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All Journal International Journal of Multidisciplinary: Applied Business and Education Research
Vergara, Raymond Allan
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Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Environmental Science Medicine & Pharmacology

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Engagement and Learning Success: Evidence from Three Years of Transformational Teaching Strategies in Online Event Marketing Education Vergara, Kimberly Christie; Santos, Joseph Emil; Blasa-Cheng, Angelique; Balatbat, Maricel; Vergara, Raymond Allan
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 4 No. 11 (2023): International Journal of Multidisciplinary: Applied Business and Education Res
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.04.11.27

Abstract

This study is part of an ongoing teacher-led initiative in understanding the co-creation of a transformative learning experience in the online event marketing classroom. The study measures the impact of student engagement on student-defined learning success in online learning. Using a mixed methods approach, it investigates data collected through a survey questionnaire in three different years from students who enrolled in two course subjects. This study demonstrates that student engagement is significantly correlated with and predicts learner-defined learning success in online learning. Furthermore, it finds that there were statistically significant differences in levels of student engagement and learning success among different cohorts, particularly when compared to cohorts who took the course subject in the later year. The differences may have been a result of the development of skills appropriate for online learning, and in improvements in course content and delivery.
Teaching before, during, and after the pandemic: A collaborative autoethnography of college educators teaching service-learning courses Vergara, Raymond Allan; Blasa-Cheng, Angelique; Vergara, Kimberly Christie; Balatbat, Maricel
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 5 No. 1 (2024): International Journal of Multidisciplinary: Applied Business and Education Rese
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.05.01.01

Abstract

This is a collaborative autoethnographic account of two educators' experience teaching undergraduate students a course that integrates and activates service-learning principles before, during, and after the pandemic. It is a narrative of the circumstances and problems encountered, how they addressed these issues, and how they addressed problems, resolved issues, and improved learning outcomes. The study also discussed outcomes resulting from the steps they undertook and explored how they want to develop and enhance their courses moving forward. In discussing their experiences, they realized that the pandemic allowed them to reflect on their teaching philosophy and pedagogy, which led to improving their teaching practices. They believe that these improvements led to better learning outcomes. Furthermore, sharing experiences led to discussing unique perspectives on issues and problems, providing insight on how to solve problems, resolve issues, and improve learning outcomes.
Crowdfunding and Social Capital: A Pathway for The Internationalization of MSMEs and Social Enterprises? Vergara, Kimberly Christie; Vergara, Raymond Allan
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 5 No. 4 (2024): International Journal of Multidisciplinary: Applied Business and Education Rese
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.05.04.08

Abstract

Micro and social entrepreneurs face multiple challenges, including limited access to funding, knowledge systems, networks, and markets, which limit the growth and development of their ventures. This study seeks to understand how the participation in crowdfunding and its utilization to internationalize can help micro and social enterprises address challenges through social capital. Through a narrative review of literature anchored on the resource-based and knowledge-based theories of the firm and the theory of social capital, this study finds that crowdfunding provides access to funding, knowledge systems, and networks. Moreover, the participation in crowdfunding provides access to large, international markets. However, despite these benefits, there remains challenges to micro and social enterprise participation in crowdfunding as there is low awareness and adoption in developing countries. Furthermore, there is still question on crowdfunding’s viability as an internationalization strategy. The study ends by identifying directions for future research.
The Nexus of Crowdfunding and Venture Creation: A Systematic Review Vergara, Kimberly Christie S.; Santos, Joseph Emil; Vergara, Raymond Allan
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 6 No. 1 (2025): International Journal of Multidisciplinary: Applied Business and Education Rese
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.06.01.03

Abstract

This systematic review explores how crowdfunding impacts en-trepreneurial processes, business sustainability, and venture growth. By analyzing 19 SCOPUS-indexed studies, this review iden-tifies crowdfunding’s financial and non-financial benefits, includ-ing enhanced consumer insight, market exposure, and co-creation opportunities. Crowdfunding redefines stakeholder roles, foster-ing participatory ecosystems that enable innovation, strategic scaling, and resilience. Key findings emphasize the importance of stakeholder engagement and market validation while highlighting gaps in understanding long-term sustainability, cultural influences, and evolving backer-venture dynamics. These insights provide actionable strategies for entrepreneurs and researchers to harness crowdfunding’s potential in venture creation.
Delivering A Transformational Learning Experience Online Vergara, Raymond Allan
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 3 No. 12 (2022): International Journal of Multidisciplinary: Applied Business and Education Res
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.03.12.24

Abstract

This study aims to explore how to deliver a transformational learning experience in an online classroom. Using qualitative action research, it examined expectations and experience of learners who participated in an online event marketing undergraduate course for a term. This study finds that experiential lessons, such as storytelling lectures and collaborative project requirements, and the teacher’s caring attitude and enthusiasm help learners master concepts, enhance skills, and develop positive attitudes, values, and beliefs towards learning. It also finds that teachers should focus on nurturing learner engagement to keep them motivated and persist in the course. This study contributes to the discussion on event marketing and management pedagogy, transformational teaching, and transformative learning experience.
Disney Magic through the Disney Guest Experience Vergara, Raymond Allan; Vergara, Kimberly Christie S.
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 4 No. 5 (2023): International Journal of Multidisciplinary: Applied Business and Education Rese
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.04.05.21

Abstract

This study discusses how Disney delivers a unique and memorable guest experience. Through subjective personal introspection, it examines Disney's approach to co-creating a profound guest experience. The Disney guest experience is profound because it delivers an experience that touches on all six dimensions of an experience: sensorial, emotional, cognitive, pragmatic, lifestyle, and relational.
Learning Co-Creation and Self-Determination: Lessons from Teaching Event Marketing Vergara, Raymond Allan; Vergara, Kimberly Christie
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 4 No. 7 (2023): International Journal of Multidisciplinary: Applied Business and Education Rese
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.04.07.33

Abstract

The role of learners in the learning process has increasingly evolved in the learning process, leaning towards a more active and participatory role in the learning process. The article explores the value of co-creation of learning and proposes that this value-in-use in the co-creation process is the learner’s intrinsic motivation. The study attempts to extend the self-determination theory by exploring learner experiences and presents a conceptual framework. The study finds that students that co-create their learning experiences in event marketing classes lead to self-motivation.
A Case Study on Philippine Sustainable Enterprises Aligned with the Quantum Sustainable Organizing Theory (QSOT) Cheng, Angelique C. Blasa; Chiu, Rhett M.; Dy, Catherine M.; Kim, Su Jin; Trono, Paul D.; Aure, Patrick Adiel H.; Vergara, Raymond Allan
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 4 No. 8 (2023): International Journal of Multidisciplinary: Applied Business and Education Rese
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.04.08.35

Abstract

The research aims to build on Dyck and Greidanus’ (2016) study on the Quantum Sustainable Organizing Theory (QSOT) by analyzing Philippine sustainable enterprises and how they adopt and execute the principles of QSOT into their organization. The data gathered from the multiple-case study were collated and used to promote sustainability and build knowledge on the contemporary theory. The research utilized a qualitative embedded multiple-case study design in investigating the exhibition of QSOT in Philippine sustainable enterprises. Through in-depth interviews with three (3) Philippine sustainable enterprises or potentially QSOT organizations, the paper identified and illustrated QSOT-aligned business practices, operations, and functions. Among the three Philippine sustainable enterprises studied, two were identified as fully QSOT-oriented companies. The researchers note that QSOT can be operationalized in the country; however, the success of adoption and integration is dependent on the industry, ability to innovate the business structure, entanglement of “external” entities, and financial capacity. The study framed sustainable organizing practices in a manner that is concrete and specific—practices that enhance social and ecological well-being were elaborated. As the Quantum Sustainable Organizing Theory (QSOT) is a contemporary theory, more research is needed to understand the concept, especially in the Philippine context.
Co-Authors Aure, Patrick Adiel H. Balatbat, Maricel Blasa-Cheng, Angelique Cheng, Angelique C. Blasa Chiu, Rhett M. Dy, Catherine M. Kim, Su Jin Santos, Joseph Emil Trono, Paul D. Vergara, Kimberly Christie Vergara, Kimberly Christie S.