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p-Index From 2020 - 2025
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All Journal Journal of Business Management Education (JBME) Comm-Edu (Community Education Journal)
Putri, Arvianti Farah Natsya
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Economics, Econometrics & Finance Education

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DINAMIKA MINAT MENJADI GURU: PENGARUH PERSEPSI PROFESI DAN DUKUNGAN KELUARGA MELALUI MOTIVASI Putri, Arvianti Farah Natsya; Tanzilah, Syahda Adnindiya; Utama, Dian Herdiana
Comm-Edu (Community Education Journal) Vol. 7 No. 2 (2024): Mei 2024
Publisher : IKIP Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22460/commedu.v7i2.22864

Abstract

This study investigates the factors influencing the interest of Physical Education students in becoming teachers. Among 53 respondents, it was found that a positive perception of the teaching profession contributes to increased motivation, subsequently enhancing the interest in pursuing a teaching career. However, the family environment does not directly influence motivation. The implication is that educational institutions can enhance students' understanding and motivation towards the teaching profession and collaborate with families to support students' motivation. Future research could expand the sample and consider contextual factors, as well as conduct cross-cultural studies to gain broader insights into this phenomenon.
Exploring the Dynamics of Instagram Content Marketing and Engagement: Its Impact on YouTube Membership Subscription Decisions Putri, Arvianti Farah Natsya; Gaffar, Vanessa; -, Lisnawati; Wibowo, Lili Adi; Khairunnisa, Zahra Nadhira
Journal of Business Management Education (JBME) Vol 10, No 2 (2025)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v10i1.82541

Abstract

The aim of this research is to investigate the influence of content marketing on customer engagement and purchase intention among followers of Jurnalrisa's official Instagram account who have subscribed to the Jurnalrisa YouTube channel. Using path coefficient analysis through Smart PLS, the study found that all hypotheses were supported. The results indicate that content marketing has a positive effect on customer engagement, which in turn also enhances purchase intention. Customer engagement serves as a significant mediating variable, highlighting the importance of customer involvement in the decision-making process. These findings provide valuable insights for marketers to design more effective strategies to boost purchase intention through engaging and relevant content.
Co-Authors -, Lisnawati Khairunnisa, Zahra Nadhira Lili Adi Wibowo Rd. Dian Herdiana Utama, Rd. Dian Herdiana Tanzilah, Syahda Adnindiya Vanessa Gaffar