Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Psyche 165 Journal Escalate : Economics and Business Journal
Perdana Oskar, Dimas
Unknown Affiliation
Economics, Econometrics & Finance Education Library & Information Science Nursing Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Faktor Psikologis dan Intensitas Penggunaan Media Sosial Sebagai Prediktor Keputusan Pembelian pada Live Shopping TikTok Wahyuni, Rika; Perdana Oskar, Dimas; Mariana, Rina; Irfani, Hadi; Theozard Fikri, Harry
Psyche 165 Journal Vol. 16 (2023) No. 3
Publisher : Fakultas Psikologi, Universitas Putra Indonesia YPTK Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35134/jpsy165.v16i3.254

Abstract

The use of the internet as an online marketing medium which is classified as effective and reaches a large number of internet user communities. Market traffic has increased rapidly because purchasing decisions through online transactions are seen as providing convenience, one of which is using live shopping TikTok. Purchasing is an activity of buying products in the form of goods and services by customers through a complex thought process. The customer will assess and choose the best option. The purpose of the study was to determine whether there is a role for psychological factors and intensity using social media on purchasing decisions in live shopping TikTok. This research uses quantitative research methods. The subjects of this research were 85 housewives in Lubuk Begalung District Padang City selected using a random sampling technique. The data collection methods used are the intensity scale of psychological factors, scale of intensity using social media, and scale of purchasing decisions. Research data analyzed with multiple linear regression by the SPSS 26.0 for Windows. The results showed that: (1) psychological factors and Intensity using social media together on Purchasing decisions in live shopping TikTok with F value = 47,900, R2 = 0,734, dan p = 0,000; (2) there was significant impact of psychological factors on purchasing decisions in live shopping TikTok with beta coefficient = 0,206, t = 2,463and p value = 0,016; and (3) there was significant impact of intensity using social media on Purchasing decisions in live shopping TikTok with beta coefficient = 0,526, t = 6,968 and p value = 0,000. Contribution amounted to 73,4 percent.
Community Building in the Digital Age: Fostering Brand Loyalty Asakdiyah, Salamatun; Perdana Oskar, Dimas
Escalate : Economics and Business Journal Vol. 2 No. 01: Behavioral Finance, AI, and the Digital Economy: Pathways to Competitive Advantage
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v2i01.55

Abstract

This study examines the interplay of brand loyalty, community building, digital engagement, and consumer engagement within PT. ISAM (Industri Susu Alam Murni), a dairy company. Using a quantitative research approach and Structural Equation Modeling (SEM) with Smart PLS as the analytical tool, data from 100 consumers were analyzed to assess direct and indirect effects among these variables. The findings reveal that while community building efforts showed no significant direct impact on brand loyalty, digital engagement significantly influences consumer engagement, which in turn positively affects brand loyalty. These results underscore the critical role of effective digital strategies in fostering consumer participation and advocacy, thereby enhancing brand loyalty in the competitive dairy industry landscape. The study contributes insights that can guide strategic decision-making and marketing efforts aimed at cultivating stronger brand-consumer relationships and improving market positioning for PT. ISAM and similar companies in the dairy sector.
Co-Authors Irfani, Hadi Rika Wahyuni Rina Mariana Salamatun Asakdiyah, Salamatun Theozard Fikri, Harry