Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
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All Journal International Journal of Multidisciplinary: Applied Business and Education Research
Santos, Joseph Emil
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Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Environmental Science Medicine & Pharmacology

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Engagement and Learning Success: Evidence from Three Years of Transformational Teaching Strategies in Online Event Marketing Education Vergara, Kimberly Christie; Santos, Joseph Emil; Blasa-Cheng, Angelique; Balatbat, Maricel; Vergara, Raymond Allan
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 4 No. 11 (2023): International Journal of Multidisciplinary: Applied Business and Education Res
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.04.11.27

Abstract

This study is part of an ongoing teacher-led initiative in understanding the co-creation of a transformative learning experience in the online event marketing classroom. The study measures the impact of student engagement on student-defined learning success in online learning. Using a mixed methods approach, it investigates data collected through a survey questionnaire in three different years from students who enrolled in two course subjects. This study demonstrates that student engagement is significantly correlated with and predicts learner-defined learning success in online learning. Furthermore, it finds that there were statistically significant differences in levels of student engagement and learning success among different cohorts, particularly when compared to cohorts who took the course subject in the later year. The differences may have been a result of the development of skills appropriate for online learning, and in improvements in course content and delivery.
The Nexus of Crowdfunding and Venture Creation: A Systematic Review Vergara, Kimberly Christie S.; Santos, Joseph Emil; Vergara, Raymond Allan
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 6 No. 1 (2025): International Journal of Multidisciplinary: Applied Business and Education Rese
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.06.01.03

Abstract

This systematic review explores how crowdfunding impacts en-trepreneurial processes, business sustainability, and venture growth. By analyzing 19 SCOPUS-indexed studies, this review iden-tifies crowdfunding’s financial and non-financial benefits, includ-ing enhanced consumer insight, market exposure, and co-creation opportunities. Crowdfunding redefines stakeholder roles, foster-ing participatory ecosystems that enable innovation, strategic scaling, and resilience. Key findings emphasize the importance of stakeholder engagement and market validation while highlighting gaps in understanding long-term sustainability, cultural influences, and evolving backer-venture dynamics. These insights provide actionable strategies for entrepreneurs and researchers to harness crowdfunding’s potential in venture creation.
Purchase and Collection Motivations of Co-Branded Limited-Edition Collectibles: The case of the Jollibee Funko Pop Santos, Joseph Emil; Vergara, Raymond Allan G.
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 4 No. 3 (2023): International Journal of Multidisciplinary: Applied Business and Education Rese
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.04.03.06

Abstract

This exploratory case study seeks to understand the purchase and collection motivations of an international co-branded limited-edition collectible. It also explores consumers’ perceptions of the brand collaboration between Philippine-based Jollibee and United States-based Funko. This study finds that consumers are motivated to purchase and collect products based on their willingness to identify with the brand, which stems from personal values, self-concept, and nostalgia. While most studies on co-branding use simulated alliances, this study provides a real example of an international branding collaboration, thereby providing a nuanced understanding of co-branding spillover effects and how a consumer’s willingness to identify with a brand motivates their purchase and collection decisions.
Co-Authors Balatbat, Maricel Blasa-Cheng, Angelique Vergara, Kimberly Christie Vergara, Kimberly Christie S. Vergara, Raymond Allan Vergara, Raymond Allan G.