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All Journal Jambura Agribusiness Journal JURNAL MUTIARA MANAJEMEN Media Bina Ilmiah Jurnal Kabar Masyarakat Jurnal Pengabdian Masyarakat Nian Tana Journal Business and Management
Pandiangan, Bilson
Program Studi Manajemen Pemasaran, Politeknik Wilmar Bisnis Indonesia
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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STRATEGI PEMASARAN RAWAT INAP LAYANAN NON-BPJS PASCA PROGRAM LAYANAN BPJS DI RUMAH SAKIT MURNI TEGUH MEDAN Bilson Pandiangan; Haslan Damanik
JURNAL MUTIARA MANAJEMEN Vol 4 No 2 (2019): JURNAL MUTIARA MANAJEMEN
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

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Abstract

Penelitian ini dilakukan di Rumah Sakit Murni Teguh Medan untuk melihat strategi pemasaran yang dapat diterapkan untuk menaikkan jumlah Pasien non-BPJS pasca program layanan BPJS. Dengan menggunakan matriks SWOT dan Matrik IE maka didapatkanlah beberapa alternatif strategi yaitu mempertahankan kualitas layanan untuk menarik konsumen, meningkatkan kemampuan manajemen untuk mencapai tujuan organisasi, meningkatan kegiatan promosi dengan menggunakan teknologi internet, memberikan layanan antar jemput untuk konsumen non BPJS dan meningkatkan fasilitas rumah sakit. Dari Matrik QSPM menunjukkan strategi meningkatan kegiatan promosi dengan menggunakan Teknologi Internet merupakan prioritas utama Rumah Sakit Murni Teguh Medan karena menunjukkan nilai tertinggi TAS.
DIGITALIZATION OF COFFEE SME IN LAKE TOBA AREA Hendra Hendra; Vinsensius Matondang; Bilson Pandiangan; Binsar Sihombing
Media Bina Ilmiah Vol. 17 No. 3: Oktober 2022
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (345.264 KB) | DOI: 10.33578/mbi.v17i3.150

Abstract

The research studies Coffee SME Strategy’s Implementation in Lake Toba Area in facing challenges posed by Covid-19 pandemic. The Data is collected using google form and focus group discussion, originates from 6 districts of Lake Toba Area, namely Toba, Humbang Hasundutan, Samosir, Taput, Karo and Simalungun districts, would be compared to SME data nationally during the pandemic period. It is found that Coffee SME is able to survive and develop in the midst of pandemic, by applying strategy shift in their enterprise, especially in digitalization, utilizing integrated digital marketing, building marketplace existence, and carrying out continuous innovation.
PENYUSUNAN STRATEGI PEMASARAN KOLEKTIF KOMUNITAS PRODUK KOPI DI KABUPATEN SAMOSIR DENGAN MENGGUNAKAN MATRIKS SWOT DAN METODE QSPM Bilson Pandiangan; Binsar Sihombing; Mukdin M. Turnip; Vinsensius Matondang; Hendra; Dany Perdana Sitompul
Media Bina Ilmiah Vol. 17 No. 12: Juli 2023
Publisher : LPSDI Bina Patria

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Abstract

Penelitian ini dilakukan di Samosir Coffee Synergy, untuk menyusun strategi pemasaran kolektif dengan mengetahui faktor internal dan eksternal dari Samosir Coffee Synergy guna membantu meningkatkan daya saing. Melalui analisis SWOT maka didapatkan beberapa alternatif strategi yaitu mempertahankan rasa produk kopi yang dihasilkan, mengembangkan pasar domestik dan internasional, mengembangkan keberadaan komunitas melalui kerjasama dengan pemerintah, melakukan lebih banyak kegiatan promosi dengan menggunakan jaringan internet, merekrut tenaga pemasar yang handal, melaksanaan peremajaan tanaman kopi, membina komunitas melalui perekrutan, pengembangan dan pemotivasian ,dan melakukan kerjasama dengan lembaga keuangan. Melalui Matriks QSPM diperoleh prioritas strategi dengan nilai TAS tertinggi adalah mengembangkan pasar domestik dan Internasional
PERSONALISASI DAN MOTIVASI HEDONIS DALAM MENCIPTAKAN PENGALAMAN PELANGGAN DAN LOYALITAS DALAM RITEL OMNICHANNEL Lase, Angelique Y.S.; Pasaribu, Romindo; Sianipar, Gloria J M; Pandiangan, Bilson
Journal Business and Management Vol. 2 No. 2 (2024): Journal Business and Management (Oktober 2024)
Publisher : Departemen Manajemen Fakultas Ekonomi dan Bisnis Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/jbm.v2i2.2546

Abstract

Munculnya internet di era modern menjadi semakin nyata dan berdampak pada banyak orang, termasuk pada generasi Y saat ini. Sebagai hasil dari munculnya internet di era modern ini, bisnis omnichannel bermunculan. Bisnis omnichannel ini mengelola saluran dengan cara yang terintegrasi untuk mengoptimalkan kerja sama di antara berbagai saluran. Dengan menerapkan personalisasi pemasaran dan memanfaatkan konsumen yang cenderung konsumtif atau hedonis dalam bisnis omnichannel ini diharapkan dapat menciptakan pengalaman pelanggan dan loyalitas pelanggan.Analisis data yang dilakukan dengan metode Partial Least Square (PLS) menggunakan software SmartPLS versi 4. Adapun jumlah sampel dalam penelitian ini sebanyak 100 responden gen Y di kota Medan. Berdasarkan hasil analisis dapat ditarik kesimpulan penelitian ini adalah sebagai berikut: (1) Personalisasi berpengaruh positif dan signifikan terhadap pengalaman emosional (2) Personalisasi berpengaruh positif dan signifikan terhadap pengalaman kognitif (3) Motivasi hedonis berpengaruh positif dan signifikan terhadap pengalaman emosional (4) Motivasi hedonis berpengaruh positif dan signifikan terhadap pengalaman kognitif (5) Pengalaman emosional berpengaruh positif dan signifikan terhadap loyalitas (6) Pengalaman kognitif berpengaruh positif dan signifikan terhadap loyalitas.
Pelatihan Pembuatan Akun Media Sosial Bisnis Pada Penenun Ulos di Desa Sigaol Kecamatan Uluan, Kabupaten Toba Romindo M Pasaribu; Vinsensius Matondang; Bilson Pandiangan
Jurnal Kabar Masyarakat Vol. 3 No. 2 (2025): JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v3i2.3003

Abstract

Ulos cloth is a piece of woven fabric from handicrafts made by women with various patterns and rules. In making ulos, it is done in the same way, but the difference is the name, style or moitf and the nature of the position of its use adjusted to the type of traditional ceremony. Social media and marketing through social media is very important for SMEs because the operational costs of using social media are relatively low.  Social media has the potential to help Micro, Small and Medium Enterprises (MSMEs) in marketing goods and services. The purpose of this training is to invite and train Ulos weavers in Sigaol Porsea Village in utilizing social media as a medium for marketing and promoting the ulos produced. The social media used are Facebook and Instagram. The result of this training is that Ulos weavers in Sigaol Porsea Village began to understand the benefits of social media marketing such as Facebook and Instagram and will use it as a promotional and marketing media Marketing using social media is one of the marketing strategies that can be used by MSME actors to build networks via the internet. Thus, Ulos weavers in Sigaol village can reach a wider market in marketing the Ulos weaving produced.
ANALISIS BRAND AWARENESS, BRAND POSITIONING, PERCEIVED QUALITY TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR LISTRIK MEREK GREEN TECH DI KOTA MEDAN Nainggolan, martha; S, Enty; Pandiangan, Bilson
Journal Business and Management Vol. 3 No. 1 (2025): Journal Business and Management (April 2025)
Publisher : Departemen Manajemen Fakultas Ekonomi dan Bisnis Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/jbm.v3i1.2782

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh brand awareness, brand positioning, dan perceived quality terhadap keputusan pembelian sepeda motor listrik merek Green Tech di Kota Medan. Penelitian ini menggunakan metode kuantitatif dengan pendekatan asosiatif kausal terhadap 98 responden yang telah menggunakan produk Green Tech. Hasil penelitian menunjukkan bahwa brand awareness dan perceived quality memiliki pengaruh positif dan signifikan terhadap keputusan pembelian, sedangkan brand positioning tidak berpengaruh terhadap keputusan pembelian. Namun, ketika diuji secara simultan, brand awareness, brand positioning, dan perceived quality secara bersama-sama mempengaruhi keputusan pembelian.
How Do Innovation, Quality, And Supply Chain Management Affect Customer Satisfaction in Organic Food Products?: Evidence From Jabodetabek, Indonesia Mustafa, Fahrina; Hendra, Hendra; Ibrahim, Mozart Malik; Astuti, Desi; Pandiangan, Bilson
Jambura Agribusiness Journal VOLUME 6, ISSUE 1, 2024: JULY-DECEMBER
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37046/jaj.v6i1.31301

Abstract

This study investigates the influence of product innovation, supply chain management, and product quality on customer satisfaction in the organic food sector. A quantitative approach was employed using survey data collected from 120 organic food consumers in the Jabodetabek area. The data were analyzed using multiple linear regression analysis to determine the impact of each variable. The findings indicate that all three factors product innovation, supply chain management, and product quality have a significant and positive influence on customer satisfaction. Notably, innovations in eco-friendly packaging, product variety, and transparency in supply chain operations contribute significantly to enhancing customer perceptions and trust. These results underscore the critical role of integrated management practices and continuous product development in sustaining customer loyalty and satisfaction in the growing organic food market.
Pemberdayaan Pelaku UMKM dalam Meningkatkan Kapasitas Berwirausaha Secara Berkelanjutan Melalui Program Bestee di BTPN Syariah di Medan Romindo Pasaribu; Juara Simanjuntak; Vinsensius Matondang; Bilson Pandiangan
JPMNT JURNAL PENGABDIAN MASYARAKAT NIAN TANA Vol. 3 No. 3 (2025): Juli: Jurnal Pengabdian Masyarakat Nian Tana
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/jpmnt.v3i3.924

Abstract

PT Bank BTPN Syariah is one of the banks with a mission to provide access, education, and guidance to MSMEs spread across Indonesia. PT Bank BTPN Syariah invites students from public and private universities to join the Bestee program. Currently, PT Bank BTPN Syariah has empowered 37,311 MSMEs in 682 sub-districts spread across Indonesia. The entrepreneurial mentoring conducted by students as facilitators is part of PT Bank BTPN Syariah's mission. In the Bestee program, students act as facilitators, providing mentoring activities to SME entrepreneurs to expand market access both online and offline. The mentoring and empowerment activities for SME operators were conducted at the homes of PT Bank BTPN Syariah customers in Medan, specifically in the sub-districts of Medan Johor, Medan Labuhan, and Medan Timur, from March to May 2025. The first stage involved customer assessment. The second stage involved delivering instructional materials during the second week of mentoring. The third phase involves reviewing and practicing the material taught in the previous meeting. The fourth and final phase is the closing session, where the facilitator assists customers in enhancing their knowledge to maximize business development, leverage marketing technology, and provide crucial information on business identity, promotion, business diversification, excellent service, licensing, financial record-keeping, and appropriate partner materials.
ANALISIS ORIENTASI PELUANG DAN FOKUS PADA PELANGGAN DALAM MENINGKATKAN KEPUASAN KONSUMEN (STUDI KRESNA KAMPUNG INGGRIS PARE) Nasution, Muhammad Fajar Padlin; Pandiangan, Bilson; br Sinulingga, Nora
Journal Business and Management Vol. 3 No. 2 (2025): Journal Business and Management (Oktober 2025)
Publisher : Departemen Manajemen Fakultas Ekonomi dan Bisnis Universitas HKBP Nommensen

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Abstract

This study aims to examine the application of opportunity orientation and customer focus on customer satisfaction at Kresna, Kampung Inggris Pare. This study is a descriptive quantitative study, which uses an online survey via Google Forms to collect data and obtained a total of 121 student respondents. The data analysis method used is multiple linear regression analysis. The results of the analysis show that opportunity orientation has a positive and significant effect on customer satisfaction. Customer focus has a positive and significant effect on customer satisfaction. Simultaneously, opportunity orientation and customer focus have a positive and significant effect on customer satisfaction, with a contribution of 61.1%.
RENCANA PEMASARAN DIGITAL MELALUI GOOGLE DAN TOKOPEDIA DENGAN METODE SOSTAC (STUDI PT BUANA RANTAI BERKAT ABADI): RENCANA PEMASARAN DIGITAL MELALUI GOOGLE DAN TOKOPEDIA DENGAN METODE SOSTAC (STUDI PT BUANA RANTAI BERKAT ABADI) Sih, Tih Sio; Sihombing, Binsar; Pandiangan, Bilson
Journal Business and Management Vol. 3 No. 2 (2025): Journal Business and Management (Oktober 2025)
Publisher : Departemen Manajemen Fakultas Ekonomi dan Bisnis Universitas HKBP Nommensen

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Abstract

Digital marketing has become an important component in the business strategy of modern companies, especially with the development of technology and easy access to online platforms. This study aims to develop an effective digital marketing plan using Google and Tokopedia platforms by applying the SOSTAC (Situation, Objectives, Strategy, Tactics, Action, and Control) methodology at PT. Buana Rantai Berkat Abadi. This study uses qualitative methods with interview techniques with company owners and direct observation. At the situation stage, internal and external environment analysis with SWOT analysis is carried out to understand the company's position in the market and identify the opportunities and threats faced by the company. The results of the study determine the company's future goals, which are described in the objectives stage. The digital marketing strategy was formulated in the Strategy stage by looking at the results of the SWOT analysis, namely the method of combining the strengths-opportunities, strengths-threats, weaknesses-opportunities, and weaknesses-opportunities strategies. Tactics will show what the company needs to do to implement the strategy. Action is described by the actions that can be taken by the company, one of which is by creating a new division that focuses on digital marketing. Then, the Control stage contains the benchmarks for the success of each activity to be carried out by the company. The results of the research with SWOT analysis and the goals to be achieved by the company in the future. The recommended segmentation is palm oil mills throughout Indonesia with a positioning as experts in the field of Mechanical Power Transmission. Then, the marketing plan has been adjusted to the results obtained in the Action and Control sections.
Co-Authors Binsar Sihombing Binsar Sihombing br Sinulingga, Nora Dany Perdana Sitompul Desi Astuti Haslan Damanik Hendra Hendra Hendra Hendra Ibrahim, Mozart Malik Juara Simanjuntak Lase, Angelique Y.S. Mukdin M. Turnip Mustafa, Fahrina Nainggolan, martha Nasution, Muhammad Fajar Padlin Pasaribu, Romindo Romindo M Pasaribu Romindo Pasaribu S, Enty Sianipar, Gloria J M Sih, Tih Sio Sihombing, Binsar Vinsensius Matondang Vinsensius Matondang Vinsensius Matondang