Putri, Cut Mega
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Implementasi E-Kinerja Terhadap Peningkatan Produktivitas Kerja Pegawai di BAPPEDA Kabupaten Simeulue Zulkifli, Zulkifli; Putri, Cut Mega
Jurnal Ilmiah Ekonomi Terpadu (Jimetera) Vol 4, No 2 (2024): JURNAL ILMIAH EKONOMI TERPADU
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jimetera.v4i2.10046

Abstract

The E-Kinerja system is the impact of progress that has occurred, to accelerate the development of more advanced communications and technology in the current era. This research aims to identify, analyze and evaluate new technology in increasing ASN/PNS work productivity through the use of E-Kinerja. The method used is a descriptive qualitative approach. This research attempts to present descriptive data on sources or informants, field observations and document research related to the research subject. The implementation of electronic performance in the Simeulue Regency Bappeda has been maximized as an effort to increase ASN/PNS work productivity. This is characterized by new policies being implemented which have a positive impact on increasing employee productivity. The implementation of E-Kinerja at BAPPEDA Simeulue Regency is running smoothly, recording work activity plans is better and reporting is on time. However, there are also employees who often face problems with the system, frequent server errors/downs. Therefore, it is recommended to ensure socialization in the use of E-Kinerja in stages, increasing the bandwidth capacity of the E-Kinerja server so that server errors/server down problems do not occur again.
Pengaruh Entrepreneurial Marketing Terhadap Kinerja Pemasaran Usaha Mikro Sulam Jahit Kasab di Kecamatan Kuala Baru, Kabupaten Aceh Singkil Syahruli, Syahruli; Yusnaidi, Yusnaidi; Chairiyaton, Chairiyaton; Putri, Cut Mega
Jurnal Ilmiah Ekonomi Terpadu (Jimetera) Vol 4, No 2 (2024): JURNAL ILMIAH EKONOMI TERPADU
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jimetera.v4i2.10050

Abstract

Entrepreneurial marketing is a marketing activity carried out by small and medium scale business actors in starting a business. This study aims to determine how much influence entrepreneurial marketing has on marketing performance in kasab embroidery micro businesses in Kuala Baru District, Aceh Singkil Regency. The sampling technique used to collect data through questionnaires to 96 people who sew kasab with the Likert scale method. The method used is simple linear regression analysis. The results show that entrepreneurial marketing has a positive effect on marketing performance as evidenced by the significance value for the effect of the entrepreneurial marketing variable (x) on the marketing performance variable (y) worth 0.000 <0.05 and the value of t count 12.822> t table 0.2006. So it is hoped that every Micro, Small and Medium Enterprises  actor can always set aside part of his profits to be used as the next capital, so that the business he runs can continue to grow.
Pengaruh Riview Melalui Perceived Quality, Price Terhadap Purchase Order Studi Kasus Konsumen Kosmetik (Produk Skintific) di Kecamatan Johan Pahlawan Salsabila, Salsabila; Jalil, Ivon; Putri, Cut Mega
Indonesia Economic Journal Vol. 2 No. 1 (2026): JANUARI-JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/dq7cz555

Abstract

This study aims to analyze the effect of reviews through perceived quality and price on purchase orders among Skintific cosmetic consumers in Johan Pahlawan District. The research is motivated by the growing influence of consumer reviews in shaping perceptions and purchase decisions, especially among young consumers who are active on social media. This study employs a quantitative research method with an associative approach. The population consists of all Skintific consumers in Johan Pahlawan District, with a sample of 100 respondents selected through a survey using a Likert-scale questionnaire. Data were analyzed using SPSS version 27.0, including validity and reliability tests, classical assumption tests, path analysis, and the Sobel test to examine mediation effects. The results show that reviews have a positive and significant effect on perceived quality, price, and purchase orders. Furthermore, both perceived quality and price have positive and significant effects on purchase orders. The mediation test results indicate that perceived quality and price partially mediate the relationship between reviews and purchase orders. Therefore, consumer reviews play a crucial role in enhancing quality perception, price evaluation, and purchase decisions regarding Skintific cosmetic products.