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All Journal Jurnal Pengabdian dan Peningkatan Mutu Masyarakat (JANAYU) JCOMENT (Journal of Community Empowerment)
Fitriyani, Alni
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Religion Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Inovasi Pemberdayaan Usaha Mikro Kecil Kerajinan Eceng Gondok melalui Digital Marketing Kurniawan, Bachtiar Dwi; Fitriyani, Alni; Kurniawati, Nawang
Jurnal Pengabdian dan Peningkatan Mutu Masyarakat (Janayu) Vol. 5 No. 1 (2024): Jurnal Pengabdian dan Peningkatan Mutu Masyarakat
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/janayu.v5i1.27320

Abstract

Purpose – The purpose of this community service activity is to provide education to the residents of Dusun Tapen, especially the Water Hyacinth Craftsmen of Cempaka Tapen, to enhance the digital marketing of their products. In this activity, we also aim to encourage the local government to support Cempaka Tapen's handicraft business so that it can become a Village-Owned Enterprise (BUMDES) and further advance and develop. Design/methodology/approach – This community service activity consists of several stages of activities: (1) Observation, using interview and field survey methods; (2) Formulation of activities, as a follow-up to the observation; (3) Dissemination/Socialization to the residents; and (4) Facilitation of infrastructure and facility assistance. Findings – The impact of implementing this activity is the establishment of social media accounts for Cempaka Tapen's SMEs. Entrepreneurs can operate social media effectively, and engagement with these SMEs has increased. Additionally, the local government has begun considering the establishment of a BUMDES, even though the results are not yet visible. Originality/value - The originality of this activity is in the research object and location. This activity focuses on the capacity development of human resources in Cempaka Tapen's SMEs, as one of the SMEs in Dusun Tapen, to introduce digital marketing and apply it to the sales process.
Peningkatan Ketahanan Lingkungan Berbasis Komunitas Ekoliterasi di Dusun Kanoman, Sleman, DI Yogyakarta Kurniawan, Bachtiar Dwi; Efendi, David; Fitriyani, Alni
JCOMENT (Journal of Community Empowerment) Vol. 6 No. 4 (2025): Community Empowerment
Publisher : The Journal Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55314/jcoment.v6i4.1069

Abstract

Dusun Kanoman yang berlokasi di Kabupaten Sleman memiliki warga yang peka terhadap keberlanjutan (sustainability). Warga dusun secara kolektif melakukan giat kerja bakti dan penanaman Tanaman Obat Keluarga (TOGA). Namun terdapat beberapa permasalahan pada kesadaran anak-anak dan administrasi TOGA yang belum terbentuk. Sehingga dibuat kegiatan yang bertujuan meningkatkan ketahanan lingkungan berbasis komunitas melalui program ekoliterasi dan training administrasi di Dusun Kanoman. Metode yang digunakan dalam kegiatan ini meliputi penyuluhan, outbound dan workshop yang melibatkan anak-anak, remaja, pemuda dan ibu-ibu PKK. Kegiatan ini dirancang untuk meningkatkan kesadaran dan pengetahuan masyarakat mengenai pentingnya menjaga lingkungan, pengelolaan sampah, serta pemanfaatan Tanaman Obat Keluarga (TOGA). Hasil dari kegiatan menunjukkan dampak positif, di mana anak-anak menjadi lebih kreatif dan produktif, serta terdapat peningkatan dalam administrasi TOGA. Diharapkan kegiatan ini dapat dilanjutkan secara bertahap untuk mendukung keberlanjutan dan pengembangan komunitas.
Co-Authors Bachtiar Dwi Kurniawan, Bachtiar Dwi David Efendi Kurniawati, Nawang