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All Journal Jurnal Audience Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema
Maulani, Izni Nur Indrawati
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Languange, Linguistic, Communication & Media Social Sciences

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IMPLEMENTATION OF SOCIAL RISK DEVELOPMENT MITIGATION THROUGH STAKEHOLDERS RELATIONS Yuningsih, Ani; Maulani, Izni Nur Indrawati; Harum, Alexandria Cempaka
Jurnal Audience: Jurnal Ilmu Komunikasi Vol. 7 No. 1 (2024): FEBRUARI 2024
Publisher : Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/ja.v7i1.9672

Abstract

The urgency for infrastructure development in various regions in Indonesia continues to increase. The increase in population makes population mobility increase. This condition encourages the growth of new business centers in various regions of Indonesia, so that they do not only focus on the islands of Java and Bali. Kalimantan is a promising business center. Kalimantan's attractiveness comes from supporting facilities such as road access, international airports, ports, electricity, railroads, economic and cultural centers, and so on. Development is an intervention effort carried out deliberately and planned with the aim of improving previous living conditions. However, the vulnerability of the development process due to different attitudes from society, intervention from NGOs and other obstacles can make development risky. To understand and assess social risk mitigation, a case study of social potential and risks was carried out. The research locations were carried out in a number of sub-districts in the East Kalimantan and South Kalimantan regions. The aim of this research is to find a model for a communication approach for local government coordination with internal stakeholders, find a model for a communication approach for collaboration between local government and external stakeholders, and state the reasons for strengthening local government relations in mitigating social risks in infrastructure development in the East and South Kalimantan regions.
Live Streaming TikTok sebagai Media Komunikasi Pemasaran Digital TMade Artisan Souvenir Maulani, Izni Nur Indrawati
Jurnal PIKMA : Publikasi Ilmu Komunikasi Media Dan Cinema Vol. 7 No. 1 (2024): September 2024
Publisher : Fakultas Ekonomi dan Ilmu Sosial Program Studi Ilmu Komunikasi Universitas AMIKOM Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24076/pikma.v7i1.1686

Abstract

Fitur live streaming TikTok dua tahun belakang ini mulai digunakan sebagai media komunikasi pemasaran digital untuk mempromosikan produk jualan kepada followers. Hal ini membuat TMADE, sebagai salah satu Usaha Mikro Kecil dan Menengah yang bergerak di industri kreatif, juga memanfaatkan live streaming TikTok sebagai media komunikasi pemasaran digital. Penelitian ini bertujuan untuk mengetahui penggunaan dan pemanfaatan live streaming TikTok sebagai media komunikasi pemasaran digital oleh TMADE. Studi kasus dengan metode kualitatif digunakan dalam penelitian ini. Hasil penelitian menunjukkan TMADE menyusun perencanaan pemasaran produknya, yaitu menentukan target khalayak sasaran, menyusun jenis aktivitas pemasaran produknya, melaksanakan aktivitas pemasarannya, mem-posting konten dan evaluasi. Aktivitas komunikasi pemasaran digitalnya melalui iklan, promosi penjualan, publisitas, pemasaran interaktif, dan antara penjualan personal. Pemanfaatan live streaming-nya yaitu dengan terciptanya ikatan/interaksi penjual-audiens, meningkatkan brand awareness, sarana bagi target pasar agar memiliki pengalaman berbelanja berbeda, serta menampilkan detail produk dan stok yang tersedia, memperagakan penggunaan produk, serta menyampaikan manfaat produknya.
Co-Authors Ani Yuningsih Harum, Alexandria Cempaka