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All Journal International Journal of Multidisciplinary: Applied Business and Education Research
Cajayon, Menrado V.
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Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Environmental Science Medicine & Pharmacology

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Assessment on the User Interface of a Select Consumer Mobile Application and its Effect to Purchasing Behaviour of Generation Z Agapay, Arnel B.; Gutierrez, Ernell Bautista; Cajayon, Menrado V.; Cristobal, Charito S.
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 5 No. 3 (2024): International Journal of Multidisciplinary: Applied Business and Education Rese
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.05.03.26

Abstract

The research assessed the User Interface of a Select Consumer Mobile Application and its effect to the buying behaviour of Generation Z. The Visual Appeal, Navigational Content and Application’s Data Modelling are used as factors for the Mobile App User Interface while Frequency, Quantity and Timing of Purchase are used for Purchase Behaviour. The research is quantitative in nature and utilized 250 respondents selected by way of purposive and random sampling. Results revealed that, in terms of the User’s Interface, respondents expressed a Strong Agreement on the aspect of usability in terms of features and functionalities of the select Consumer Mobile Application. Similarly, a Strong Agreement is also expressed by the respondents towards influence of the user interface in their Purchasing Behaviour. Also, result revealed that the User’s Interface of the Select Mobile Application Strongly Influenced the Purchasing Behaviour of the respondents.
Strategies Applied in Resolving Organizational Conflict in the Academe: An Experienced-based Approach Cajayon, Menrado V.; Gutierrez, Ernell Bautista; Masanga, Luisito P.
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 5 No. 3 (2024): International Journal of Multidisciplinary: Applied Business and Education Rese
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.05.03.20

Abstract

There is no organization with no conflict situations (Kharadze & Gulua (2023), thus, this research identified and analysed organizational conflict in the subject institution. It further investigated the effectiveness of conflict resolution as practiced by the select organization. The study is qualitative in nature and utilized twelve (12) key informants selected by way of purposive sampling. Results revealed common organizational conflicts, strategies and suggestions based on the experience of the select key informants. The following organizational conflicts were culled out: Misinterpretation/Misunderstanding, Failure to Comply, Leadership Conflict, Professional Rivalry, Work Load Distribution and Undesirable Decision-making. On the other hand, the following are the common strategies applied to solve organizational conflict: Teambuilding, One-on-One Interaction, Portraying Positive Disposition, Identifying and Eradicating Root Causes and Policy Re-orientation. Lastly, the following are suggested by the key informants to lessen if not to solve organizational conflict: Socialization Activities, Collaborative Activities, Expert Advice, Helpful Attitude and Openness and Honesty.
Co-Authors Agapay, Arnel B. Cristobal, Charito S. Gutierrez, Ernell Bautista Masanga, Luisito P.