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All Journal Gemilang: Jurnal Manajemen dan Akuntansi Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Riset Manajemen
Muhammad Ilham Wardana Haeruddin
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management

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Pengaruh Sistem Pembayaran Digital QRIS Terhadap Penjualan Pada Unit Usaha Kopma Store 1 Koperasi Mahasiswa “Almamater”Universitas Negeri Makassar A.Alwansyah; Chalid Imran Musa; Muhammad Ilham Wardana Haeruddin; Siti Hasbiah; Nurul Fadillah
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 4 No. 2 (2024): April : Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v4i2.1287

Abstract

This study aims to determine the effect of implementing the QRIS digital payment system on sales in the kopma store 1 business unit of the Alma Mater Student Cooperative of Makassar State University. The respondents in this study were as many as 100 consumers of Kopma Store 1 Makassar State University who made transactions using digital QRIS. This type of research uses a type of quantitative research with purposive sampling techniques as sampling techniques using certain considerations in accordance with the desired criteria to be able to determine the number of samples to be studied. In the sense that the sample taken is consumers who use the QRIS digital payment system. The data collection used are questionnaires, observations and documentation. The analysis method in this study uses instrument tests (validity tests, reliability tests), classical assumption tests (normality tests, heteroscadacity tests, linearity tests), hypothesis tests (determination coefficient tests, and t tests. The results of this study show that the QRIS digital payment system has a positive and significant effect on sales at the Kopma Store 1 Business Union of the Student Cooperative "Alamamater" Makassar State University. It is known that the value of t-count 33.238>t-table 2.302 with a significant value of 0.00<0.05 which means that H1 is accepted and H0 is rejected in other words the variable QRIS digital payment system has a positive and significant effect on sales.
Pengaruh Brand Awareness dan Electronic Word of Mouth Marketing terhadap Repurchase Intention melalui Costumer Satisfaction sebagai Variabel Intervening pada Fashion Erigo di Aplikasi Shopee: Studi Kasus pada Mahasiswa Fakultas Ekonomi dan Bisnis, Universitas Negeri Makassar Mohammad Fadel Astari; Chalid Imran Musa; Muhammad Ilham Wardana Haeruddin; Muhammad Ichwan Musa; Zainal Ruma
JURNAL RISET MANAJEMEN (JURMA) Vol 2 No 4 (2024): December : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v2i4.2700

Abstract

This research aims to determine the influence of Brand Awareness and Electronic Word of Mouth Marketing on Repurchase Intention through Customer Satisfaction as an Intervening Variable in Erigo Fashion in the Shopee Application on Students of the Faculty of Economics and Business, Makassar State University. The data used in this research is primary data of 100 samples. This type of research is included in quantitative research. The population in this study were students from the Faculty of Economics and Business, Makassar State University who had made purchases from Erigo Fashion on the Shopee Application. Data collection was carried out using documentation and survey methods using questionnaires. The data analysis technique uses PLS (Partial Least Square) analysis. The results of this research show that brand awareness and electronic word of mouth have a positive and significant influence on customer satisfaction with Erigo fashion in the Shopee application. Furthermore, customer satisfaction also has a positive and significant impact on repurchase intention. Brand awareness does not have a significant influence on repurchess intention, and electronic word of mouth does not have a significant influence on prepurchess intention. Apart from that, brand awareness influences repurchase intention through customer satisfaction as an intervening variable, while electronic word of mouth also influences repurchase intention through customer satisfaction as and intervening variable.
Pengaruh Brand Awareness dan Electronic Word Of Mouth Marketing Terhadap Repurchase Intention Melalui Costumer Satisfaction sebagai Variabel Intervening pada Fashion Erigo di Aplikasi Shopee (Studi Kasus pada Mahasiswa Fakultas Ekonomi dan Bisnis, Univers Mohammad Fadel Astari; Chalid Imran Musa; Muhammad Ilham Wardana Haeruddin; Muhammad Ichwan Musa; Zainal Ruma
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 1 (2025): Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v3i1.2685

Abstract

This research aims to determine the influence of Brand Awareness and Electronic Word of Mouth Marketing on Repurchase Intention through Customer Satisfaction as an Intervening Variable in Erigo Fashion in the Shopee Application on Students of the Faculty of Economics and Business, Makassar State University. The data used in this research is primary data of 100 samples. This type of research is included in quantitative research. The population in this study were students from the Faculty of Economics and Business, Makassar State University who had made purchases from Erigo Fashion on the Shopee Application. Data collection was carried out using documentation and survey methods using questionnaires. The data analysis technique uses PLS (Partial Least Square) analysis. The results of this research show that brand awareness and electronic word of mouth have a positive and significant influence on customer satisfaction with Erigo fashion in the Shopee application. Furthermore, customer satisfaction also has a positive and significant impact on repurchase intention. Brand awareness does not have a significant influence on repurchess intention, and electronic word of mouth does not have a significant influence on prepurchess intention. Apart from that, brand awareness influences repurchase intention through customer satisfaction as an intervening variable, while electronic word of mouth also influences repurchase intention through customer satisfaction as and intervening variable.
Co-Authors A.Alwansyah Chalid Imran Musa Mohammad Fadel Astari Nurul Fadillah Siti Hasbiah Zainal Ruma