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All Journal BISEI: Jurnal Bisnis dan Ekonomi Islam Abdimas Indonesian Journal
Sari, Widya Purnama
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Religion Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Peran Media Sosial dalam Pemasaran Produk UMKM di Desa Ngunut Parang Magetan (Studi Kasus pada UMKM Cake dan Frozen Food) Daroji, Choirul; Nurdiantini, Faisa; Fuadah, Tsamrotul; Sari, Widya Purnama
Abdimas Indonesian Journal Vol. 4 No. 1 (2024)
Publisher : Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/aij.v4i1.380

Abstract

Ngunut Village is one of the villages located in Parang District which is a place for group 21 community service courses (KPM). Ngunut Village has several resources that can be developed, either in the form of Natural Resources or Human Resources. Several strengths or assets in Ngunut Village have been found, one of which is regarding the village's natural potential which can be utilized to the fullest by making the community the main actor and determinant of Development Efforts. Therefore, with this community service activity the author tries to develop a marketing strategy to increase MSME income. So that MSME actors can be more creative and innovative in planning successful marketing strategies. Now it is a must to have a presence on social media considering its significant influence, an MSMEs can develop faster by having social media for promotion and sales compared to not using it. The purpose of this study was to measure the role of social media as a promotional tool in increasing product marketing from MSMEs that focus on the cake and frozen food business in Ngunut Village, Parang District, Magetan Regency. The method used in this research is the ABCD (Assets Based Community Development) approach, namely identifying the assets owned by the surrounding community. The results of the study show that according to the informants involved, the use of social media as a promotional tool has a very important role in increasing product marketing from MSMEs engaged in the culinary field, especially for small businesses.
Analisis Mekanisme Tabungan Berencana Menggunakan Akad Mudharabah Mutalaqah Pada PT. Bank Sumut Syariah Medan Sari, Widya Purnama; Arafah, Santi
Bisei : Jurnal Bisnis dan Ekonomi Islam Vol 8 No 2 (2023): Desember 2023
Publisher : Fakultas Ekonomi, Universitas Hasyim Asy'ari Tebuireng Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/bisei.v8i2.5274

Abstract

Penelitian ini bertujuan untuk mengetahui tabungan berencana yang digunakan oleh Bank Sumut Syariah Medan dalam tabungan berencana akad mudharabah mutlaqah. Jenis penelitian yang digunakan adalah kualitatif, sedangkan sifat penelitian yaitu deskriptif. Teknik pengumpulan data yang dilakukan yaitu wawancara, observasi dan dokumentasi. Temuan penelitian menunjukkan bahwa Bank Sumut Syariah Medan bermaksud untuk menerapkan Perjanjian Mudharabah Mutlaqah dalam analisisnya tentang mekanisme tabungan. Kontrak mudharabah mutalaqah yang dimaksudkan untuk dimanfaatkan dengan mekanisme tabungan. Karena Bank Sumut Syariah Medan menganut prinsip syariah, setiap bank harus menggunakan akad yang melakukan hal yang sama sebagai dasar suatu produk agar dapat menawarkan salah satu fasilitas kepada nasabah. Tantangan Bank Sumut Syariah Medan yaitu kemungkinan finalty jika nasabah menarik uang sebelum perjanjian awal
Co-Authors Arafah, Santi Daroji, Choirul FUADAH, TSAMROTUL Nurdiantini, Faisa