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All Journal Abdimas Indonesian Journal Journal of Modern Islamic Studies and Civilization
Daroji, Choirul
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Religion Humanities Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Library & Information Science Social Sciences Other

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Development of the Halal Industry in Indonesia: Opportunities and Challenges after the Covid-19 Pandemic Christanti, Yana Dwi; Widodo, Nova Maulud; Daroji, Choirul
Journal of Modern Islamic Studies and Civilization Том 1 № 03 (2023): Journal of Modern Islamic Studies and Civilization
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jmisc.v1i03.194

Abstract

The halal industry in Indonesia after Covid 19 has experienced growth, with Indonesia's population of 229.6 million in 2020, it has not been able to make Indonesia a supplier country for the needs of halal commodities in the world, there are many challenges that deserve joint attention to make Indonesia the center of the world's halal industry as targeted by the government in 2024 there will be two challenges in general, namely external challenges and domestic internal challenges, while opportunities for the halal industry in Indonesia are in the halal food sector, Islamic finance, halal tourism and Modest fashion. For this reason, this study aims to look at the Development of the Halal Industry in Indonesia regarding Opportunities and Challenges in the Post-Covid-19 Pandemic. This study uses a literature study, a descriptive approach, data and information collected from various literature from secondary data. Through this research, the authors hope to contribute to a portrait of the halal industry in post-pandemic Indonesia, so that they can see opportunities for development.
Peran Media Sosial dalam Pemasaran Produk UMKM di Desa Ngunut Parang Magetan (Studi Kasus pada UMKM Cake dan Frozen Food) Daroji, Choirul; Nurdiantini, Faisa; Fuadah, Tsamrotul; Sari, Widya Purnama
Abdimas Indonesian Journal Vol. 4 No. 1 (2024)
Publisher : Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/aij.v4i1.380

Abstract

Ngunut Village is one of the villages located in Parang District which is a place for group 21 community service courses (KPM). Ngunut Village has several resources that can be developed, either in the form of Natural Resources or Human Resources. Several strengths or assets in Ngunut Village have been found, one of which is regarding the village's natural potential which can be utilized to the fullest by making the community the main actor and determinant of Development Efforts. Therefore, with this community service activity the author tries to develop a marketing strategy to increase MSME income. So that MSME actors can be more creative and innovative in planning successful marketing strategies. Now it is a must to have a presence on social media considering its significant influence, an MSMEs can develop faster by having social media for promotion and sales compared to not using it. The purpose of this study was to measure the role of social media as a promotional tool in increasing product marketing from MSMEs that focus on the cake and frozen food business in Ngunut Village, Parang District, Magetan Regency. The method used in this research is the ABCD (Assets Based Community Development) approach, namely identifying the assets owned by the surrounding community. The results of the study show that according to the informants involved, the use of social media as a promotional tool has a very important role in increasing product marketing from MSMEs engaged in the culinary field, especially for small businesses.
Co-Authors Christanti, Yana Dwi FUADAH, TSAMROTUL Nurdiantini, Faisa Sari, Widya Purnama Widodo, Nova Maulud