Garuda - Garba Rujukan Digital

PENGABDIAN MASYARAKAT MELALUI PELATIHAN PEMASARAN DIGITAL MENGGUNAKAN ECOMMERCE SHOPEE PADA UMKM MAJUN JAYA DI KP. PASIR POGOR KABUPATEN BEKASI Istiqomah, Anisah; Kartika, Dewi; Safira, Occha putrie; harisandi, Prasetyo
Jurnal Pengabdian Kepada Masyarakat Patikala Vol. 4 No. 1 (2024): ABDIMAS PATIKALA
Publisher : Education and Talent Development Center of Indonesia (ETDC Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51574/patikala.v4i1.1509

Saat ini pemanfaatan teknologi Internet menjadi salah satu cara untuk mendorong berkembangnya pasar UMKM karna Di era yang serba digital ini sudah sepantasnya pelaku UMKM memasarkan produknya melalui digital marketing agar produk yang dihasilkan bisa dikenal oleh konsumen secara luas. Strategi pemasaran digital Menggunakan e-commerce shopee sebagai alat pemasaran online memiliki beberapa manfaat bagi penjual. Diantaranya fleksibilitas waktu, tidak ada biaya operasional, tidak perlu beriklan karena platform marketplace memiliki strategi periklanan tersendiri, tidak ada biaya sewa, dan pengguna hanya perlu mendaftarkan toko onlinenya. Metode pelaksanaan dilakukan dengan sosialisasi dan pelatihan melalui pemaparan materi, pelatihan pembuatan akun merchant shopee, pengambilan gambar dan deskripsi produk serta melakukan live streaming dan pengelolaan akun. Hasil yang diperoleh dari kegiatan pengabdian masyarakat ini mitra sebagai pelaku UMKM Majun jaya yang sebelumnya belum mengetahui tentang pemasaran digital dan manfaat penjualan melalui e-commerce shopee kini mulai memasarkan produknya menggunakan e-commerce.

SIKAP MAHASISWA DALAM MENYIKAPI HATE SPEECH DI MEDIA SOSIAL INSTAGRAM (STUDI KASUS PADA MAHASISWA UIN PROF.K.H. SAIFUDDIN ZUHRI PURWOKERTO) Salsabila, Nailla; Istiqomah, Anisah; Muji, Atipa; Khotimah, Nurul
Merdeka Indonesia Jurnal International Vol 4 No 1 (2024): MIJI : Merdeka Indonesia Journal International
Publisher : Merdeka Indonesia Jurnal International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/miji.v4i1.104

Ujaran Kebencian di Indonesia dilakukan secara verbal dan non-verbal, baik langsung maupun melalui media sosial. Ujaran kebencian menyebabkan kesenjangan sosial, sikap tidak saling menghormati, dan kemunduran bangsa. Pada jurnal ini membahas mengenai sikap mahasiswa dalam menyikapi hate speech di media sosial Instagram. Metode yang digunakan dalam penelitian ini adalah kualitatif deskriptif dengan fokus analisis pada mahasiswa sebagai studi kasus mengenai hate speech yang tersebar di platform di media sosial. Hasil yang didapatkan dari penelitian ini adalah hate speech adalah konten yang mengandung ancaman fisik, penggunaan kata-kata kasar, dan merendahkan, serta bahasa yang memprovokasi kebencian dan permusuhan. Dampak hate speech di media sosial dirasakan dapat mempengaruhi suasana hati dan kesejahteraan mental pengguna, serta hubungan antar individu.

Pengabdian Masyarakat Melalui Pelatihan Pemasaran Digital Menggunakan Ecommerce Shopee Pada UMKM Majun Jaya Di Kp. Pasir Pogor Rt/Rw 009/005 Ds. Nagacipta Kec. Serang Baru Kab. Bekasi Istiqomah, Anisah; Kartika, Dewi; Safira, Occha Putrie
Dinamika: Jurnal Pengabdian Masyarakat Vol 2 No 1 (2024): Dinamika: Jurnal Pengabdian Masyarakat
Publisher : Universitas Pasundan, Bandung, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/dinamika.v2i1.552

Saat ini pemanfaatan teknologi Internet menjadi salah satu cara untuk mendorong berkembangnya pasar UMKM karna Di era yang serba digital ini sudah sepantasnya pelaku UMKM memasarkan produknya melalui digital marketing agar produk yang dihasilkan bisa dikenal oleh konsumen secara luas. Strategi pemasaran digital Menggunakan e-commerce shopee sebagai alat pemasaran online memiliki beberapa manfaat bagi penjual. Diantaranya fleksibilitas waktu, tidak ada biaya operasional, tidak perlu beriklan karena platform marketplace memiliki strategi periklanan tersendiri, tidak ada biaya sewa, dan pengguna hanya perlu mendaftarkan toko onlinenya. Metode pelaksanaan dilakukan dengan sosialisasi dan pelatihan melalui pemaparan materi, pelatihan pembuatan akun merchant shopee, pengambilan gambar dan deskripsi produk serta melakukan live streaming dan pengelolaan akun. Hasil yang diperoleh dari kegiatan pengabdian masyarakat ini mitra sebagai pelaku UMKM Majun jaya yang sebelumnya belum mengetahui tentang pemasaran digital dan manfaat penjualan melalui e-commerce shopee kini mulai memasarkan produknya menggunakan e-commerce.

Building Independence through an Entrepreneur Education, Marketing Channel Strategy and E-Commerce Mediated by Student’s Entrepreneur Motivation in Increasing MSMEs in Bekasi District Harisandi, Prasetyo; Yahya, Adibah; Istiqomah, Anisah
MUKADIMAH: Jurnal Pendidikan, Sejarah, dan Ilmu-ilmu Sosial Vol 8, No 2 (2024)
Publisher : Prodi Pendidikan Sejarah Fakultas Keguruan dan Ilmu Pendidikan Universitas Islam Sumatera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/mkd.v8i2.9310

This study investigates the variables that affect the independence of Micro, Small, and Medium-Sized Enterprises (MSMEs) in Bekasi District. It focuses on the importance of marketing strategy, e-commerce adoption, entrepreneur education, and entrepreneur motivation. Structured questionnaires were utilized to gather data from 156 MSME owners and students using a quantitative research approach. The data was analyzed using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) technique to test the proposed correlations. The results show that e-commerce usage, marketing strategy, and entrepreneur education all significantly increase MSME independence. Moreover, it was discovered that the correlations between these variables and MSME independence were mediated by entrepreneur motivation. The model fit indices highlight the validity and dependability of the study findings by showing that the structural model fits the data well. Policymakers, educators, and MSME owners aiming to encourage entrepreneurship and economic sustainability in Bekasi District and comparable places can benefit greatly from these findings.

Building Independence through an Entrepreneur Education, Marketing Channel Strategy and E-Commerce Mediated by Student’s Entrepreneur Motivation in Increasing MSMEs in Bekasi District Harisandi, Prasetyo; Yahya, Adibah; Istiqomah, Anisah
MUKADIMAH: Jurnal Pendidikan, Sejarah, dan Ilmu-ilmu Sosial Vol 8, No 2 (2024)
Publisher : Prodi Pendidikan Sejarah Fakultas Keguruan dan Ilmu Pendidikan Universitas Islam Sumatera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/mkd.v8i2.9310

This study investigates the variables that affect the independence of Micro, Small, and Medium-Sized Enterprises (MSMEs) in Bekasi District. It focuses on the importance of marketing strategy, e-commerce adoption, entrepreneur education, and entrepreneur motivation. Structured questionnaires were utilized to gather data from 156 MSME owners and students using a quantitative research approach. The data was analyzed using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) technique to test the proposed correlations. The results show that e-commerce usage, marketing strategy, and entrepreneur education all significantly increase MSME independence. Moreover, it was discovered that the correlations between these variables and MSME independence were mediated by entrepreneur motivation. The model fit indices highlight the validity and dependability of the study findings by showing that the structural model fits the data well. Policymakers, educators, and MSME owners aiming to encourage entrepreneurship and economic sustainability in Bekasi District and comparable places can benefit greatly from these findings.

PENGABDIAN MASYARAKAT MELALUI PELATIHAN PEMASARAN DIGITAL MENGGUNAKAN ECOMMERCE SHOPEE PADA UMKM MAJUN JAYA DI KP. PASIR POGOR KABUPATEN BEKASI Istiqomah, Anisah; Kartika, Dewi; Safira, Occha putrie; harisandi, Prasetyo
Jurnal Pengabdian Kepada Masyarakat Patikala Vol. 4 No. 1 (2024): Jurnal PkM PATIKALA
Publisher : Education and Talent Development Center of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51574/patikala.v4i1.1509

Currently, the use of Internet technology is one way to encourage the development of the MSME market because in this digital era, it is appropriate for MSME players to market their products through digital marketing so that the products produced can be widely known by consumers. Digital marketing strategy Using Shopee e-commerce as an online marketing tool has several benefits for sellers. These include time flexibility, no operational costs, no need for advertising because the marketplace platform has its own advertising strategy, no rental fees, and users only need to register their online shop. The implementation method is carried out by socializing and training through material presentation, training on creating a Shopee merchant account, taking pictures and product descriptions as well as conducting live streaming and account management. The results obtained from this community service activity, partners as SMEs in Majun Jaya, who previously did not know about digital marketing and the benefits of selling through Shopee e-commerce, are now starting to market their products using e-commerce.

PENGENALAN INVESTASI DI PASAR MODAL PADA PELAKU UMKM CIKARANG PUSAT Nurjanah, Rina; Andriyani, Meli; Kosim, Muhammad; Nurastuti, Preatmi; Istiqomah, Anisah
Aptekmas Jurnal Pengabdian pada Masyarakat Vol 7 No 1 (2024): APTEKMAS Volume 7 Nomor 1 2024
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

This activity focuses on introducing investment in the capital market to Micro, Small and Medium Enterprises (MSMEs), especially those who are members of the Central Cikarang MSME Forum. The micro and small business groups that are the focus involve culinary, convection, souvenir traders and others. Most of these MSME players have a lack of knowledge in the financial sector, especially regarding investment. Therefore, the aim of this activity is to increase their understanding of investment, especially in the capital market context. This is important so that they can manage their funds wisely and avoid mistakes in investment management. Training is carried out using presentation methods, question and answer sessions, and discussions to facilitate understanding and absorption of the material provided. The main focus of the training is to provide guidance on how to make good investments, especially regarding stock investments in the capital market. The results of the activity provide real benefits for MSEs and increase knowledge and understanding regarding investment in the capital market. The existence of the application makes it easier for participants to make investments anytime and anywhere. Participants were very enthusiastic about this activity and hoped that this activity could be held sustainably.

Implikasi Kontrol Diri, Kecerdasan Spiritual dan Literasi Keuangan dalam Pengelolaan Keuangan Nurjanah, Rina; Asti, Eka Giovana; Rafikah, Ismi; Istiqomah, Anisah
Owner : Riset dan Jurnal Akuntansi Vol. 8 No. 2 (2024): Artikel Research April 2024
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/owner.v8i2.2202

Financial management is the process of planning, organising, supervising, and controlling the money or financial assets of a person or organisation. The goal is to manage finances wisely by maximising the use of financial resources to meet daily needs, achieve short-term and long-term financial goals, and manage financial risks. This includes budgeting, saving, investing, debt management, retirement planning, and other financial decisions. Good financial management is the key to achieving financial stability and achieving financial goals. Students carrying out financial management are influenced by several factors including internal factors such as self-control, and spiritual intelligence. Then external factors, namely knowledge or the level of financial literacy possessed by students. This study aims to analyse the effect of self-control, spiritual intelligence, and financial literacy on individual financial management. Good financial management is the key to success in achieving personal financial stability and long-term financial goals. The research population was Pelita Bangsa University students with a sample of Faculty of Economics and Business students. The results showed that self-control has no effect on one's financial management. Meanwhile, financial literacy and spiritual intelligence have a significant positive effect on financial management. The results prove that when someone has high financial literacy coupled with spiritual intelligence, the ability to manage finances will be better. However, self-control is not indicated to influence a person to carry out financial management. Simultaneously, it shows that self-control, spiritual intelligence and financial literacy together affect financial management. The results of the study have a strong relationship of 76

The hedonic shopping and impulse buying: understanding customer motivation in the e-commerce era Syah, Dika Argian; Istiqomah, Anisah; Al Haqqi, Hanip Munib; Aurelia, Cut Farah Selene; Tamin, Masran
Global Advances in Business Studies Vol. 4 No. 2 (2025): Global Advances in Business Studies (GABS)
Publisher : Ifma Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study examines the influence of hedonic shopping, shopping lifestyle, and shopping motivation on impulse purchases among e-commerce consumers in Indonesia. With the rapid growth of Indonesia's e-commerce market, it is important to understand the psychological factors that drive consumer behavior. This study uses a descriptive quantitative approach by distributing questionnaires to 112 respondents who are e-commerce users. Independent variables are hedonic shopping and shopping lifestyle, the dependent variable is impulse buying, and the moderating variable is shopping motivation. The results show that hedonic shopping and shopping motivation significantly and positively affect impulse purchases, while shopping lifestyle does not. Furthermore, shopping motivation cannot moderate the relationship between hedonic shopping and shopping lifestyle on impulse purchases. These findings underscore the importance of emotional experience and internal motivation in driving impulse purchases in e-commerce environments.

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