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FORECASTING ANALYSIS OF ZIS COLLECTION IN BANJAR REGENCY USING DOUBLE EXPONENTIAL SMOOTHING METHOD Malihah, Lola; Ma'mun, Muhammad Yulian; Mahfuzah, Annisa; Karimah , Husna; Meilania, Gusti Tasya; Murliana, Mera
J-EBIS (Jurnal Ekonomi dan Bisnis Islam) Vol 7, No 2 (2022)
Publisher : IAIN Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/j-ebis.v7i2.4278

The purpose of this study is to observe forecasting zakat collection funds and other Islamic religious charity (ZIS) that the Banjar Regency Baznas collect from October 2021 to March 2022. The method used is the Double Exponential Smoothing method, and analyzed by using the parameters ???? = 0,4 ???????????? ???? = 0,1. For this study, secondary data of Baznas Banjar Regency collection funds covering from January 2018 to September 2021 was obtained from its institution. The findings show that forecasting with this method resulted in ZIS collection will be increased monthly for the next six months. Therefore, the data will benefit Baznas Banjar Regency and other stakeholders in planning and evaluating the management of ZIS funds. Thus, policymakers can use it to improve public welfare and poverty alleviation in Banjar Regency.

Pengaruh Brand Image dan Halal Branding Terhadap Minat Pembelian Produk Kosmetik (Studi pada Mahasiswi Fakultas Ekonomi dan Bisnis Islam IAI Darussalam Martapura) Malihah, Lola; Anwar, Mukhlis Kaspul; Meilania, Gusti Tasya; Amalia, Rizqi
Jurnal Riset Inspirasi Manajemen dan Kewirausahaan Vol. 7 No. 1 (2023): JURNAL RISET INSPIRASI MANAJEMEN DAN KEWIRAUSAHAAN
Publisher : Sekolah Tinggi Ilmu Manajemen Indonesia (STIMI) Banjarmasin

Brand Image adalah tentang apa yang konsumen fikirkan dan rasakan saat mendengar atau melihat sebuah merek. Halal branding adalah brand yang penamaannya diperbolehkan mengikuti ketentuan syariat Islam yaitu Al Quran dan Hadits. Halal branding dapat bersifat eksplisit ataupun implisit, asalkan brand tersebut mencerminkan suatu keadaan, kondisi atau komposisi yang sebenarnya dan tidak ada unsur penipuan terhadap konsumen. Kedua hal tersebut juga sering dijadikan sebagai pertimbangan ketika memilih produk kosmetik. Penelitian ini bertujuan untuk menganalisis pengaruh brand image dan halal branding terhadap motivasi / minat pembelian produk kosmetik mahasiswi Fakultas Ekonomi dan Bisnis Islam angkatan 2018 dan 2019. Pada penelitian ini, digunakan analisis regresi linier berganda. Dari analisis yang dilakukan, diperoleh hasil bahwa variabel brand image tidak berpengaruh secara signifikan terhadap motivasi pembelian produk kosmetik. Sedangkan variabel halal branding berpengaruh signifikan terhadap motivasi pembelian produk kosmetik.Kata kunci: Brand Image, Halal Branding, Kosmetik.

PERBANDINGAN MODEL PERAMALAN JUMLAH PENCARI KERJA MENGGUNAKAN ARIMA DAN DOUBLE EXPONENTIAL SMOOTHING Malihah, Lola Malihah; Meilania, Gusti Tasya
Jurnal Litbang Sukowati : Media Penelitian dan Pengembangan Vol 7 No 2 (2023): Vol. 7 No. 2, November 2023
Publisher : Badan Perencanaan Pembangunan, Riset dan Inovasi Daerah Kabupaten Sragen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32630/sukowati.v7i2.441

The high population growth rate will affect the demand for employment and the number of job seekers. This study aims to determine the characteristics of job seekers' data, form a forecasting model, and predict the number of registered job seekers in Banjar Regency using Double Exponential Smoothing and ARIMA models. Based on the analysis conducted, the ARMA model (1,1) is the best model that can be used to predict the number of job seekers in Banjar Regency. From this model, the results show that in short-term forecasting, the number of job seekers in Banjar Regency is suspected to have increased for the following three periods.

ANALISIS PENGARUH BRAND AMBASSADOR BLACKPINK TERHADAP MINAT BELI PRODUK OREO Malihah, Lola; Meilania, Gusti Tasya
Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Vol 12, No 2 (2023)
Publisher : Universitas Tribhuwana Tungga Dewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jisip.v12i2.2612

Each company carries out various strategies to market its products, including companies that produce food and beverages. One of the trending food products is wafers of various types. In order to attract consumers, the company uses the services of a brand ambassador who plays a role in helping the smooth marketing activities of the products offered.Â Promotion using brand ambassadors is considered to be able to attract the attention of consumers. This study aims to determine the influence of Blackpink brand ambassadors on the interest in buying Oreo products. There are two variables in this study, namely the Brand Ambassador variable (X) and the Product Buying Interest variable (Y). This study used a quantitative approach by involving 36 respondents, namely santriwati Pondok Pesantren Salafiyah Darussalam Martapura as samples collected using purposive sampling techniques, where the criteria were students who had purchased Oreo Balckpink products. The analysis methods used are validity, reliability, classical assumption tests and simple linear regression analysis. In this study, the results were obtained that the Black Pink brand ambassador had a significant and positive influence on the interest in buying Oreo products. With the value R = 0.914., so it can be said that the relationship of independent and dependent variables in this study is very strong. This shows that the ambassador brand has a big role in increasing buying interest so that sales volume will also increase.Setiap perusahaan melakukan berbagai strategi untuk memasarkan produk-produknya, termasuk perusahaan yang memproduksi makanan dan minuman. Salah satu produk makanan yang menjadi tren yaitu wafer dengan berbagai jenis. Agar menarik minat konsumen perusahaan menggunakan jasa brand ambassador yang berperan dalam membantu kelancaran aktivitas pemasaran produk yang ditawarkan.Â Promosi dengan menggunakan brand ambassador dianggap mampu menarik perhatian konsumen. Penelitian ini bertujuan untuk mengetahui pengaruh brand ambassador Blackpink terhadap minat beli produk Oreo. Terdapat dua variabel dalam penelitian ini yaitu variabel Brand Ambassador (X) dan variabel Minat Beli Produk (Y). Penelitian ini menggunakan pendekatan kuantitatif dengan melibatkan 36 responden yaitu santriwati Pondok Pesantren Salafiyah Darussalam Martapura sebagai sampel yang dikumpulkan dengan teknik purposive sampling, dimana yang menjadi kriteria adalah santriwati yang telah membeli produk Oreo Balckpink.. Metode analisis yang digunakan berupa uji validitias, reliabilitas, uji asumsi klasik dan analisis regresi linear sederhana. Pada penelitian ini diperoleh hasil bahwa brand ambassador Black Pink memiliki pengaruh yang signifikan dan positif terhadap minat beli produk Oreo. Dengan nilai R = 0,914., sehingga dapat dikatakan bahwa hubungan variabel independen dan dependen dalam penelitian ini sangat kuat. Hal ini menunjukkan bahwa brand ambassador memilki peran besar dalam meningkatkan minat beli sehingga volume penjualan juga akan meningkat.Â

Pemodelan ARIMA-GARCH dalam Peramalan Kurs Rupiah Terhadap Yen dengan Masalah Keheterogenan Ragam Meilania, Gusti Tasya; Septiani, Adeline Vinda; Erianti, Efita; Notodiputro, Khairil Anwar; Angraini, Yeni
Ekonomis: Journal of Economics and Business Vol 8, No 1 (2024): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i1.1294

The currency exchange rate is the price of a country's currency expressed into another country's currency. At the beginning of 2020, the COVID-19 pandemic affected the weakening and changes in the Rupiah exchange rate against hard currencies, one of which was the Japanese Yen. This affects the expectations of LCS cooperation between Indonesia and Japan in terms of increasing the value of trade to investment between the two countries. Therefore, forecasting the upcoming currency exchange rate is indispensable to determine the upcoming macroeconomic policy. ARIMA is a commonly used quantitative method to forecast future data using past data patterns. The weakness of this method arises when the data violates the assumption of homogeneity of variety that often occurs in financial data, one of which is currency exchange rate data. The ARCH/GARCH model is an effective model for data with uncertain diversity characteristics. However, there is potential to combine ARIMA and ARCH/GARCH into an ARIMA-ARCH/GARCH hybrid model to obtain forecasting results with greater accuracy. In this study, the minimum return data on the Indonesian Rupiah (IDR) exchange rate against the Japanese Yen (JPY) shows the results that the ARIMA(0,0,1) model provides RMSE accuracy of 0.008. While the best forecasting model that can be used to forecast the maximum return data of the IDR exchange rate against JPY is ARIMA(1,0,0)-GARCH(1,1) with a small RMSE accuracy of 0.014. The forecasting results for the minimum return data for buying and selling are expected to strengthen the exchange rate. Meanwhile, the forecasting results for the maximum return data for buying and selling are expected to experience exchange rate weakening.

FORECASTING ANALYSIS OF ZIS COLLECTION IN BANJAR REGENCY USING DOUBLE EXPONENTIAL SMOOTHING METHOD Malihah, Lola; Ma'mun, Muhammad Yulian; Mahfuzah, Annisa; Karimah , Husna; Meilania, Gusti Tasya; Murliana, Mera
J-EBIS (Jurnal Ekonomi dan Bisnis Islam) Vol 7, No 2 (2022)
Publisher : IAIN Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/j-ebis.v7i2.4278

The purpose of this study is to observe forecasting zakat collection funds and other Islamic religious charity (ZIS) that the Banjar Regency Baznas collect from October 2021 to March 2022. The method used is the Double Exponential Smoothing method, and analyzed by using the parameters ð›¼ = 0,4 ð‘‘ð‘Žð‘› ð›¾ = 0,1. For this study, secondary data of Baznas Banjar Regency collection funds covering from January 2018 to September 2021 was obtained from its institution. The findings show that forecasting with this method resulted in ZIS collection will be increased monthly for the next six months. Therefore, the data will benefit Baznas Banjar Regency and other stakeholders in planning and evaluating the management of ZIS funds. Thus, policymakers can use it to improve public welfare and poverty alleviation in Banjar Regency.

Analisis Komparatif Strategi Investasi Sepakbola Ma'mun, Muhammad Yulian; Ilmi, Zainal; Fatlullah; Malihah, Lola; Meilania, Gusti Tasya; Nafidzi, Elman
At-Taradhi Jurnal Studi Ekonomi Vol 15 No 2 (2024): At-Taradhi: Jurnal Studi Ekonomi
Publisher : Islamic Economics and Business Faculty of UIN Antasari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18592/taradhi.v15i2.15912

This study explores Saudi Arabia's ambitious entry into the global football industry through the lens of strategic investment, comparing its approach with established models like Major League Soccer (MLS) and the Chinese Super League (CSL). This research aims to examine the economic objectives and sustainability potential that drive this investment. It aims to assess how these investments contribute to economic diversification, job creation, and the broader development of Saudi Arabia’s sports industry.The study employs a literature review methodology to evaluate the potential long-term sustainability and effectiveness of Saudi Arabia's approach, drawing insights from the successes and failures of the MLS and CSL models. Findings indicate that while Saudi Arabia's substantial financial investments have the potential to rapidly elevate its league's international profile, their long-term impact depends on strategic economic management. Achieving lasting economic benefits requires not only significant financial outlays but also a well-balanced approach that includes cultivating local talent, establishing independent revenue streams, ensuring financial sustainability, and fostering a genuine football culture. By addressing these factors, Saudi Arabia can enhance the sustainability of its league and align its football investments with the broader economic diversification goals outlined in vision 2030. Investasi Arab Saudi pada industri sepakbola melalui Saudi Pro League, merupakan salah satu upaya negara kerajaan tersebut mewujudkan visi Saudi 2030. Studi ini bertujuan mengeksplorasi ambisi Arab Saudi ikut ambil bagian dalam investasi pada industri sepak bola, dengan membandingkan pendekatannya dengan model yang telah mapan seperti Major League Soccer (MLS) dan Chinese Super League (CSL). Penelitian ini mengkaji tujuan ekonomi yang mendorong investasi ini, dengan fokus khusus pada keberlanjutan finansial dan prospek jangka panjangnya. Penelitian ini menggunakan metodologi tinjauan pustaka untuk mengevaluasi potensi keberlanjutan dan efektivitas jangka panjang dari pendekatan Arab Saudi, dengan mengambil pelajaran dari keberhasilan dan kegagalan model MLS dan CSL. Temuan penelitian menunjukkan bahwa meskipun investasi finansial besar yang dilakukan Arab Saudi berpotensi meningkatkan profil liga mereka di kancah internasional secara cepat, manfaat ekonomi yang berkelanjutan hanya dapat dicapai melalui pendekatan yang tepat. Hasil studi menunjukkan bahwa Arab Saudi harus menyoroti pentingnya pengembangan bakat lokal, penciptaan sumber pendapatan independen, penerapan manajemen keuangan yang sehat, serta pembentukan budaya sepak bola yang autentik dalam pengembangan industri sepakbolanya. Dengan memperhatikan faktor-faktor ini, Arab Saudi dapat menciptakan liga yang berkelanjutan dari sisi bisnis dan finansial, dan memastikan bahwa investasi sepak bolanya selaras dengan tujuan diversifikasi ekonomi sesuai visi Saudi 2030.

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