Garuda - Garba Rujukan Digital

Pelatihan Pembuatan Instagram Bisnis UMKM Tenun Ulos Pada CV Leo Ulos Juliansen Purba; Romindo M Pasaribu; Krismanto E.T Naibaho
Abdimas Awang Long Vol. 7 No. 2 (2024): Juni, Abdimas Awang Long
Publisher : Sekolah Tinggi Ilmu Hukum Awang Long

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56301/awal.v7i2.1211

Salah satu ujung tombak dalam operasional usaha maupun bisnis adalah bidang pemasaran. Pemasaran menjadi kunci dimana produk yang dihasilkan oleh perusahaan dapat diterima atau tidak. Peran yang penting ini menjadi tantangan manajemen agar dapat mengelola bidang pemasaran ini dengan lebih optimal. Salah satu pengelolaan yang dapat dilakukan adalah memanfaatkan dan menyesuaikan pemasaran dengan teknologi digital yang sangat berkembang saat ini. Permasalahan yang ada pada pelaku UMKM CV Leo Ulos ini yakni, pengetahuan yang kurang detil terhadap pemahaman maupun penggunaan media pemasaran online serta kurangnya pengetahuan terkait pemilihan aplikasi media sosial dalam pemasaran produk. Solusi yang dilakukan dengan memberikan pelatihan dan pendampingan tentang pemahaman media sosial yang tepat dari berbagai pilihan yang ada sebagai salah satu sarana yang nantinya dapat digunakan bagi pelaku usaha UMKM di CV Leo Ulos dalam memasarkan produk. Metode yang digunakan dalam kegiatan pengabdian ini yaitu observasi, pelaksanaan kegiatan dan evaluasi serta monitoring. Dalam kegiatan PKM ini antusias peserta pelaku UMKM sangat besar untuk mengetahui, memahami dan mempaktekkan penggunaan instagram sebagai sarana pemasaran secara online. Dimana Hasil dari kegiatan ini diharapkan dapat meningkatnya pengetahuan peserta maupun pelaku UMKM mengenai instagram yang dapat digunakan sebagai media pemasaran.

Mengukur Keterlibatan Pelanggan pada Niat Pembelian Online dengan Pendekatan Mediasi di Aplikasi Shopee di Medan Romindo M Pasaribu; Agnes Frengky Zai; Hanna M Damanik; Vinsensius Matondang
CiDEA Journal Vol. 3 No. 1 (2024): Juni:CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v3i1.1795

This study aimed to assess the impact of cognitive involvement, affective involvement, and customer behavioral involvement on online purchase intentions, with customer experience as a mediator on the Shopee application in Medan City. The research included 130 respondents from Medan City, selected using purposive sampling. Data analysis was conducted using the SMARTPLS version 3.0 program, employing Structural Equation Modeling (SEM), measurement models (outer models), structural measurements (inner models), and hypothesis testing. The results indicated that customer cognitive involvement had a positive but insignificant effect on customer experience. Affective and behavioral involvement had a positive and significant effect on customer experience. Both cognitive and behavioral involvement had a positive and significant effect on online purchase intentions, while customer affective involvement had a positive but insignificant effect on online purchase intentions. Furthermore, customer experience had a positive and significant effect on online purchasing intentions. It was found that customer experience was unable to mediate the influence of customer involvement on online purchasing intentions. However, customer experience was able to mediate the influence of affective and behavioral customer involvement on online purchasing intentions. Hence, businesses using the Shopee application can enhance customer engagement and leverage technological advancements to attract purchasing intentions by introducing additional features with creativity and openness.

Determinans Of Students’ Interest In Enterpeneurship : Students’ In Perpectives In Medan Romindo M Pasaribu; Juara Simanjuntak; Sri Ida Simanjuntak; Desman Telambanua; Vinsensius Matondang
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 04 (2024): Upcoming issues, Asian Journal of Management Entrepreneurship and Social Scien
Publisher : Cita Konsultindo Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar

In economic growth, entrepreneurship is able to increase per capita income and reduce poverty levels and remains an important pillar in achieving a country's economic development. The Indonesian government through Presidential Regulation (Perpes) No. 2 of 2022 states that it is able to create 1 million new entrepreneurs. Basically, entrepreneurial intention is the best determinant in a country's economic development through entrepreneurship. This study aims to explore what factors influence the entrepreneurial intention of students in 5 universities in Medan City. The results showed that behavioral beliefs have a significant effect on personal attitudes, normative beliefs have a significant effect on subjective norms, control beliefs have a significant effect on perceived behavior, personal attitudes, subjective norms, perceived behavior, social support, and current behavior have a significant effect on entrepreneurial intentions. Personal attitudes are unable to mediate the effect of behavioral beliefs on entrepreneurial intention, perceived behavior and subjective norms mediate the effect of controlling beliefs on entrepreneurial intention. This research extends the understanding of the theory of planned behavior. It serves as a basis to demonstrate the need to create more inclusive and equitable strategies to support the entrepreneurial spirit among university students in Medan.

Pelatihan Pembuatan Akun Media Sosial Bisnis Pada Penenun Ulos di Desa Sigaol Kecamatan Uluan, Kabupaten Toba Romindo M Pasaribu; Vinsensius Matondang; Bilson Pandiangan
Jurnal Kabar Masyarakat Vol. 3 No. 2 (2025): JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v3i2.3003

Ulos cloth is a piece of woven fabric from handicrafts made by women with various patterns and rules. In making ulos, it is done in the same way, but the difference is the name, style or moitf and the nature of the position of its use adjusted to the type of traditional ceremony. Social media and marketing through social media is very important for SMEs because the operational costs of using social media are relatively low. Social media has the potential to help Micro, Small and Medium Enterprises (MSMEs) in marketing goods and services. The purpose of this training is to invite and train Ulos weavers in Sigaol Porsea Village in utilizing social media as a medium for marketing and promoting the ulos produced. The social media used are Facebook and Instagram. The result of this training is that Ulos weavers in Sigaol Porsea Village began to understand the benefits of social media marketing such as Facebook and Instagram and will use it as a promotional and marketing media Marketing using social media is one of the marketing strategies that can be used by MSME actors to build networks via the internet. Thus, Ulos weavers in Sigaol village can reach a wider market in marketing the Ulos weaving produced.

Mengukur Keterlibatan Pelanggan pada Niat Pembelian Online dengan Pendekatan Mediasi di Aplikasi Shopee di Medan Romindo M Pasaribu; Agnes Frengky Zai; Hanna M Damanik; Vinsensius Matondang
CiDEA Journal Vol. 3 No. 1 (2024): CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v3i1.1795

This study aimed to assess the impact of cognitive involvement, affective involvement, and customer behavioral involvement on online purchase intentions, with customer experience as a mediator on the Shopee application in Medan City. The research included 130 respondents from Medan City, selected using purposive sampling. Data analysis was conducted using the SMARTPLS version 3.0 program, employing Structural Equation Modeling (SEM), measurement models (outer models), structural measurements (inner models), and hypothesis testing. The results indicated that customer cognitive involvement had a positive but insignificant effect on customer experience. Affective and behavioral involvement had a positive and significant effect on customer experience. Both cognitive and behavioral involvement had a positive and significant effect on online purchase intentions, while customer affective involvement had a positive but insignificant effect on online purchase intentions. Furthermore, customer experience had a positive and significant effect on online purchasing intentions. It was found that customer experience was unable to mediate the influence of customer involvement on online purchasing intentions. However, customer experience was able to mediate the influence of affective and behavioral customer involvement on online purchasing intentions. Hence, businesses using the Shopee application can enhance customer engagement and leverage technological advancements to attract purchasing intentions by introducing additional features with creativity and openness.

Dampak Orientasi Pasar Dan Inovasi Produk Pada Keunggulan Bersaing (Pt Pegadaian Cab Medan Utama) Sitorus, Jenni Lestari; Romindo M Pasaribu; Pasaman Silaban
EKONOMIKA45 : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 11 No. 1 (2023): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v11i1.1899

PT. Pegadaian is a state-owned company engaged in its main business, namely pawning. PT. Pegadaian is the leader in the national financing market with a high market share and market growth. In the investment product financing line in the form of gold savings and the existence of competitors is a new strategy from PT. Pegadaian to be superior to its competitors. The purpose of this study was to identify and analyze market orientation and product innovation on competitive advantage at PT. Pegadaian Cabang Medan Utama. The method of data analysis was carried out using multiple linear regression methods with a total sample of 380 respondents using gold savings customers. The results of this study are that market orientation has a positive and significant effect on competitive advantage. Pegadaian's gold savings product innovation has a positive and significant effect on competitive advantage. Market orientation and innovation of Pegadaian's gold savings products have a positive and significant effect on competitive advantage.

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