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All Journal CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Jurnal Kajian dan Penelitian Umum
Tashella Nazha
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Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Analisis Pelanggan Dalam Pembelian dan Pemakaian Fast Fashion (UNIQLO) Dalam Kalangan Mahasiswa Tashella Nazha; Anisa Arlinda Putri; Syamsul Hidayat
Jurnal Kajian dan Penelitian Umum Vol. 2 No. 1 (2024): Februari: Jurnal Kajian dan Penelitian Umum
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jkpu-nalanda.v2i1.859

Abstract

The purpose of this study is to analyze customers in purchasing and using the Uniqlo fast fashion brand among students. The total respondents in the research that can be processed are 101 respondents. The criteria for these respondents are all students at Bina Bangsa University semester 5 classes A, B, C. The analysis technique used is descriptive respondent analysis technique and multiple linear analysis technique. The results of this study indicate that Uniqlo consumers, both men and women pay attention to the image of the Uniqlo brand in choosing to buy their products because of their quality. Furthermore, Uniqlo also has a sufficient number of products. The price of Uniqlo products is also quite affordable because Uniqlo takes raw materials directly from the manufacturer. Uniqlo products can also be used in the long term.
Pemberdayaan Masyarakat dalam Memanfaatkan Limbah Sampah Plastik Melalui Metode Ecobrick di Desa Pamarayan Tashella Nazha; Munawaroh Munawaroh
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 5 No. 1 (2025): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v5i1.3502

Abstract

Plastic is a non-organic waste that has uses, especially in daily activities. Plastic is widely used by traders to package food and others. The widespread use of plastic by the community and its indiscriminate disposal after use can lead to the accumulation of waste. The problem can be solved with the 3R strategy, namely Reduce, Reuse, and Recycle. Not all locations have facilities to dispose of waste. Nowadays, landfills are a necessity, so it is necessary to provide these facilities. The solution is to make ecobrick products because they can be made easily. This research aims to increase public awareness in Pamarayan Village, Jiput Sub-district, Pandeglang Regency, Banten Province regarding ecobrick products as an invitation to care for the environment in order to create a healthy environment. The method used was the observation method and the approach was training in ecobricking. The result is that the community can understand the importance of maintaining environmental cleanliness and health through proper waste sorting, and are able to make ecobrick products in the form of trash cans from bottle waste for personal or community use.
Co-Authors Anisa Arlinda Putri Munawaroh - Syamsul Hidayat