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All Journal Jurnal Manajemen dan Ekonomi Kreatif Master Manajemen
Dewi Aprilia Nugraheni
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Decision Sciences, Operations Research & Management

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4D Marketing Mix Terhadap Keputusan Pembelian pada Shopee di Kota Surakarta Dewi Aprilia Nugraheni; Esti Dwi Rahmawati; Agus Suyatno
MASMAN Master Manajemen Vol. 2 No. 3 (2024): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v2i3.480

Abstract

This research aims to analyze the influence of disruption, diffusion, digitalization, and de-siloage on purchasing decisions. This research uses a primary data collection method, namely by distributing questionnaires where the population in this research is Shopee users in Surakarta City. Sampling in this study used a non-probability sampling technique using purposive sampling. With a sample size of 100 respondents. The analysis method is multiple linear regression analysis using SPSS 25 software. The results of this research show that disruption has a positive and significant effect on purchasing decisions, diffusion has a positive and significant effect on purchasing decisions, digitalization has a positive and significant effect on purchasing decisions, and de-siloage has a positive effect and significant to purchasing decisions.
Pengaruh Cita Rasa, Kualitas Pelayanan, dan Harga terhadap Keputusan Pembelian Mie Gacoan Dewi Aprilia Nugraheni; Febryana Nawantoro; Rayhan Gunaningrat; R. Taufiq Nur Muftiyanto
Jurnal Manajemen dan Ekonomi Kreatif Vol. 2 No. 1 (2024): Januari : Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v2i1.312

Abstract

The rapid Indonesia's culinary industry is now developing at encouraging the emergence of many fast food restaurants. Mie Gacoan is a type of fast food restaurant whose basic ingredients are noodles. Mie Gacoan is a fast food restaurant whose basic ingredients are noodles. Mie Gacoan is one of the many choices of companies that are concerned with the culinary sector. This company distributes its products in spread outlets. This fast food restaurant serves spicy noodles at a level according to the consumer's choice as the main menu. Apart from that, they also offer side dishes with a choice of dimsum, shrimp spring rolls and various variations of drinks, of course these noodles are much loved by consumers in their teens. The purpose of this study is to ascertain how price, taste, and service quality affect consumers' decisions to buy gacoan noodles in Solo Baru. This study employed a quantitative methodology. Then, using non-probability selection procedures, researchers selected a sample of 100 respondents for this study. Members of the population or elements chosen as samples in this technique do not have the same opportunities and chances. A questionnaire was used to obtain the data. Multiple regression analysis was used in the data analysis process with IBM SPSS Statistics 25. The study's findings demonstrated that price had no bearing on judgments about purchases, service quality had a big impact on decisions about purchases, and taste had no bearing at all.
Co-Authors Agus Suyatno Esti Dwi Rahmawati Febryana Nawantoro Muftiyanto, Taufiq Nur Rayhan Gunaningrat