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All Journal Jurnal Kabar Masyarakat Jurnal Pengabdian Masyarakat Nian Tana Cidea Journal Asian Journal of Management, Entrepreneurship and Social Science
Vinsensius Matondang
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Mengukur Keterlibatan Pelanggan pada Niat Pembelian Online dengan Pendekatan Mediasi di Aplikasi Shopee di Medan Romindo M Pasaribu; Agnes Frengky Zai; Hanna M Damanik; Vinsensius Matondang
CiDEA Journal Vol. 3 No. 1 (2024): Juni:CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v3i1.1795

Abstract

This study aimed to assess the impact of cognitive involvement, affective involvement, and customer behavioral involvement on online purchase intentions, with customer experience as a mediator on the Shopee application in Medan City. The research included 130 respondents from Medan City, selected using purposive sampling. Data analysis was conducted using the SMARTPLS version 3.0 program, employing Structural Equation Modeling (SEM), measurement models (outer models), structural measurements (inner models), and hypothesis testing. The results indicated that customer cognitive involvement had a positive but insignificant effect on customer experience. Affective and behavioral involvement had a positive and significant effect on customer experience. Both cognitive and behavioral involvement had a positive and significant effect on online purchase intentions, while customer affective involvement had a positive but insignificant effect on online purchase intentions. Furthermore, customer experience had a positive and significant effect on online purchasing intentions. It was found that customer experience was unable to mediate the influence of customer involvement on online purchasing intentions. However, customer experience was able to mediate the influence of affective and behavioral customer involvement on online purchasing intentions. Hence, businesses using the Shopee application can enhance customer engagement and leverage technological advancements to attract purchasing intentions by introducing additional features with creativity and openness.
Determinans Of Students’ Interest In Enterpeneurship : Students’ In Perpectives In Medan Romindo M Pasaribu; Juara Simanjuntak; Sri Ida Simanjuntak; Desman Telambanua; Vinsensius Matondang
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 04 (2024): Upcoming issues, Asian Journal of Management Entrepreneurship and Social Scien
Publisher : Cita Konsultindo Research Center

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Abstract

In economic growth, entrepreneurship is able to increase per capita income and reduce poverty levels and remains an important pillar in achieving a country's economic development. The Indonesian government through Presidential Regulation (Perpes) No. 2 of 2022 states that it is able to create 1 million new entrepreneurs. Basically, entrepreneurial intention is the best determinant in a country's economic development through entrepreneurship. This study aims to explore what factors influence the entrepreneurial intention of students in 5 universities in Medan City. The results showed that behavioral beliefs have a significant effect on personal attitudes, normative beliefs have a significant effect on subjective norms, control beliefs have a significant effect on perceived behavior, personal attitudes, subjective norms, perceived behavior, social support, and current behavior have a significant effect on entrepreneurial intentions. Personal attitudes are unable to mediate the effect of behavioral beliefs on entrepreneurial intention, perceived behavior and subjective norms mediate the effect of controlling beliefs on entrepreneurial intention. This research extends the understanding of the theory of planned behavior. It serves as a basis to demonstrate the need to create more inclusive and equitable strategies to support the entrepreneurial spirit among university students in Medan.
Pelatihan Pembuatan Akun Media Sosial Bisnis Pada Penenun Ulos di Desa Sigaol Kecamatan Uluan, Kabupaten Toba Romindo M Pasaribu; Vinsensius Matondang; Bilson Pandiangan
Jurnal Kabar Masyarakat Vol. 3 No. 2 (2025): JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v3i2.3003

Abstract

Ulos cloth is a piece of woven fabric from handicrafts made by women with various patterns and rules. In making ulos, it is done in the same way, but the difference is the name, style or moitf and the nature of the position of its use adjusted to the type of traditional ceremony. Social media and marketing through social media is very important for SMEs because the operational costs of using social media are relatively low.  Social media has the potential to help Micro, Small and Medium Enterprises (MSMEs) in marketing goods and services. The purpose of this training is to invite and train Ulos weavers in Sigaol Porsea Village in utilizing social media as a medium for marketing and promoting the ulos produced. The social media used are Facebook and Instagram. The result of this training is that Ulos weavers in Sigaol Porsea Village began to understand the benefits of social media marketing such as Facebook and Instagram and will use it as a promotional and marketing media Marketing using social media is one of the marketing strategies that can be used by MSME actors to build networks via the internet. Thus, Ulos weavers in Sigaol village can reach a wider market in marketing the Ulos weaving produced.
Mengukur Keterlibatan Pelanggan pada Niat Pembelian Online dengan Pendekatan Mediasi di Aplikasi Shopee di Medan Romindo M Pasaribu; Agnes Frengky Zai; Hanna M Damanik; Vinsensius Matondang
CiDEA Journal Vol. 3 No. 1 (2024): CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v3i1.1795

Abstract

This study aimed to assess the impact of cognitive involvement, affective involvement, and customer behavioral involvement on online purchase intentions, with customer experience as a mediator on the Shopee application in Medan City. The research included 130 respondents from Medan City, selected using purposive sampling. Data analysis was conducted using the SMARTPLS version 3.0 program, employing Structural Equation Modeling (SEM), measurement models (outer models), structural measurements (inner models), and hypothesis testing. The results indicated that customer cognitive involvement had a positive but insignificant effect on customer experience. Affective and behavioral involvement had a positive and significant effect on customer experience. Both cognitive and behavioral involvement had a positive and significant effect on online purchase intentions, while customer affective involvement had a positive but insignificant effect on online purchase intentions. Furthermore, customer experience had a positive and significant effect on online purchasing intentions. It was found that customer experience was unable to mediate the influence of customer involvement on online purchasing intentions. However, customer experience was able to mediate the influence of affective and behavioral customer involvement on online purchasing intentions. Hence, businesses using the Shopee application can enhance customer engagement and leverage technological advancements to attract purchasing intentions by introducing additional features with creativity and openness.
Pemberdayaan Pelaku UMKM dalam Meningkatkan Kapasitas Berwirausaha Secara Berkelanjutan Melalui Program Bestee di BTPN Syariah di Medan Romindo Pasaribu; Juara Simanjuntak; Vinsensius Matondang; Bilson Pandiangan
JPMNT JURNAL PENGABDIAN MASYARAKAT NIAN TANA Vol. 3 No. 3 (2025): Juli: Jurnal Pengabdian Masyarakat Nian Tana
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/jpmnt.v3i3.924

Abstract

PT Bank BTPN Syariah is one of the banks with a mission to provide access, education, and guidance to MSMEs spread across Indonesia. PT Bank BTPN Syariah invites students from public and private universities to join the Bestee program. Currently, PT Bank BTPN Syariah has empowered 37,311 MSMEs in 682 sub-districts spread across Indonesia. The entrepreneurial mentoring conducted by students as facilitators is part of PT Bank BTPN Syariah's mission. In the Bestee program, students act as facilitators, providing mentoring activities to SME entrepreneurs to expand market access both online and offline. The mentoring and empowerment activities for SME operators were conducted at the homes of PT Bank BTPN Syariah customers in Medan, specifically in the sub-districts of Medan Johor, Medan Labuhan, and Medan Timur, from March to May 2025. The first stage involved customer assessment. The second stage involved delivering instructional materials during the second week of mentoring. The third phase involves reviewing and practicing the material taught in the previous meeting. The fourth and final phase is the closing session, where the facilitator assists customers in enhancing their knowledge to maximize business development, leverage marketing technology, and provide crucial information on business identity, promotion, business diversification, excellent service, licensing, financial record-keeping, and appropriate partner materials.
Co-Authors Agnes Frengky Zai Desman Telambanua Hanna M Damanik Juara Simanjuntak Pandiangan, Bilson Romindo M Pasaribu Romindo Pasaribu Sri Ida Simanjuntak