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All Journal Journal of Artificial Intelligence and Digital Business Regress: Journal of Economics & Management Jurnal Ilmiah Ekonomi Terpadu Ekopedia: Jurnal Ilmiah Ekonomi Indonesia Economic Journal Variable Research Journal
Putri, Cut Mega
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences

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Implementasi E-Kinerja Terhadap Peningkatan Produktivitas Kerja Pegawai di BAPPEDA Kabupaten Simeulue Zulkifli, Zulkifli; Putri, Cut Mega
Jurnal Ilmiah Ekonomi Terpadu (Jimetera) Vol 4, No 2 (2024): JURNAL ILMIAH EKONOMI TERPADU
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jimetera.v4i2.10046

Abstract

The E-Kinerja system is the impact of progress that has occurred, to accelerate the development of more advanced communications and technology in the current era. This research aims to identify, analyze and evaluate new technology in increasing ASN/PNS work productivity through the use of E-Kinerja. The method used is a descriptive qualitative approach. This research attempts to present descriptive data on sources or informants, field observations and document research related to the research subject. The implementation of electronic performance in the Simeulue Regency Bappeda has been maximized as an effort to increase ASN/PNS work productivity. This is characterized by new policies being implemented which have a positive impact on increasing employee productivity. The implementation of E-Kinerja at BAPPEDA Simeulue Regency is running smoothly, recording work activity plans is better and reporting is on time. However, there are also employees who often face problems with the system, frequent server errors/downs. Therefore, it is recommended to ensure socialization in the use of E-Kinerja in stages, increasing the bandwidth capacity of the E-Kinerja server so that server errors/server down problems do not occur again.
Pengaruh Entrepreneurial Marketing Terhadap Kinerja Pemasaran Usaha Mikro Sulam Jahit Kasab di Kecamatan Kuala Baru, Kabupaten Aceh Singkil Syahruli, Syahruli; Yusnaidi, Yusnaidi; Chairiyaton, Chairiyaton; Putri, Cut Mega
Jurnal Ilmiah Ekonomi Terpadu (Jimetera) Vol 4, No 2 (2024): JURNAL ILMIAH EKONOMI TERPADU
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jimetera.v4i2.10050

Abstract

Entrepreneurial marketing is a marketing activity carried out by small and medium scale business actors in starting a business. This study aims to determine how much influence entrepreneurial marketing has on marketing performance in kasab embroidery micro businesses in Kuala Baru District, Aceh Singkil Regency. The sampling technique used to collect data through questionnaires to 96 people who sew kasab with the Likert scale method. The method used is simple linear regression analysis. The results show that entrepreneurial marketing has a positive effect on marketing performance as evidenced by the significance value for the effect of the entrepreneurial marketing variable (x) on the marketing performance variable (y) worth 0.000 <0.05 and the value of t count 12.822> t table 0.2006. So it is hoped that every Micro, Small and Medium Enterprises  actor can always set aside part of his profits to be used as the next capital, so that the business he runs can continue to grow.
Pengaruh Riview Melalui Perceived Quality, Price Terhadap Purchase Order Studi Kasus Konsumen Kosmetik (Produk Skintific) di Kecamatan Johan Pahlawan Salsabila, Salsabila; Jalil, Ivon; Putri, Cut Mega
Indonesia Economic Journal Vol. 2 No. 1 (2026): JANUARI-JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/dq7cz555

Abstract

This study aims to analyze the effect of reviews through perceived quality and price on purchase orders among Skintific cosmetic consumers in Johan Pahlawan District. The research is motivated by the growing influence of consumer reviews in shaping perceptions and purchase decisions, especially among young consumers who are active on social media. This study employs a quantitative research method with an associative approach. The population consists of all Skintific consumers in Johan Pahlawan District, with a sample of 100 respondents selected through a survey using a Likert-scale questionnaire. Data were analyzed using SPSS version 27.0, including validity and reliability tests, classical assumption tests, path analysis, and the Sobel test to examine mediation effects. The results show that reviews have a positive and significant effect on perceived quality, price, and purchase orders. Furthermore, both perceived quality and price have positive and significant effects on purchase orders. The mediation test results indicate that perceived quality and price partially mediate the relationship between reviews and purchase orders. Therefore, consumer reviews play a crucial role in enhancing quality perception, price evaluation, and purchase decisions regarding Skintific cosmetic products.
Pengaruh Beauty Influencer, Viral Marketing Dan Online Customer Review Terhadap Keputusan Pembelian ProdukSkintific di Aceh Barat. Wahyuni, Sri; Putri, Cut Mega
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/0v5g3p40

Abstract

This study aims to identify and analyze the influence of Beauty Influencers, Viral Marketing, and Online Customer Reviews on purchasing decisions for Skintific products. The sample selection in this study used a non-probability sampling method with a purposive sampling technique. Using the Slovin formula, the required sample size was calculated as 98.5; therefore, 100 respondents were considered sufficient to represent the study. In collecting data, the researcher used primary data sources through questionnaires distributed to respondents. The research data were analyzed using multiple linear regression analysis, coefficient of determination analysis, t-test, and F-test. The results of this study indicate that Beauty Influencers, Viral Marketing, and Online Customer Reviews have a positive and significant effect on purchasing decisions for Skintific products
PENGARUH PROMOSI ONLINE DAN KUALITAS PRODUK TERHADAP PREFERENSI KONSUMEN DALAM BERBELANJA ONLINE PADA MARKET PLACE TIKTOK Rahman, Afrijan; Jalil, Ivon; Putri, Cut Mega
VARIABLE RESEARCH JOURNAL Vol. 3 No. 01 (2026): JANUARI 2026
Publisher : Media Inovasi Pendidikan dan Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan penelitian ini adalah untuk menguji pengaruh promosi online dan kualitas produk terhadap preferensi konsumen. Populasi dalam penelitian ini adalah mahasiswa Universitas Teuku Umar Meulaboh. Non Probability Sampling adalah teknik pengambilan sampel yang menggunakan ukuran sampel sekitar 96 individu. Dalam riset ini, variabel dependen (Y) adalah preferensi konsumen. Promosi online dan kualitas produk adalah variabel independen (X). Riset ini menggunakan analisis garis berganda, yang digunakan untuk menguji hubungan antara dua atau lebih variabel. Data yang digunakan adalah data primer yang dianalisis menggunakan Program Statistik untuk Ilmu Sosial (SPSS). Berdasarkan hasil analisis, ditentukan bahwa variabel promosi online memiliki pengaruh signifikan terhadap preferensi konsumen, variabel kualitas produk memiliki pengaruh signifikan terhadap preferensi konsumen.
Analisis Brand Image dan Kualitas Layanan dalam Memengaruhi Keputusan Pembelian Konsumen pada Produk Yamaha Meilinda, Roza; Putri, Cut Mega
Regress: Journal of Economics & Management Vol. 5 No. 1 (2025)
Publisher : Medan Resource Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57251/reg.v5i1.1985

Abstract

This study examines the influence of brand image and service quality on consumer purchasing decisions at Yamaha motorcycle dealers in West Aceh Regency amid the intensifying competition within the automotive industry. The research addresses how a strong corporate image and high-quality service contribute to consumer preferences and purchasing behavior. A quantitative approach with a causal associative design was employed, involving 50 customers of PT Alfa Scorpii Meulaboh as respondents. Data were collected through structured questionnaires and analyzed using validity and reliability testing, classical assumption testing, multiple linear regression analysis, t-tests, and F-tests with the assistance of SPSS software. The findings reveal that brand image exerts a positive and significant influence on purchasing decisions. Service quality likewise demonstrates a positive and significant effect on consumer purchasing decisions. Simultaneously, both variables account for 93.7% of the variance in purchasing decisions, while the remaining 6.3% is attributed to external factors beyond the research model. The study argues that strengthening brand image and improving service quality constitute strategic factors in enhancing customer loyalty and sustaining competitiveness in the automotive industry.
Pengaruh Review Online, Diskon, dan Kualitas Produk terhadap Perilaku Impulsive Buying pada Platform Tiktok Shop di Kecamatan Johan Pahlawan Kabupaten Aceh Barat Lestari, Muri Intan; Putri, Cut Mega; Jalil, Ivon
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.8732

Abstract

Perkembangan social commerce melalui TikTok Shop telah mengubah pola perilaku konsumen, khususnya dalam munculnya pembelian impulsif yang dipicu oleh stimulus digital. Penelitian ini bertujuan untuk menganalisis pengaruh review online, diskon, dan kualitas produk terhadap perilaku impulsive buying pada pengguna TikTok Shop di Kecamatan Johan Pahlawan Kabupaten Aceh Barat. Studi ini menggunakan pendekatan kuantitatif dengan metode survei. Data diperoleh melalui penyebaran kuesioner kepada konsumen yang pernah berbelanja di TikTok Shop, kemudian dianalisis menggunakan teknik analisis regresi linier berganda untuk menguji pengaruh masing-masing variabel independen terhadap variabel dependen. Hasil penelitian menunjukkan bahwa diskon dan kualitas produk memiliki pengaruh positif dan signifikan terhadap impulsive buying, sedangkan review online berpengaruh positif dengan tingkat pengaruh yang lebih rendah dibandingkan variabel lainnya. Secara simultan, ketiga variabel terbukti berpengaruh signifikan dalam menjelaskan perilaku pembelian impulsif konsumen. Temuan ini mengindikasikan bahwa strategi promosi harga yang menarik, persepsi kualitas produk yang baik, serta paparan ulasan digital mampu memicu respons emosional dan keputusan pembelian spontan pada konsumen di lingkungan social commerce.Penelitian ini berkontribusi dalam memperkaya kajian perilaku konsumen digital dengan menghadirkan bukti empiris pada konteks TikTok Shop di tingkat daerah. Selain itu, hasil penelitian dapat menjadi rujukan praktis bagi pelaku usaha dan pengelola platform dalam merancang strategi pemasaran yang efektif serta lebih bertanggung jawab dalam mendorong transaksi daring.
Co-Authors Chairiyaton, Chairiyaton Jalil, Ivon Lestari, Muri Intan Meilinda, Roza Rahman, Afrijan Salsabila, Salsabila Sri Wahyuni Syahruli, Syahruli Yusnaidi, Yusnaidi Zulkifli Zulkifli