo Palagan Store. This research suggests examining the influence of personality factors and normative evaluation on impulse buying

The Effect of Product Attributes, Brand Image, and Variety Seeking on Brand Switching of Lemonilo Instant Noodles Wiyoko, Achmad Jauhar; Transistari, Ralina
International Journal of Management Science and Information Technology Vol. 4 No. 2 (2024): July - December 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i2.2902

This study aims to analyze the effect of product attributes, brand image, and variety-seeking behavior on brand switching from other brands to Lemonilo instant noodles. This research is quantitative, utilizing a non-probability sampling method and purposive sampling technique. The sample size of this study consists of 100 respondents. The analytical method used is multiple linear regression analysis. Research results show that product attributes, brand image, and variety seeking have a positive effect on brand switching from other brands to Lemonilo instant noodles.

Analysis of The Influence of Electronic Word of Mouth, Brand Awareness and Digital Accessibility on Purchase Decision of Sayurbox Consumers Sudirjo, Frans; Astuti, Ambar Kusuma; Parandy, La Mema; Kowey, Wylda Olivia; Transistari, Ralina
Jurnal Informasi dan Teknologi 2023, Vol. 5, No. 4
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v5i4.416

Based on variables related to consumer behavior, the purpose of this study is to examine how brand awareness, electronic word-of-mouth (eWOM), and digital accessibility affect purchase decisions. Both quantitative and qualitative data are the kind of data that are employed. Both primary and secondary data sources are utilised. Customers of e-grocery who purchase fruit are sent a questionnaire via Google Form as part of the data collection process. The researcher came to the conclusion that there were 100 respondents in the sample. Both qualitative and quantitative analysis will be performed on the data collected from the questionnaire. In order to test the research concurrently, structural equation modeling (SEM) and partial least squares (PLS) analysis are utilized, with the smartPLS program. Drawing from the analysis and explanation presented above, the following deductions can be made: The behavior of consumers is not really impacted by brand awareness. Digital accessibility and electronic word-of-mouth (eWOM) have a genuine and substantial impact on e-grocery consumer behavior. It's probable that customer behavior is influenced by the lifestyle of internet buying. Purchase decisions are actually and significantly influenced by digital accessibility and brand awareness. Digital accessibility and electronic word-of-mouth have a genuine and substantial impact on customer behavior. Opinion leaders and reference groups may have an impact on customer behavior when it comes to emotional factors influencing purchase decisions.

Logistic Regression Model for Assessing Factors Affecting Timeliness of Financial Statement Submission Eri Ayu Rumiyani; Siti Resmi; Ralina Transistari; Muhammad Roni Indarto
E-Jurnal Akuntansi Vol 31 No 12 (2021)
Publisher : Accounting Department, Economic and Business Faculty of Universitas Udayana in collaboration with the Association of Accounting Department of Indonesia, Bali Region

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJA.2021.v31.i12.p05

Financial information is helpful if it fulfills fundamental characteristics. One of these characteristics is timeliness. This article aims to examine the elements that affect financial statement timeliness. This research is conducted on mining companies listed on the Indonesian stock exchange from 2016 to 2018. The data analyzed were panel data of 69 observations obtained from 23 companies over three years. The data was processed using Eviews9 and logit regression analysis techniques. The investigation demonstrates that the current ratio has a considerable favorable influence on the timeliness of financial statements for a variety of mining businesses listed on the Indonesian Stock Exchange (IDX) between 2016 and 2018. On the other hand, return on assets, and company size has no significant effect on the timeliness of financial statements. The implication of the results of this study is that better regulations are needed to improve public companies in submitting financial reports on time. Published financial statements are information for making informed decisions by interested users. Keywords : Current Ratio; Return on Asset; Company Size; Financial Statement; Logistic Regression Model.

The Effect of Product Attributes, Brand Image, and Variety Seeking on Brand Switching of Lemonilo Instant Noodles Wiyoko, Achmad Jauhar; Transistari, Ralina
International Journal of Management Science and Information Technology Vol. 4 No. 2 (2024): July - December 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i2.2902

This study aims to analyze the effect of product attributes, brand image, and variety-seeking behavior on brand switching from other brands to Lemonilo instant noodles. This research is quantitative, utilizing a non-probability sampling method and purposive sampling technique. The sample size of this study consists of 100 respondents. The analytical method used is multiple linear regression analysis. Research results show that product attributes, brand image, and variety seeking have a positive effect on brand switching from other brands to Lemonilo instant noodles.

Pengaruh Viral Marketing, Celebrity Endorser, dan Brand Image terhadap Keputusan Pembelian Produk Pixy Natalia, Erika; Transistari, Ralina; Lazuardy, Ilman Taufiq
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol 6, No 1 (2025): April
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v6i1.570

This research aims to analyze the influence of Viral Marketing, Celebrity Endorser and Brand Image on Pixy Product Purchase Decisions. The type of research used in this research is quantitative research, with survey techniques using questionnaires. The sample in this research was Indonesian female consumers, aged at least 17 years, who had purchased Pixy products at least once, with a total sample of 150 respondents. The sampling technique in this research is Non Probability Sampling with the Purposive Sampling method. The data analysis technique uses multiple linear regression analysis. The results of this research show that the Viral Marketing variable does not have effect on purchasing decisions for Pixy products. The Celebrity Endorser variable has a positive effect on Pixy product purchasing decisions, and the Brand Image variable has a positive effect on Pixy product purchasing decisions.

Apa yang Memicu Pembelian Impulsif di Shopee? Studi pada Generasi Z di Yogyakarta Sofyanto, Kurniawan; Transistari, Ralina; Rafinda, Ascariena
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol 6, No 1 (2025): April
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v6i1.575

This study aims to analyze the impact of digital marketing, the use of paylater, and hedonic shopping motivation on online impulse buying in the Shopee marketplace among Generation Z in the Special Region of Yogyakarta. The rapid growth of digital technology, especially in e-commerce, has created new opportunities for businesses to reach consumers, particularly in online shopping platforms like Shopee. The widespread use of digital payment methods, such as paylater, alongside the growing influence of digital marketing and hedonic shopping motivation, has increased impulsive buying behaviors among consumers. Despite the growing attention to online impulse buying, limited research has examined the interplay of these factors specifically within the context of Generation Z in Yogyakarta. This study employs a quantitative approach with survey data collected from Generation Z respondents who have made transactions on Shopee in the past year. The findings suggest that digital marketing, paylater usage, and hedonic shopping motivation all have a significant positive influence on online impulse buying. The study contributes to the existing literature by exploring the combination of these factors in shaping consumer behavior in an increasingly digital marketplace. The results highlight the importance of understanding the unique drivers of impulse buying in the era of e-commerce, providing valuable insights for businesses to improve their marketing strategies and payment solutions.

Mengeksplorasi Motivasi Perempuan di Desa Purwoharjo untuk Berwirausaha Prasetyo, Tri Utomo; Transistari, Ralina; Wahyuningsih, Tri Harsini; Suparmono, Suparmono
Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Vol. 11 No. 2 (2025): Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora
Publisher : Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/alwatzikhoebillah.v11i2.4085

This study aims to explore the motivation of women in Desa Purwoharjo, Kabupaten Kulon Progo to become entrepreneurs. The method used is a mixed method. A total of 26 informants were involved in this study through snowball sampling. Data were collected through semi-structured interviews. A qualitative approach with the content analysis method was used to analyze the reasons that motivate women in Desa Purwoharjo to become entrepreneurs. A quantitative approach with the Fisher's Exact test and One-way Anova was used to analyze the relationship between entrepreneurial motivation and sociodemographic factors. The results of the study showed that the main reasons that motivate entrepreneurship are (1) increasing family income, (2) earning your own income, and (3) utilizing free time. The dominating reason for “increasing family income” shows that informants became entrepreneurs with the motive of fulfilling their physiological needs. Only a few informants have achieved the provision of social needs and appreciation. The absence of informants who mentioned the reason for "achieving a certain social status (prestige)" indicates that entrepreneurship is not intended to fulfill the need for self-actualization.

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