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Journal : Jurnal Kajian dan Penelitian Umum

Analisis Cover Album “Savage” Dari Girl Group Aespa Salsabila Hamza; Jupriani Jupriani
Jurnal Kajian dan Penelitian Umum Vol. 1 No. 4 (2023): Agustus : Jurnal Kajian dan Penelitian Umum
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jkpu-nalanda.v1i4.414

Abstract

The research aims to understand the visual form and meaning of the album "Savage" by girl group Aespa. It is hoped that this study can be useful as a new knowledge base and can be used as a future research reference. To achieve these goals and benefits, the author uses a descriptive qualitative approach. An analysis of this study was conducted with the semiotics theory of Charles Sanders Pierce. The resources obtained are primary data obtained directly from SYNK DIVE's physical album "Savage" and interview process, while secondary data are from various literature sources. The results that the authors obtained after conducting this study were the album's cover design to visualize the contents of the songs and concepts on the album. The album's cover was designed using a flow of futurism that describes the speed of a movement.
Analisis Pengaruh Mouth Watering Food Photography Pada Postingan Instagram @Ayambakarmertua_Official Terhadap Minat Beli Konsumen Lathyfah Lathyfah; Jupriani Jupriani
Jurnal Kajian dan Penelitian Umum Vol. 1 No. 5 (2023): Oktober : Jurnal Kajian dan Penelitian Umum
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jkpu-nalanda.v1i5.417

Abstract

The following research was conducted with the aim of knowing the effect of applying one of the food photography trends, namely mouth watering food photography by the Instagram account @ayambakarmertua_official in its posts on consumer buying interest. Researchers used quantitative methods with Likert scale measurements. The data source is primary data which is obtained directly based on respondents from a questionnaire for tools in obtaining data. The simple random sampling method was used by researchers for sampling with a total of 100 respondents based on the Lemeshow formula. From this study it was concluded that promotional media can influence consumer buying interest through the use of Mouth Watering Food Photography by the Instagram account @Ayambakarmertua_Official.