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All Journal Jurnal Ilmiah Ekonomi Terpadu Ekopedia: Jurnal Ilmiah Ekonomi Variable Research Journal
Putri, Cut Mega
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences

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Implementasi E-Kinerja Terhadap Peningkatan Produktivitas Kerja Pegawai di BAPPEDA Kabupaten Simeulue Zulkifli, Zulkifli; Putri, Cut Mega
Jurnal Ilmiah Ekonomi Terpadu (Jimetera) Vol 4, No 2 (2024): JURNAL ILMIAH EKONOMI TERPADU
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jimetera.v4i2.10046

Abstract

The E-Kinerja system is the impact of progress that has occurred, to accelerate the development of more advanced communications and technology in the current era. This research aims to identify, analyze and evaluate new technology in increasing ASN/PNS work productivity through the use of E-Kinerja. The method used is a descriptive qualitative approach. This research attempts to present descriptive data on sources or informants, field observations and document research related to the research subject. The implementation of electronic performance in the Simeulue Regency Bappeda has been maximized as an effort to increase ASN/PNS work productivity. This is characterized by new policies being implemented which have a positive impact on increasing employee productivity. The implementation of E-Kinerja at BAPPEDA Simeulue Regency is running smoothly, recording work activity plans is better and reporting is on time. However, there are also employees who often face problems with the system, frequent server errors/downs. Therefore, it is recommended to ensure socialization in the use of E-Kinerja in stages, increasing the bandwidth capacity of the E-Kinerja server so that server errors/server down problems do not occur again.
Pengaruh Entrepreneurial Marketing Terhadap Kinerja Pemasaran Usaha Mikro Sulam Jahit Kasab di Kecamatan Kuala Baru, Kabupaten Aceh Singkil Syahruli, Syahruli; Yusnaidi, Yusnaidi; Chairiyaton, Chairiyaton; Putri, Cut Mega
Jurnal Ilmiah Ekonomi Terpadu (Jimetera) Vol 4, No 2 (2024): JURNAL ILMIAH EKONOMI TERPADU
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jimetera.v4i2.10050

Abstract

Entrepreneurial marketing is a marketing activity carried out by small and medium scale business actors in starting a business. This study aims to determine how much influence entrepreneurial marketing has on marketing performance in kasab embroidery micro businesses in Kuala Baru District, Aceh Singkil Regency. The sampling technique used to collect data through questionnaires to 96 people who sew kasab with the Likert scale method. The method used is simple linear regression analysis. The results show that entrepreneurial marketing has a positive effect on marketing performance as evidenced by the significance value for the effect of the entrepreneurial marketing variable (x) on the marketing performance variable (y) worth 0.000 <0.05 and the value of t count 12.822> t table 0.2006. So it is hoped that every Micro, Small and Medium Enterprises  actor can always set aside part of his profits to be used as the next capital, so that the business he runs can continue to grow.
Pengaruh Beauty Influencer, Viral Marketing Dan Online Customer Review Terhadap Keputusan Pembelian ProdukSkintific di Aceh Barat. Wahyuni, Sri; Putri, Cut Mega
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/0v5g3p40

Abstract

This study aims to identify and analyze the influence of Beauty Influencers, Viral Marketing, and Online Customer Reviews on purchasing decisions for Skintific products. The sample selection in this study used a non-probability sampling method with a purposive sampling technique. Using the Slovin formula, the required sample size was calculated as 98.5; therefore, 100 respondents were considered sufficient to represent the study. In collecting data, the researcher used primary data sources through questionnaires distributed to respondents. The research data were analyzed using multiple linear regression analysis, coefficient of determination analysis, t-test, and F-test. The results of this study indicate that Beauty Influencers, Viral Marketing, and Online Customer Reviews have a positive and significant effect on purchasing decisions for Skintific products
PENGARUH PROMOSI ONLINE DAN KUALITAS PRODUK TERHADAP PREFERENSI KONSUMEN DALAM BERBELANJA ONLINE PADA MARKET PLACE TIKTOK Rahman, Afrijan; Jalil, Ivon; Putri, Cut Mega
VARIABLE RESEARCH JOURNAL Vol. 3 No. 01 (2026): JANUARI 2026
Publisher : Media Inovasi Pendidikan dan Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan penelitian ini adalah untuk menguji pengaruh promosi online dan kualitas produk terhadap preferensi konsumen. Populasi dalam penelitian ini adalah mahasiswa Universitas Teuku Umar Meulaboh. Non Probability Sampling adalah teknik pengambilan sampel yang menggunakan ukuran sampel sekitar 96 individu. Dalam riset ini, variabel dependen (Y) adalah preferensi konsumen. Promosi online dan kualitas produk adalah variabel independen (X). Riset ini menggunakan analisis garis berganda, yang digunakan untuk menguji hubungan antara dua atau lebih variabel. Data yang digunakan adalah data primer yang dianalisis menggunakan Program Statistik untuk Ilmu Sosial (SPSS). Berdasarkan hasil analisis, ditentukan bahwa variabel promosi online memiliki pengaruh signifikan terhadap preferensi konsumen, variabel kualitas produk memiliki pengaruh signifikan terhadap preferensi konsumen.
Co-Authors Chairiyaton, Chairiyaton Jalil, Ivon Rahman, Afrijan Sri Wahyuni Syahruli, Syahruli Yusnaidi, Yusnaidi Zulkifli Zulkifli