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All Journal International Journal of Multidisciplinary: Applied Business and Education Research
Cristobal, Charito S.
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Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Environmental Science Medicine & Pharmacology

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Assessment on the User Interface of a Select Consumer Mobile Application and its Effect to Purchasing Behaviour of Generation Z Agapay, Arnel B.; Gutierrez, Ernell Bautista; Cajayon, Menrado V.; Cristobal, Charito S.
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 5 No. 3 (2024): International Journal of Multidisciplinary: Applied Business and Education Rese
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.05.03.26

Abstract

The research assessed the User Interface of a Select Consumer Mobile Application and its effect to the buying behaviour of Generation Z. The Visual Appeal, Navigational Content and Application’s Data Modelling are used as factors for the Mobile App User Interface while Frequency, Quantity and Timing of Purchase are used for Purchase Behaviour. The research is quantitative in nature and utilized 250 respondents selected by way of purposive and random sampling. Results revealed that, in terms of the User’s Interface, respondents expressed a Strong Agreement on the aspect of usability in terms of features and functionalities of the select Consumer Mobile Application. Similarly, a Strong Agreement is also expressed by the respondents towards influence of the user interface in their Purchasing Behaviour. Also, result revealed that the User’s Interface of the Select Mobile Application Strongly Influenced the Purchasing Behaviour of the respondents.
Mock Board and Customs Broker Licensure Examination Performance of a Select Higher Education Institution: A Predictive-Correlational Approach Dante Jr, Julian M; Gutierrez, Ernell Bautista; Doyo, Joan R.; Cristobal, Charito S.
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 5 No. 7 (2024): International Journal of Multidisciplinary: Applied Business and Education Rese
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.05.07.28

Abstract

Board courses have been highlighted in all higher education institutions regardless of the program. Most education institutions, if not all, are using board performance as one of their marketing strategies to attract more enrollees, and the customs administration is not an exception. Thus, this study is conducted to determine whether mock board performance is associated with licensure examination performance and if it can predict such. The study utilized thirty-six (36) takers from 2021 – 2023. Kolmogorov-Smirnov Test of 2-independent Sample is used and determined that data are normally distributed with significance values greater than 0.05. On the other hand, Spearman-Rank Correlation is used and determined that Performance in the Mock Board Examination is directly related to the Performance in the Customs Broker Licensure Examination with significance values less than 0.05. On the other hand, simple regression is used and determined that performance in the mock board examination is a determinant for the performance in the licensure examination obtaining probability values of less than 0.05.
Co-Authors Agapay, Arnel B. Cajayon, Menrado V. Dante Jr, Julian M Doyo, Joan R. Gutierrez, Ernell Bautista